What Is Popify and What Does It Do?
Updated
Popify is a social proof popup app for online stores. It connects to a Shopify, Wix, or WooCommerce store and turns data the store already generates — real orders, add-to-cart activity, live visitor counts, product reviews, and offers — into small popups that slide in while people shop. Its stated purpose is to engage visitors and boost conversions. If you run a store on one of those three platforms and want to show shoppers what other people are doing, Popify is built for that job.
The core idea: your own data, shown back to shoppers
Popify does not invent testimonials or fake activity. The popups are built from your store's real orders, visitors, and reviews. That distinction matters: a "recent sale" popup reflects an actual order, and a review popup pulls from your existing Editorify or Ryviu reviews.
The app frames this as turning what's already happening in your store into visible signals at the moment a shopper is deciding.
Popup types it supports
Popify groups its popups by the moment in a visit they're meant to address. The types described on the site are:
| Popup type | What it shows |
|---|---|
| Recent sales popup | Real orders as they happen — who bought, what, and how long ago |
| Add-to-cart activity | What other shoppers are adding to their carts right now |
| Live visitor counter | How many people are viewing a product at this moment |
| Sales counter | How many times a product sold in the last 24 hours |
| Review popup | Your Editorify and Ryviu reviews, surfaced while people browse |
| Video sales popup | A short product video in a popup |
| Announcement & offer | News, free shipping, or a new collection, with a call-to-action link |
| Discount popup | A coupon code shoppers can copy |
The workflow described is: pick a type, start from a template, and it goes live. The site also notes Wix popups are designed to fit every screen, and that web push is available to bring shoppers back.
Platform support
Popify works with three platforms:
- Shopify — available on the Shopify App Store
- Wix — rated 4.8 from 421 reviews on the Wix App Market
- WooCommerce
If your store runs on something else, the app as described here does not cover it.
Pricing and trial
Every plan includes a 3-day free trial, and the site links to a dedicated pricing page for plan details. The specific plan tiers and prices are not stated in the material available here, so check the pricing page directly before deciding.
When Popify is a reasonable fit
- You sell on Shopify, Wix, or WooCommerce.
- You want social proof popups driven by your own order and visitor data rather than manually written testimonials.
- You already use Editorify or Ryviu for reviews and want those surfaced in popups.
- You want several popup formats (sales, visitors, reviews, discounts, announcements) from one app instead of stitching together separate tools.
When to look elsewhere
- Your store is not on Shopify, Wix, or WooCommerce.
- You want social proof that isn't tied to live store activity (for example, curated editorial testimonials).
- You need a specific plan price before committing — that requires checking the pricing page, since it isn't summarized here.
The quickest way to judge fit is to start the 3-day trial on a single store and watch whether the popups reflect your real orders and visitors correctly before rolling them out further.