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EnglishWhat Is BrandPalettes and What Can You Find on It?
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BrandPalettes is a searchable database of brand color palettes and logo color codes. It covers 2,000+ companies, apps, and organizations across 2,846 canonical palettes, and for each brand you can copy HEX, RGB, CMYK, and Pantone values or download a ready-made palette image and logo. It is built for designers, marketers, and developers who need the exact colors a brand uses rather than an approximation pulled from a screenshot.
What you can find on the site
The core content is organized around individual brand palettes. Each entry lists the colors that make up a brand's identity, with the color values in several formats so you can drop them straight into your own tools.
- Brand palettes by name — search a company, app, or organization and get its full set of colors.
- Color values — HEX, RGB, CMYK, and Pantone for each swatch.
- Downloads — a ready-made palette image and the logo.
- Industry browsing — find comparable brands when you don't know the exact name.
- A–Z browsing — work through the full brand list alphabetically.
The homepage surfaces a set of "iconic brand palettes" as a starting point. A few examples show how much the color count varies between brands:
| Brand | Colors listed | Example values |
|---|---|---|
| 4 | #4285F4, #DB4437, #F4B400, #0F9D58 | |
| 10 | #405DE6, #5851DB, #833AB4, #C13584, #E1306C, #FD1D1D, #F56040, #F77737, #FCAF45, #FFDC80 | |
| 2 | — | |
| YouTube | 2 | — |
| Microsoft | 5 | #F25022, #7FBA00, #00A4EF, #FFB900, #737373 |
| Amazon | 2 | — |
| Firefox | 6 | #E66000, #FF9500, #FFCB00, #00539F, #0095DD, #331E54 |
| Slack | 6 | #36C5F0, #ECB22E, #E01E5A, #2EB67D, #4A154B, #000000 |
| eBay | 4 | #E53238, #0064D2, #F5AF02, #86B817 |
| NBC | 6 | #FCB711, #F37021, #CC004C, #6460AA, #0089D0, #0DB14B |
| LEGO | 4 | #E3000B, #FFED00, #000000, #FFFFFF |
| Red Bull | 2 | #FF0C49, #FFC800 |
| Mastercard | 3 | #EB001B, #FF5F00, #F79E1B |
| IKEA | 2 | #0058AB, #FBD914 |
| Coca-Cola | 1 | #E61D2B |
Two things stand out from this list. First, "brand color" is rarely a single value — Instagram lists ten, Microsoft five, Coca-Cola just one. Second, the palette is a set, not a hierarchy, so the site doesn't tell you which color dominates a logo; you decide that from the logo itself.
Browsing by industry
If you don't have a brand name in mind, the industry index lets you find comparable brands by category. The categories listed on the site are:
- Technology & software — software, hardware, cloud, and digital products
- Media, gaming & entertainment — film, television, games, publishing, and media
- Sports & esports — teams, leagues, competitions, and esports
- Fashion & apparel — apparel, footwear, jewelry, and luxury brands
- Retail & e-commerce — stores, supermarkets, marketplaces, and e-commerce
- Food, beverage & restaurants — food, beverages, restaurants, and hospitality dining
- Automotive & mobility — vehicle marques, mobility, and automotive services
- Travel, transport & hospitality — airlines, hotels, rail, shipping, and travel
- Finance & insurance — banks, payments, insurance, and financial services
- Healthcare & life sciences — healthcare, pharmaceuticals, medical, and biotech
- Industrial, manufacturing & construction — manufacturing, engineering, materials, and construction
- Energy & utilities — energy, petroleum, electricity, and utilities
- Telecommunications — mobile, broadband, telephone, and connectivity
- Consumer goods & personal care — beauty, personal care, pet care, and packaged products
- Business (category continues beyond the excerpt shown)
This is the useful path when you're building a palette for a new brand and want to see what colors are conventional in your sector — for example, checking finance brands before settling on a blue.
How to use it in practice
A typical task: you're matching a client's marketing material to a partner brand's colors and need values your print vendor can use.
- Search the brand by name, or browse its industry if the name is ambiguous.
- Open the brand's palette page to see every color in the set.
- Copy the format you need — HEX or RGB for screen work, CMYK or Pantone for print.
- Download the palette image or logo if you need a reference file rather than values.
The expected result is a set of exact color codes you can paste into a design tool, stylesheet, or print spec, instead of sampling colors from a low-resolution logo.
What to keep in mind
- Palettes are reference sets, not official brand guidelines. The site presents itself as a color reference; it doesn't state that values are supplied or endorsed by the brands themselves. For anything contractual or trademark-sensitive, confirm against the brand's own published guidelines.
- Color count varies, so don't assume a fixed number. Some brands list one color, others ten. Check the specific page rather than expecting a standard palette size.
- Formats serve different jobs. HEX and RGB are for screens; CMYK and Pantone are for print. Copying a HEX value into a print workflow will not give you an accurate result.
- No pricing or account information is stated on the pages reviewed here, so treat access and download terms as something to verify on the site itself rather than assuming they're unrestricted.