What Does SEOptimer's SEO Audit Check?
SEOptimer's audit checks four main areas: on-page SEO, rankings and backlinks, AI search visibility (GEO), and local presence through Google Business Profile and local SEO. You enter a website URL and get a free analysis that grades the site and flags problems holding it back. The audit is aimed at site owners, agencies, and consultants who want a fast diagnostic plus a client-ready report.
On-page SEO
The core audit reviews on-page factors that search engines and LLMs use to surface a brand and website. This is the "Instant SEO Audit" you get after submitting a URL.
Typical on-page items in this category:
- Page titles and meta descriptions
- Heading structure
- Content signals on the page
- Internal linking and crawlability issues
The output is a grade plus a list of identified problems, so you can see what to fix first rather than reading a raw data dump.
Rankings and backlinks
Beyond the page itself, the audit covers rankings and backlinks — how the site performs in search results and what other domains link to it.
Related tools in the same suite go deeper:
| Tool | What it does |
|---|---|
| Keyword Research | Find keywords for your site to rank |
| Keyword Tracking | Monitor SEO progress over time |
| Backlink Research | Get details behind a domain |
| Backlink Monitoring | Track backlink changes over time |
| SEO Crawler | Scan every page of a site in depth for problems |
So the audit gives you the snapshot; the tracking and crawler tools handle ongoing monitoring and full-site scans.
AI search visibility (GEO audit)
SEOptimer also runs a GEO Audit — a check of how you show up in AI search and LLMs. This sits alongside the traditional SEO audit rather than replacing it, and reflects the fact that both search engines and LLMs rely on many factors to surface your brand.
If your concern is visibility in AI-generated answers and assistants, this is the part of the audit to look at.
Google Business Profile and local SEO
For businesses with a physical or local presence, two more audits apply:
- Google Business Profile Audit — review and improve your GBP listing
- Local SEO Audit — check your visibility in local search
These are separate from the general site audit, so run them if local discovery matters to you.
What you get out of it
The audit is designed to produce beautiful, branded, white-label PDF reports — useful if you're an agency delivering audits to clients. There's also a lead-generation angle: you can embed an SEO audit widget into your own site, and use bulk reporting for prospecting at scale.
An API exposes 100+ data points if you want to build custom solutions, and there are 60+ free tools for individual SEO tasks.
Practical notes
- Start with the free URL audit to see the grade and problem list.
- Use the crawler when you need every page checked, not just the homepage.
- Run the GEO audit separately if AI search visibility is a priority.
- For client work, the white-label PDF report is the deliverable; for prospecting, the embeddable widget and bulk reporting are the relevant features.
SEOptimer describes itself as a "complete, affordable SEO / GEO suite" trusted by 90,000+ users. Pricing and free-trial details are listed on its pricing page — check there for current plans rather than assuming any tier is free.