What is Broadsign?

Updated

Broadsign is an end-to-end software platform for out-of-home (OOH) advertising that connects media owners and media buyers so they can plan, manage, and transact OOH media in one place. It is best understood as two products in one: a network management and selling platform for media owners who operate digital screens, and a buying platform for agencies and brands that want to run programmatic digital out-of-home (pDOOH) campaigns. If you own or sell OOH inventory, Broadsign is a tool for running and monetizing it. If you buy advertising, it is a way to reach audiences across a large network of screens programmatically.

Who Broadsign is for

Broadsign splits its offering by the side of the transaction you sit on.

Audience What they use Broadsign for
Agencies & brands Create and execute contextual and targeted pDOOH campaigns
Media owners Sell inventory, manage an OOH network, and boost profitability

The two sides meet on the same platform, which is the core idea: buyers and sellers transact OOH media through shared infrastructure rather than separate, disconnected systems.

What the platform covers

Broadsign describes itself as an end-to-end solution to plan, manage, and deliver out-of-home media. In practice that spans:

  • Planning and buying — building targeted, contextual pDOOH campaigns.
  • Network management — operating and controlling a fleet of digital signs.
  • Selling and monetization — media owners listing and selling their inventory.
  • Programmatic delivery — reaching audiences at scale through automated buying.

The environments covered include malls, urban panels, transit, billboards, grocery, and airports — the high-traffic locations where DOOH inventory typically lives.

The programmatic DOOH network

A central part of the pitch is access to what Broadsign calls the largest programmatic DOOH network. Buyers can use an inventory catalog to find placements across billboards, transit hubs, international airports, and retail. The stated scale is significant:

  • +2.8M signs
  • 107 countries
  • +48B ads served per month
  • +193B impressions per month

These figures describe the reach of the network Broadsign powers, not a guarantee of performance for any individual campaign.

Proof from campaigns run on Broadsign

Broadsign publishes campaign case studies that illustrate how the platform is used in practice:

  • San Diego Tourism — activated high-impact inventory in high-density markets through Place Exchange to deliver mass reach and street-level visibility. The campaign delivered 38 million target impressions and a 49.8% net lift in physical visits to San Diego within 120 days.
  • Crumbl — programmatically activated large-format spectaculars in major metropolitan hubs to capture attention and live photo/video assets, then recycled that real-world visibility into social media. The reported result was amplified campaign visibility across social platforms and high digital engagement.
  • Silbö Telecom — used transit ads to amplify a national football team sponsorship, reporting a +263% lift in consideration.

These are vendor-published results, so treat the numbers as the platform's own evidence rather than independent benchmarks.

How to decide if it fits

  • If you are a media owner with digital screens and want to sell inventory programmatically while managing your network, Broadsign is built for exactly that combination.
  • If you are an agency or brand wanting to plan and run targeted pDOOH campaigns across many venues and markets, the buying side and inventory catalog are the relevant entry points.
  • If you only need a single-venue signage tool or have no interest in programmatic transactions, the platform's core value — connecting buyers and sellers at scale — may be more than you need.

Broadsign lists plans on its site, so pricing and packaging are best checked directly at broadsign.com/plans rather than assumed.