What Features Does DelivApp's White-Label Ordering and Delivery Platform Include?

Updated

DelivApp is a white-label ordering and delivery infrastructure that tech partners — POS providers, marketplaces, and agencies — integrate into their own products, so the functionality runs under the partner's brand rather than DelivApp's. Its feature set spans four areas: branded ordering apps, a back-office dashboard, built-in loyalty tools, and delivery management with external fleet integration. This breakdown is for teams assessing integration effort and checking which product gaps the platform would fill.

Branded ordering apps (web, mobile, kiosk)

The "A to Z Online Ordering Solution" is a standalone white-labeled platform covering the customer-facing side of ordering.

  • Branded web, mobile, and kiosk ordering apps — the customer experience carries your brand, not DelivApp's.
  • Advanced menu with modifiers, add-ons, and discounts — for example, a Neapolitan Pizza at £12.00 with add-ons priced individually (Fresh Basil +£1.00, Sliced Mushrooms +£1.00, Italian Sausage +£2.00), with quantity steppers on each.
  • Checkout with delivery or pickup — address, delivery time window, and payment method are all selectable at checkout.
  • Live order tracking for customers — a status view showing Confirmed → Prepared → Out → Delivered, with an estimated time (e.g. "On the way · 12 min").
  • Integration APIs for POS and third-party systems — available for deeper integration into existing workflows.

The ordering flow shown in the product evidence runs Discovery → Selection → Checkout → Status, so the app covers the full customer journey rather than just a menu page.

Back-office dashboard and multi-location support

Behind the branded apps sits a back-office dashboard with:

  • Menu management — the same menu, modifiers, add-ons, and discounts configured for the ordering apps.
  • Multi-location support — relevant if your merchants operate more than one site.
  • Order queue and dispatch view — a live queue showing order state per customer (e.g. Helena R., "Now · 150 Chelsea"; Mike McCabe, "Picked up"; Sara K., "Queued 9:41"), with courier assignment.

This is the operational layer your merchants or your own support team would use day to day.

Built-in loyalty tools

Loyalty is included rather than bolted on, and appears at two points in the flow:

  • Points — points are earned on an order and shown as a balance change (e.g. +10 points, balance 40 → 50 pts).
  • Birthday discounts — a discount applied automatically at checkout, shown as a line item (e.g. 25% off, subtotal £60.00, birthday discount −£15.00, total £45.00).
  • Bonus card payments — a stored-value payment method selectable at checkout (e.g. Bonus card £20.00 with £4.50 remaining), alongside conventional card payment.

Because these appear inside the checkout and confirmation screens, they work with the branded apps rather than requiring a separate loyalty product.

Delivery management and fleet integration

The delivery side covers dispatch through to proof of delivery:

  • Live dispatch — an active-courier view (e.g. "12 active") with orders assigned to couriers.
  • Route bundling — grouping stops into one run, shown as "Route bundled · 3 stops · same zone" and "2 stops · 5 min", with a stated saving versus separate runs (e.g. "Saved 8 min vs. 3 separate runs").
  • Order status tracking — the same Confirmed/Prepared/Out/Delivered states visible to the customer, plus courier-side actions such as "Navigate" and payment reference on the delivery screen.
  • External Fleet Connect & Bidding — connecting to external fleets, with bidding, so delivery capacity can be sourced beyond an in-house fleet.

Who this feature set fits

The platform is aimed at POS providers, marketplaces, and tech platforms that want to offer ordering and delivery under their own brand. The site states it is trusted by 2,600+ restaurants and delivery companies with 10M+ orders processed, and the modular framing ("Modular Platform", "Become a Partner") suggests you can take the standalone ordering platform, the delivery management layer, or both.

Two practical checks before deciding:

  • If you need a complete, ready-made ordering product — the standalone A to Z solution (apps, back office, loyalty) covers it without building the customer-facing layer yourself.
  • If you already have ordering and only need delivery — the delivery management and External Fleet Connect & Bidding modules are the relevant part, with APIs for integration into your existing workflows.

Pricing and plan details are not specified in the available material; the site links to a Plans & Pricing page and references a free trial, so confirm commercial terms and integration scope directly before committing.