What Is Likewize Device Protection?

Updated

Likewize Device Protection is the claims and service arm for device protection plans sold through carriers, retailers, banks, and insurers. If your phone, tablet, or other covered device is lost, stolen, or damaged, this is where you start the claim — but only after selecting the provider your plan came from. You can't file directly with Likewize unless your provider appears in its list.

What the Site Is For

The homepage centers on one action: file a claim or service request. The process begins with a carrier or provider selection, not an account login or a direct claim form. That design reflects how the coverage works — Likewize administers protection programs on behalf of partner brands rather than selling plans itself.

The site states that Likewize is "trusted by the world's biggest brands and over 1 billion people globally," and describes its mission as making "every tech problem painless."

How Coverage Is Structured

Likewize sits in the middle of a three-party arrangement:

Party Role
Your carrier, retailer, or bank Sells or bundles the protection plan
Insurer (where applicable) Underwrites the coverage
Likewize Administers claims and service requests

The page lists dozens of providers, including major North American carriers such as Rogers, Fido, Freedom Mobile, Videotron, SaskTel, Boost Mobile, and C Spire, plus retail and financial partners like Target, Newegg, HSBC, NatWest, RBS, and Santander.

Regional insurance details are spelled out on the page:

  • Quebec, Manitoba, and Saskatchewan: coverage is provided by Zurich Insurance Company Ltd (Canadian Branch) or AIG Insurance Company of Canada, administered by Likewize Device Protection, Ltd.
  • United States: Likewize Agency, LLC is the licensed agency; in California it operates as Likewize Insurance Agency, LLC (NPN#13519215). Likewize Device Protection, LLC is the claims administrator.

How to Start a Claim

  1. Identify your provider. Check your plan documents, billing statement, or the retailer where you bought the device protection.
  2. Find that provider in the list on the claims page.
  3. Select it to reach the claim or service request flow for your specific program.

The expected result is a claim intake path tailored to your plan's terms. The exact steps after selection depend on the provider, since each program has its own coverage rules.

Common Stumbling Points

  • Your provider isn't listed. The page includes a "Can't find what you're looking for?" prompt, which suggests checking with your plan provider directly if it doesn't appear.
  • You bought protection somewhere else. Coverage administered by Likewize only applies to participating programs; a plan from an unlisted source won't route through this site.
  • You're unsure who your provider is. Start with whoever bills you for the protection — that's almost always the entry point.

Who This Is For

This site is useful if you already hold a device protection plan through a participating brand and need to make a claim. It is not a storefront for buying new coverage, and the page provides no pricing information for plans. For policy terms, coverage limits, or deductibles, refer to your provider or the legal terms linked on the site.