What is broadn and what does it do?

Updated

broadn is an AI tool for manufacturing sales operations that turns unstructured inbound emails—RFQs (requests for quote) and sales orders—into structured outputs: draft quotes sent to your CRM and clean orders sent to your ERP. It fits U.S. manufacturers whose sales teams quote and take orders primarily through email and contact forms, especially those handling complex product configurations or high inquiry volume.

The problem it targets

Manufacturing sales teams often receive product inquiries as free-form emails. Someone has to read each one, look up pricing and product logic, build a quote, apply discount rules, get approvals, and later re-key the resulting order into an ERP. That work is slow, repetitive, and error-prone, and it doesn't scale without hiring.

broadn's stated goal is to "turn inbox chaos into revenue" by automating that path from email to quote to ERP order.

Core capabilities

Capability What it does
Instant quoting Turns RFQs into draft quotes using live pricing and product logic
Rule-based discounts Applies discount rules and approvals automatically
Product configuration Generates accurate quotes for complex bundles
Margin control Quotes with full margin visibility
Error-free order entry to ERP Parses POs, validates line items, and sends structured orders to the ERP
Sync across systems Connects inbox, CRM, and ERP so no copy-paste is needed

How the automation works

The agent reads incoming requests, builds quotes, replies to customers, and escalates when needed. According to broadn, it runs end to end—parsing RFQs, sending quotes, and following up automatically—and you step in only when an edge case requires your input. The pitch is that one agent does the work of a full quoting team without training or burnout.

What it connects to

broadn states that it connects with your existing platforms. The integrations named on the site are:

  • Shopify
  • SAP
  • Microsoft
  • Quickbooks
  • Salesforce

Offline / air-gapped option

broadn has launched an agent called Herbie for mission-critical applications that must run in secure or air-gapped environments—an AI agent that works offline. This matters if your quoting workflow can't send data to external cloud services.

Who it's for

  • U.S. manufacturers turning inbound product inquiries into quotes
  • Sales teams that sell through email and contact forms
  • Teams handling everything from BOMs to custom RFQs

What to check before deciding

The site does not publish pricing, plan details, or login requirements, so treat cost and access as open questions and ask during evaluation. To judge fit, request a demo and test it against your real conditions:

  • Your actual RFQ and PO formats, including messy or non-standard ones
  • Whether your ERP and CRM are among the supported integrations
  • How discount rules and approval chains map to your current process
  • Whether you need the offline/air-gapped Herbie agent
  • How escalations and edge cases are routed back to a human

The clearest signal of value is whether it produces ERP-ready quotes from your real inbox without manual cleanup.