davecruz.com

Dave Cruz Photography does not publish a price list or fixed packages. Every assignment is quoted individually, and the site states that each custom quote is based on four things: the brief, production, image usage, and delivery needs. To get a number, you contact the studio with your project details. The practical takeaway is that you should arrive at that conversation with a clear scope, a usage plan, and a deadline, because those are the inputs the quote is built from.

What the quote is based on

The site describes the quote as custom per assignment and names the factors directly. In plain terms, each one changes the amount of work and the rights involved:

Because usage is a named factor, the same shoot can be quoted differently depending on whether the images run on a website, in a national campaign, or in paid advertising. If your plans change after the quote, expect the usage terms to be part of that conversation.

The four service areas you'd be quoting

The studio organizes its work into four markets, and knowing which one your project falls into helps you describe it accurately:

• Brands — marketing photography, campaigns, corporate storytelling, workplace culture, industrial environments, editorial-style brand imagery.
• Products — controlled studio and location imagery for advertising, e-commerce, launches, catalogs, and sales materials.
• Athletes and fitness — portraits and action-driven imagery for athletes, trainers, teams, fitness brands, and sponsorships.
• Professional headshots — portraits for executives, entrepreneurs, teams, speakers, and other professionals.

The site also notes more than 30 years of visual storytelling experience and lists clients including St. Jude, Boeing, Honeywell, General Motors, Ford, Toyota, Disney, Marriott, Associated Press, and Bloomberg. Service area is described as Atlanta, Marietta, and nationwide.

How to prepare before you ask for a quote

Since no rates are posted, the quality of your first message largely determines how useful the reply is. A request that includes the following will get you a more precise quote:

1. State the goal. What the images need to do — sell, explain, recruit, or build trust — and who they are for.
2. Name the category. Brand campaign, product set, athlete portrait, or headshot, and roughly how many images or setups you expect.
3. Describe production. Studio or location, city, whether people, products, or both are involved, and any scheduling constraints.
4. Spell out usage. Where the images will run, in which markets, for how long, and whether paid placement is planned.
5. Specify delivery. File types, retouching expectations, how files should be organized, and your deadline.

The studio's own framing is that every assignment begins with the audience, message, use, and deadline — so those four items are the minimum to include.

What to expect and what isn't stated

• No public pricing. The site shows no rates, packages, or price ranges, and no payment platforms are listed. Treat pricing as something you obtain by contacting the studio, not something you can look up.
• Quote, not estimate-by-menu. The wording is "custom quote based on the brief, production, image usage and delivery needs," so don't expect a standard day rate to be published.
• Contact is the entry point. The site directs inquiries to "Contact us about your photography needs," and the portfolio sections (marketing work, products, athletes, headshots) are the best preparation for describing what you want.

If your project is a single headshot, the brief and production sections of your request will be short, but usage and delivery still apply. If it's a multi-image campaign across markets, expect those same four factors to carry most of the weight in the quote — which is why clarifying usage and deadline up front is the most reliable way to avoid a revised quote later.

Dave Cruz approaches a commercial shoot by starting with the business problem, not the camera: every assignment is organized around the audience, the message, how the images will be used, and the deadline. That planning then carries onto set through controlled lighting and practical direction. The approach applies to all four of his stated markets — brand marketing, product photography, athlete portraits, and professional headshots — and is backed, per the site, by more than 30 years of visual storytelling experience.

The planning logic: audience, message, use, deadline

The site states plainly that "every assignment begins with the audience, message, use, and deadline." In practice, that means four questions get answered before a shot list exists:

• Audience — who the image has to persuade, whether that's a buyer, a recruit, a sponsor, or a hiring manager.
• Message — what the image must communicate; the site frames the goal as images that "sell, explain, recruit, and build trust."
• Use — where the photo will live: a campaign, a product launch, e-commerce, a catalog, a sponsorship deck, or a single headshot.
• Deadline — the delivery timeline, which shapes production scope.

This is why the portfolio is split into four markets rather than one generic gallery. A product image built for e-commerce and a campaign image built for a national ad have different requirements, and the brief is where that difference gets defined.

What happens on set

Two elements are named explicitly: controlled lighting and practical direction.

• Controlled lighting matters most for products, where the site promises "consistent lighting, color, angles, and organized delivery" — the repeatability that lets a catalog or e-commerce set look like one family of images.
• Practical direction matters most for people: athletes and headshot subjects are guided on set rather than left to improvise. For athletes, the stated goal is imagery conveying "intensity, preparation, movement, personality, and commercial value"; for headshots, portraits that look "professional without looking generic."

The through-line is that the photographer is solving a communication problem, not just operating a camera. The site's own summary: photography "designed to perform—not merely decorate."

