What is Leadinfo and what does it do?

Updated

Leadinfo is a B2B website visitor identification platform. It reveals which companies visit your website, surfaces contact details for decision-makers at those companies, and gives you tools to reach out to them from the same platform. It is aimed at sales and marketing teams that want to turn anonymous traffic into named leads rather than waiting for visitors to fill in a form.

How visitor identification works

Most B2B visitors never identify themselves. They browse your pricing page, read a case study, and leave without converting. Leadinfo's core promise is closing that gap: it matches incoming traffic to company-level data and shows you who is showing interest, in real time.

The homepage frames this as turning "anonymous website traffic into real buying intent signals." In practice that means:

  • Company identification — you see the business behind a visit, not just an IP address.
  • Real-time interest signals — visits are surfaced as they happen, so timing your outreach is possible.
  • Decision-maker contact details — Leadinfo states it reveals contact details of key decision-makers so you can reach the right person.

The platform also references learning about a customer's DMU (decision-making unit), which is the group of people involved in a B2B purchase rather than a single buyer.

What you can do with it

Beyond identification, Leadinfo positions itself as an all-in-one platform covering the follow-up step:

Capability What it means for you
Multi-channel outreach Build campaigns across email and LinkedIn
CRM connection Push leads into your CRM to work them in your existing pipeline
Integrations 70+ native integrations, listed examples include Salesforce, HubSpot, Pipedrive, Zendesk Sell, Teamleader, Microsoft Dynamics, LinkedIn Ads and Microsoft Teams
Coverage The site claims worldwide coverage

The integration list matters if you already run a CRM or ad platform — native integrations mean less manual data handling than exporting and re-importing lists.

Who it is for

Leadinfo is built for B2B sales and marketing teams, particularly those with enough website traffic that a meaningful share of visitors are companies rather than individuals. If your buyers are consumers, company-level identification has little to match against.

The site cites adoption figures of 15,000+ users and 8,000+ businesses, and a 4.8 rating from 330+ reviews, alongside a separate mention of more than 600 reviews. Treat these as vendor-reported numbers rather than independently verified ones.

Getting started and cost signals

Two entry points are offered on the homepage:

  • Sign up for free — stated as requiring no payment details.
  • Book a demo — for teams that want a walkthrough first.

A pricing page exists at leadinfo.com/en/pricing, so plan tiers and costs are published there rather than on the homepage. The site does not state on the homepage whether the free sign-up is a limited trial or an ongoing free tier, so check the pricing page before assuming either. It does state that the product is GDPR-compliant, which is a relevant condition if you handle EU visitor data.

What to verify before committing

  • Match rate in your market. Identification depends on coverage in your visitors' regions; the "worldwide coverage" claim is worth testing against your actual traffic.
  • Which data you get. Company name, decision-maker contact details and intent signals are different levels of data — confirm exactly what your plan exposes.
  • Workflow fit. If your team lives in a CRM not on the integration list, check whether a workaround is needed.
  • Compliance posture. GDPR compliance is claimed; confirm the specifics with your own data protection requirements.