What is AGI Search Labs?

Updated

AGI Search Labs is a B2B agency focused on answer engine optimization (AEO) and generative engine optimization (GEO). Its stated goal is to get AI answer engines — ChatGPT, Copilot, Gemini, Perplexity, Claude, and Google AI Overviews — to find and recommend a client's company by name. It is aimed at B2B companies whose buyers now research vendors inside AI chat tools rather than only through traditional search.

The problem it addresses

The site's core argument is that most B2B websites were built for Google and human visitors, not for how AI assistants read a page. According to the page, search is "splitting in two":

How buyers used to research How buyers research now
Search Google, scan ten blue links Ask ChatGPT or Perplexity to shortlist vendors
Rely on your homepage to make the case Never land on your site until after they've decided
Find you through keywords you rank for Find you only if a model can parse and cite your content

The page cites G2's "The Answer Economy" survey of 1,076 B2B software decision-makers (March 2026) for two figures: 51% of B2B software buyers now start research in an AI chatbot more often than Google, and 71% rely on AI chatbots somewhere in their software research. It also cites Ahrefs first-party data for a 23× higher conversion rate from AI-search visitors than from traditional organic visitors.

What it offers

The AEO and GEO work is described as four moves, each addressing a different reason answer engines skip a website. The page names the first as technical audits — making sure AI crawlers can reach and parse the site. The remaining moves are cut off in the available excerpt, though the page links to a full breakdown.

There are two entry points:

  • Free audit — described as a free 48-hour report with no obligation.
  • Instant AI check — a roughly ten-second check that reads only public files: robots.txt, llms.txt, the sitemap, and the homepage. It tests whether the crawlers behind the six named assistants can access the site, whether pages can be read without JavaScript, and checks structured data, sitemap, and llms.txt. The page states no email is needed for this check.

Who it's for

B2B companies — particularly those selling software — whose buyers increasingly form shortlists inside AI chat tools before visiting any vendor site. If your site depends on Google rankings and human-readable homepages while your buyers are asking ChatGPT or Perplexity for recommendations, that gap is the one this service targets.

What to verify before engaging

  • The buyer-behavior statistics come from G2 and Ahrefs as cited on the page; treat them as the agency's supporting evidence rather than independent verification.
  • The page does not list pricing, contract terms, or turnaround beyond the "48-hour report" for the free audit. Ask directly about scope and cost.
  • The instant check only reads public files, so it is a starting signal about crawler access — not a full picture of how models currently describe or recommend you.