A concrete example

Take a company launching a new product and needing images for both a sales deck and an online store. Under this approach, the brief would first fix the audience (buyers and the sales team presenting to them), the message (what the product does and why it's credible), the use (deck plus e-commerce), and the deadline. The shoot would then be built in a studio or on location with lighting and angles set for consistency, so the store images match each other and the deck images carry the campaign message. Delivery is organized around those uses rather than handed over as a raw dump.

Who this fits — and when to look elsewhere

The site lists past clients including St. Jude, Boeing, Honeywell, General Motors, Ford, Toyota, Disney, Marriott, Associated Press, and Bloomberg, and serves Atlanta, Marietta, and nationwide. If your project is a one-off snapshot, a family portrait, or event coverage, none of the four listed markets describe it — this is commercial and professional work, not consumer photography.

Practical next step

Because every assignment gets a custom quote based on the brief, production, image usage, and delivery needs, the useful first move is to write a short brief covering the four planning inputs above — audience, message, use, deadline — plus rough image count and where the photos will appear. That brief is what the quote and the shoot plan are built from. The site directs inquiries through its contact option and lists work by market (brands, products, athletes, headshots) for reference before you reach out.

To reach Dave Cruz Photography, use the contact prompt on davecruz.com ("Contact us about your photography needs") to start a project inquiry, and browse the portfolio through the site's four work sections: marketing, products, athletes, and headshots. You can also follow @DaveCruzPhotography on social media for current work. The studio is based in Atlanta and serves Marietta and clients nationwide.

Contacting the Studio

The site's contact path is built around a project brief rather than a published phone number or email address. The page invites visitors to "Contact us about your photography needs," which means your first message should describe what you need photographed and how the images will be used.

A useful inquiry includes:

• The subject: brand/marketing imagery, product photography, athlete portraits, or professional headshots
• The intended use: campaign, e-commerce, launch, catalog, recruiting, personal brand, or first-impression headshot
• Audience and message: who the images are for and what they should communicate
• Deadline and delivery needs: when you need the images and in what form

This matches how the studio describes its process: every assignment begins with the audience, message, use, and deadline. Sending those details up front lets the studio respond with a relevant approach instead of a generic reply.

What Happens After You Reach Out

Pricing is quoted per assignment. The site states that every assignment receives a custom quote based on the brief, production, image usage, and delivery needs. No rates, packages, or payment details are published on the page, so treat the quote as the step that follows your inquiry rather than something you can look up in advance.

Viewing the Portfolio

The portfolio is organized into four focused markets, each with its own section and a "View" link. Use the table below to go straight to the work most relevant to your project.

Each section links to a dedicated page ("View marketing work →," "View products →," "View athletes →," "View headshots →"), so you can evaluate style and lighting before you inquire.

Reading the Portfolio Like a Buyer

The site describes its product work as consistent in lighting, color, and angles with organized delivery — details worth checking in the product gallery if you need a repeatable e-commerce set. For brand work, look for images that show a message or placement rather than decorative shots, since the studio frames its output as "designed to perform—not merely decorate."

The page also lists experience with St. Jude, Boeing, Honeywell, General Motors, Ford, Toyota, Disney, Marriott, Associated Press, and Bloomberg. These are credibility signals for campaign-scale work; they don't substitute for reviewing the portfolio against your own brief.

Following the Work on Social Media

The site points visitors to @DaveCruzPhotography on social media. This is the place for recent work and updates beyond the portfolio sections. If you're still deciding whether the style fits, the social feed is a low-commitment way to watch new images before you send a brief.

Service Area and Fit

The studio works across Atlanta, Marietta, and nationwide, and describes more than 30 years of visual storytelling experience. If your project is outside metro Atlanta, the nationwide scope means location isn't automatically a blocker — but confirm travel and production logistics in your inquiry, since the site doesn't detail how out-of-market shoots are handled.

Quick Checklist Before You Inquire

1. Pick the portfolio section closest to your project and review it.
2. Write a one-paragraph brief: subject, use, audience, deadline.
3. Send it through the site's contact prompt.
4. Expect a custom quote based on brief, production, usage, and delivery.
5. Follow @DaveCruzPhotography to track recent work while you wait.

Dave Cruz Photography is an Atlanta-based commercial photography studio that works with four broad client groups: marketing teams and advertising agencies, companies and product brands, athletes and sports organizations, and executives and other professionals who need headshots. The studio describes itself as serving metro Atlanta and clients nationwide, and it states that every assignment is quoted individually based on the brief, production, image usage, and delivery needs. If your project falls into one of those four categories, the studio is set up to handle it; if you need something outside them, the site does not indicate that it takes on other kinds of work.

The Four Client Categories

The studio organizes its work around four markets, each with a distinct purpose. The table below summarizes who each category serves and what the images are typically used for.

