What Is Dave Cruz Photography and What Services Does It Offer?

Dave Cruz Photography is an Atlanta-based commercial photography studio led by photographer Dave Cruz, serving clients in metro Atlanta, Marietta, and nationwide. The studio produces marketing imagery, product photography, athlete portraits, and professional headshots for brands, agencies, product companies, athletes, and executives. Every assignment is quoted individually based on the brief, production needs, image usage, and delivery requirements, so pricing is not published as a fixed rate card.

The Four Service Areas

The studio organizes its work around four focused markets, each aimed at a different commercial need.

1. Brands and Marketing Photography

Campaign imagery, corporate storytelling, workplace culture, industrial environments, and editorial-style brand photography. This work is built for marketing teams and advertising agencies that need images shaped around a specific message, audience, placement, and brand standard.

2. Product Photography

Controlled studio and location imagery for advertising, e-commerce, product launches, catalogs, and sales materials. The emphasis is on consistency: lighting, color, and angles are kept uniform across a set, and files are delivered in an organized way so they can move directly into sales and marketing use.

3. Athletes and Fitness

Portraits and action-driven imagery for athletes, trainers, teams, fitness brands, and sponsorships. The goal is to communicate intensity, preparation, movement, personality, and commercial value, not just athletic action.

4. Professional Headshots

Portraits for executives, entrepreneurs, teams, speakers, and independent professionals. The stated approach is clear direction and polished results that look professional without looking generic.

Who the Studio Works With

The site also lists past client experience including St. Jude, Boeing, Honeywell, General Motors, Ford, Toyota, Disney, Marriott, Associated Press, and Bloomberg.

How the Process Works

According to the studio, every assignment starts with four questions: who the audience is, what the message is, how the images will be used, and what the deadline is. That framing applies whether the job is a national campaign, a product launch, an athlete's personal brand, or a single headshot. The stated positioning is that the photography is "designed to perform—not merely decorate," meaning images are made to sell, explain, recruit, and build trust rather than simply fill space.

Dave Cruz brings more than 30 years of visual storytelling experience, combining controlled lighting with practical direction on set.

Pricing and Next Steps

There is no published price list. Each assignment receives a custom quote based on the brief, production, image usage, and delivery needs—so the cost of a single headshot session and a multi-day product campaign will differ substantially. To get a quote, the practical path is to contact the studio with your project details: what the images are for, where they will appear, how many final images you need, and your timeline. The site directs inquiries through its contact option and lists @DaveCruzPhotography as its social handle for recent work.