What is 3RD SENSE and what does the company do?

Updated

3RD SENSE is a software studio that describes itself as being in “the serious business of fun and games.” For more than 20 years, according to its website, it has built engaging software for major brands. The company works across three areas — games, gamification and the metaverse — and offers design, development and deployment services. This overview is useful if you are evaluating the studio as a potential partner or trying to understand what kind of work it takes on.

The three areas of work

3RD SENSE presents its business as three connected practices:

  • Games. The studio says it has built games “several times over” for brand promotion, learning, serious games, simulations and entertainment. Its site describes game design as “down to a fine art.”
  • Gamification. It applies game-design methods to non-game software, with the stated aim of making otherwise boring business software engaging, rewarding and fun.
  • Metaverse. In this emerging area, the company says it works with clients on strategies and applications that use virtual environments, crypto, smart contracts and NFTs.

How a project runs

The site lays out a three-stage process:

  1. Design. A “Collaborative Experience Design Process” that the company describes as strategic, objective-driven and focused on return on investment.
  2. Develop. Delivery based on what it calls best-in-class technology, agile processes and client involvement, with a stated goal of on-time, on-budget delivery.
  3. Deploy. Launch support including marketing, PR, community support and engagement, with the platform built to enterprise-level security, reliability and scalability.

Examples of its work

The homepage lists several named projects that show the range of formats:

Project What it does
The Powour App Motivates people to be more active on their trips
The Thinking Brain Game Helps kids’ help lines teach children how to deal with anxiety
Excel Test Zone Described as Australia’s number one online practice test site
A McDonald’s game app An app the site says got millennials back into McDonald’s “in droves”
Bring Back The Beat Helps cochlear implant recipients enjoy music again
“South Africa – Think Again!” An app that puts the destination front of mind

The studio also offers an avatar creator for people who want to make their own avatars.

What this means if you are considering them

The site positions 3RD SENSE as a partner for brand games, learning and serious games, simulations, gamified business software and early metaverse work. It emphasises long client relationships, a structured design process and end-to-end delivery from concept through launch marketing.

The website does not publish pricing, package details or a client list beyond the featured projects, so cost and fit are things to establish directly. The practical next step is the site’s “Contact Us” route to discuss a specific project; the blog also covers related topics such as the New York Times’ purchase of Wordle, metaverse readiness and outsourcing digital product development.