Marketing Teams and Advertising Agencies

This group is the studio's first listed market. The relevant work is described as campaign photography, corporate storytelling, workplace culture, industrial environments, and editorial-style brand imagery. The stated approach is to shape images around the message, audience, placement, and brand standard, which matters most when a single set of images has to work across several channels or formats. A marketing team planning a multi-channel campaign is the clearest fit here.

Companies and Product Brands

Product work covers controlled studio and location photography for advertising, e-commerce, launches, catalogs, and sales materials. The site emphasizes consistency in lighting, color, and angles, plus organized delivery. That combination is most useful when a brand needs a catalog or e-commerce set where every image must match, rather than a single hero shot.

Athletes, Fitness Professionals, Teams, and Sports Brands

Athlete work spans portraits and action-driven imagery for athletes, trainers, teams, fitness brands, and sponsorships. The stated goal is to communicate strength, motion, and character, and to show commercial value. This category suits an athlete building a personal brand or a fitness brand that needs promotional images with energy rather than static poses.

Executives, Teams, and Independent Professionals

Headshot work is aimed at executives, entrepreneurs, teams, speakers, and professionals who need a strong first impression. The studio describes clear direction and polished results that avoid a generic look. This is the most accessible entry point for an individual client, since the scope is a single portrait rather than a full production.

How to Tell If Your Project Fits

Use these questions to decide whether to reach out:

• Does your project fall into one of the four categories above? The site presents these as its focused markets, so a project outside them is a weaker match.
• Do you need images that serve a business purpose—selling, explaining, recruiting, or building trust—rather than purely decorative photos? The studio explicitly frames its work as designed to perform, not merely decorate.
• Can you provide a brief? Because quotes are custom and based on the brief, production, image usage, and delivery, you will get a more useful response if you can describe the audience, message, intended use, and deadline up front.
• Are you in metro Atlanta or elsewhere in the U.S.? The studio lists Atlanta and Marietta as its base and states it works nationwide, so location alone is not a disqualifier.

What the Site Does Not Specify

The available information does not list prices, packages, turnaround times, or a booking process beyond contacting the studio about your photography needs. Pricing is described only as a custom quote per assignment. If budget or scheduling is a deciding factor, ask about it directly when you make contact rather than assuming a standard rate.

Practical Next Step

If your project matches one of the four categories, prepare a short brief covering the audience, the message the images should carry, where they will be used, and your deadline. That is the same information the studio says it uses to build a quote, so it will shorten the back-and-forth and give you a clearer basis for deciding whether to proceed.

Dave Cruz Photography is an Atlanta-based commercial photography studio led by photographer Dave Cruz, serving clients in metro Atlanta, Marietta, and nationwide. The studio produces marketing imagery, product photography, athlete portraits, and professional headshots for brands, agencies, product companies, athletes, and executives. Every assignment is quoted individually based on the brief, production needs, image usage, and delivery requirements, so pricing is not published as a fixed rate card.

The Four Service Areas

The studio organizes its work around four focused markets, each aimed at a different commercial need.

1. Brands and Marketing Photography

Campaign imagery, corporate storytelling, workplace culture, industrial environments, and editorial-style brand photography. This work is built for marketing teams and advertising agencies that need images shaped around a specific message, audience, placement, and brand standard.

2. Product Photography

Controlled studio and location imagery for advertising, e-commerce, product launches, catalogs, and sales materials. The emphasis is on consistency: lighting, color, and angles are kept uniform across a set, and files are delivered in an organized way so they can move directly into sales and marketing use.

3. Athletes and Fitness

Portraits and action-driven imagery for athletes, trainers, teams, fitness brands, and sponsorships. The goal is to communicate intensity, preparation, movement, personality, and commercial value, not just athletic action.

4. Professional Headshots

Portraits for executives, entrepreneurs, teams, speakers, and independent professionals. The stated approach is clear direction and polished results that look professional without looking generic.

Who the Studio Works With

The site also lists past client experience including St. Jude, Boeing, Honeywell, General Motors, Ford, Toyota, Disney, Marriott, Associated Press, and Bloomberg.

How the Process Works

According to the studio, every assignment starts with four questions: who the audience is, what the message is, how the images will be used, and what the deadline is. That framing applies whether the job is a national campaign, a product launch, an athlete's personal brand, or a single headshot. The stated positioning is that the photography is "designed to perform—not merely decorate," meaning images are made to sell, explain, recruit, and build trust rather than simply fill space.

Dave Cruz brings more than 30 years of visual storytelling experience, combining controlled lighting with practical direction on set.

Pricing and Next Steps

There is no published price list. Each assignment receives a custom quote based on the brief, production, image usage, and delivery needs—so the cost of a single headshot session and a multi-day product campaign will differ substantially. To get a quote, the practical path is to contact the studio with your project details: what the images are for, where they will appear, how many final images you need, and your timeline. The site directs inquiries through its contact option and lists @DaveCruzPhotography as its social handle for recent work.