What Is Premier Rides (premierrides.com)?

Premier Rides is a UK-based fairground and amusement ride hire company that has been supplying rides to corporate events and private parties since 1994. It is not a public fairground operator — it does not run pay-per-ride events on village greens or charge the public entry. If you are organising a corporate fun day, staff family day, or private party and want rides delivered and operated on site, Premier Rides is the kind of supplier you would approach. If you want a traditional fair where the public pays per ride, this company explicitly states that is not its model.

What Premier Rides actually does

The company hires out amusement and fairground rides for events, with a focus on the corporate market. According to its own site, it has supplied thousands of rides to corporate clients since 1994 and has worked with large companies including Amazon and Virgin. It also states it has worked at most venues over its 30+ years of operation and is familiar with access and ground-condition issues at those sites — a practical detail, since ride delivery depends heavily on whether a truck and equipment can physically reach the setup area.

Its stated positioning is important for anyone comparing suppliers:

• Corporate events and private parties only — not public fairs.
• No pitch-fee model — it does not attend events where the organiser expects the ride company to pay a pitch fee and then charge the public per ride.
• Direct booking — the site notes you can come to it directly for better prices, implying it also works through intermediaries.

Ride types available

Premier Rides groups its offering into three categories, which map roughly to age suitability and thrill level:

The site names dodgems as its most popular ride, followed by big wheels, waltzers, simulators, and the carousel.

What it costs

The site publishes starting prices, which is unusual for this sector and useful for early budgeting:

• Dodgems: from £2,600 + VAT for the day. The site notes that long hours, weekends, and location can push the price higher.
• Children's rides: from £595 + VAT, covering items such as Cup & Saucer and Chair O Planes.
• Mini carousel: £995, priced higher because it is an older ride assembled piece by piece — which is precisely why it can fit inside venues with tight access.

These are starting figures, not fixed quotes. Treat them as a floor for planning, and expect the final price to depend on date, duration, travel distance, and venue access.

Practical points worth knowing before you enquire

A few details from the site are worth factoring into your decision:

• Access matters more than you might think. The company highlights that some current venue managers are unaware of ground and access issues. If your venue has narrow entrances, weight restrictions, or soft ground, raise this early — the mini carousel's modular build is an example of how ride choice can be constrained by access.
• Reliability is a stated selling point. Premier Rides claims at least 30 events a year are let down by rides that fail to arrive, and advises against choosing the cheapest quote or paying upfront. That is the supplier's own framing, but the underlying advice — verify the operator, avoid full upfront payment — is reasonable for any ride hire.
• Longevity as a signal. The site says one client has booked it every year since 1994 and that it is in talks for 2025. Repeat corporate bookings over three decades are a meaningful indicator, though you should still check current references for your specific event type.

How to get a quote

The site directs enquiries to a ride quote form, and also lists a phone number: 01403270076. Note that the homepage carries a notice that the website is being updated and rebuilt, so some pages or details may be incomplete or out of date — confirm specifics such as current pricing and availability by phone or through the quote form rather than relying on the site alone.

Who should look elsewhere

Premier Rides is not the right supplier if you want:

• A public fairground where attendees pay per ride.
• An event where the ride operator pays you a pitch fee.
• A small, low-cost children's attraction without a corporate or private-party booking (the entry price for children's rides starts at £595 + VAT).

For those cases, a traditional fairground company or a local inflatable/soft-play hire firm would fit better.