What Is Overloop and What Does It Do?

Updated

Overloop is an AI sales prospecting platform. It finds B2B prospects that match your business, retrieves their contact details, and runs email and LinkedIn outreach and follow-ups on your behalf. You review the campaign; Overloop handles the sending. It's built for sales teams and founders who want to spend less time preparing to sell and more time talking to prospects. A 7-day free trial is available, and pricing is listed on the site.

The problem it addresses

Manual prospecting breaks into a repetitive loop: search for leads, verify emails, write a sequence, send, chase non-responders, log replies. Overloop's stated goal is to remove that manual work — "Less time preparing to sell. More time talking to prospects." The platform connects your offer to what's happening at a prospect's company, so outreach is tied to context rather than a generic blast.

Core capabilities

Prospect sourcing

You define a target — for example, "Sales leaders UK," or Head of Sales at B2B software companies with 11–200 employees in the United Kingdom. Overloop returns matching prospects with job title, organization, and email, and shows which campaign each one is in.

Campaign automation

Campaigns run multi-step sequences across channels. A typical flow shown in the product:

  1. Send an AI-written email immediately.
  2. Wait 2 days.
  3. If the prospect is connected on LinkedIn, send a LinkedIn message; if not, send a connection request.
  4. Exit the campaign based on the branch taken.

This branching logic means the same campaign adapts to whether a prospect is already reachable on LinkedIn, instead of treating every contact identically.

Reply management and AI drafting

Replies land in a unified inbox, where you see the prospect's title, company, campaign, and message. When you respond, Overloop drafts a reply for you to edit before sending — for example, proposing specific call times. You stay in control: the draft is reviewed, not auto-sent.

Data sync

Prospect data stays in sync across the workflow, so campaign membership and contact records don't drift apart as sequences run.

What "you're in control" means in practice

The platform's framing is "Your voice. Your rules." Concretely, that shows up as: you review the campaign before it goes out, you approve or edit AI-drafted replies, and branching rules (like the LinkedIn connection check) are configured rather than guessed. Automation covers the sending and follow-up; judgment stays with you.

Who it fits

Overloop suits teams running outbound at volume who want sourcing, sequencing, and reply handling in one place rather than stitched across separate tools. If your outreach is low-volume and highly bespoke, or if you only need a contact database without automation, the campaign and inbox layers may be more than you need.

To evaluate it, the practical first step is the 7-day free trial: build one campaign against a real target segment, let it run a few days, and judge the reply quality and the time saved on follow-ups.