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EnglishWhat Is Maxamation and What Does It Offer?
Updated
Maxamation is a software and services provider focused on airline revenue management. Its core offering is Aviator, a cloud-based revenue management platform with automated optimization, supported by Aviator Insights (a business intelligence tool) and RM Flight Management (analyst-led revenue management services). It is aimed at airline revenue management teams that want to grow flight revenue rather than build and run their own optimization stack.
Core products
| Product | What it is | Who it is for |
|---|---|---|
| Aviator | Revenue management software with auto-optimization | Airline revenue management teams managing and optimizing flights |
| Aviator Insights | Business intelligence tool for revenue management | Teams that need reporting and analysis on top of revenue decisions |
| RM Flight Management | Revenue management expertise and execution by Maxamation's senior analysts | Airlines that want skilled RM execution without staffing it entirely in-house |
What Aviator does
According to Maxamation, Aviator is designed around two themes: usability and performance.
- Automated optimization handles routine actions, so analysts can concentrate on high-priority or underperforming flights.
- Willingness-to-pay modelling, competitive fare data, and price-demand optimization are used to manage flights up to the system range.
- 100% cloud-based access means users work from any internet-connected device, which supports flexible and remote working.
- Multi-tab, multi-screen workflows let users view and manage flights across several screens at once.
- Scale is positioned for high-volume data, with the company stating it reliably supports airlines carrying over 25 million passengers annually.
Maxamation claims Aviator can boost airline revenue by 4%–20%. Treat that as a vendor claim rather than a guaranteed outcome; actual results depend on an airline's network, data quality, pricing structure, and how the team uses the system.
Services
Beyond software, Maxamation offers RM Flight Management, described as revenue management expertise and skilled execution delivered by its senior analysts. This is relevant for airlines that want revenue management capability quickly, or that need experienced analysts to run optimization while internal teams focus elsewhere.
Who it is for
Maxamation targets airlines and airline revenue management teams — from regional carriers to larger operators. The site lists more than 60 airlines using Aviator, including Air Senegal, Solomon Airlines, Pacific Coastal Airlines, Cayman Airways, ASL Airlines France, Fiji Airways, REX Regional Express Airlines, and Vietjet Air. That mix suggests appeal across regional and growing carriers as well as larger airlines.
How to evaluate it
If you are considering Maxamation, the practical next step is a demo: the site states its team of industry experts will walk through the product. Before that conversation, prepare:
- Your current revenue management process — which decisions are manual today, and where analysts spend most of their time.
- Data readiness — what fare, booking, and competitive data you can feed into an optimization system.
- Scale requirements — annual passenger volume and number of routes, to test the scaling claims against your operation.
- Success metrics — how you would measure a revenue lift, and over what period.
Ask specifically how automated optimization would interact with your existing overrides and fare structures, and what onboarding and analyst support look like. Those answers will tell you more than the headline revenue-range claim.