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EnglishWhat Events Does UnderConsideration Organize?
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UnderConsideration organizes the Brand New Conference, a two-day event focused on corporate and brand identity, featuring speakers drawn from active and influential design practitioners worldwide. The site's news section lists the next edition for September 17–18, 2026, in Nashville, TN. A separate event, #IHIFIP, is scheduled for April 8–9, 2027, in Dallas, TX, and a #FIRSTROUND date is listed as TBD.
The Brand New Conference
The conference is the firm's flagship event. Its subject matter is narrow by design: corporate and brand identity work, discussed by people currently practicing in the field rather than by outside commentators. That focus makes it most useful to designers, brand strategists, and in-house teams who work directly on identity systems and want to hear how peers approach real projects.
The site points to bnconf.com as the event's own destination, which is where scheduling and attendance details would live. The UnderConsideration news page itself carries the headline announcement of speakers for the 2026 edition but does not list the full program.
Upcoming Dates at a Glance
| Event | Next Date | Location |
|---|---|---|
| Brand New Conference (#BNCONF) | September 17–18, 2026 | Nashville, TN |
| #IHIFIP | April 8–9, 2027 | Dallas, TX |
| #FIRSTROUND | TBD | Not stated |
Related Programming and Content
Beyond the live conference, UnderConsideration sells individual, downloadable videos of every Brand New Conference presentation since 2010 through the conference site. For anyone who cannot attend in person, or who wants to review a specific talk, this archive is the practical alternative to the event itself.
The firm also publishes Brand New, a blog of opinions on corporate and brand identity work, and In-house In-focus, which highlights in-house design teams. Conference talks frequently connect back to projects reviewed on Brand New — the site notes that its bi-weekly podcast, The Follow-up, went deeper into recently reviewed projects with the designers and sometimes their clients. That link is worth knowing if you follow the blog and want the reasoning behind work you have already seen critiqued.
How to Decide Whether It Fits
Choose the conference if your work centers on identity design and you want two days of practitioner-led talks in a single city; check bnconf.com for the current program and registration terms, since the news page does not cover them. Choose the video archive if you want specific talks rather than the live event, or if the 2026 and 2027 dates do not work for you. If your interest is broader graphic design rather than identity work specifically, the blog and the in-house series are the lower-commitment starting points.
One caveat: the site's own pages are the authority for dates and locations, and the #FIRSTROUND listing shows that not every event has a confirmed schedule. Confirm details at the source before making travel plans.