premierrides.com

Premier Rides is a UK-based fairground and amusement ride hire company that has been supplying rides to corporate events and private parties since 1994. It is not a public fairground operator — it does not run pay-per-ride events on village greens or charge the public entry. If you are organising a corporate fun day, staff family day, or private party and want rides delivered and operated on site, Premier Rides is the kind of supplier you would approach. If you want a traditional fair where the public pays per ride, this company explicitly states that is not its model.

What Premier Rides actually does

The company hires out amusement and fairground rides for events, with a focus on the corporate market. According to its own site, it has supplied thousands of rides to corporate clients since 1994 and has worked with large companies including Amazon and Virgin. It also states it has worked at most venues over its 30+ years of operation and is familiar with access and ground-condition issues at those sites — a practical detail, since ride delivery depends heavily on whether a truck and equipment can physically reach the setup area.

Its stated positioning is important for anyone comparing suppliers:

• Corporate events and private parties only — not public fairs.
• No pitch-fee model — it does not attend events where the organiser expects the ride company to pay a pitch fee and then charge the public per ride.
• Direct booking — the site notes you can come to it directly for better prices, implying it also works through intermediaries.

Ride types available

Premier Rides groups its offering into three categories, which map roughly to age suitability and thrill level:

The site names dodgems as its most popular ride, followed by big wheels, waltzers, simulators, and the carousel.

What it costs

The site publishes starting prices, which is unusual for this sector and useful for early budgeting:

• Dodgems: from £2,600 + VAT for the day. The site notes that long hours, weekends, and location can push the price higher.
• Children's rides: from £595 + VAT, covering items such as Cup & Saucer and Chair O Planes.
• Mini carousel: £995, priced higher because it is an older ride assembled piece by piece — which is precisely why it can fit inside venues with tight access.

These are starting figures, not fixed quotes. Treat them as a floor for planning, and expect the final price to depend on date, duration, travel distance, and venue access.

Practical points worth knowing before you enquire

A few details from the site are worth factoring into your decision:

• Access matters more than you might think. The company highlights that some current venue managers are unaware of ground and access issues. If your venue has narrow entrances, weight restrictions, or soft ground, raise this early — the mini carousel's modular build is an example of how ride choice can be constrained by access.
• Reliability is a stated selling point. Premier Rides claims at least 30 events a year are let down by rides that fail to arrive, and advises against choosing the cheapest quote or paying upfront. That is the supplier's own framing, but the underlying advice — verify the operator, avoid full upfront payment — is reasonable for any ride hire.
• Longevity as a signal. The site says one client has booked it every year since 1994 and that it is in talks for 2025. Repeat corporate bookings over three decades are a meaningful indicator, though you should still check current references for your specific event type.

How to get a quote

The site directs enquiries to a ride quote form, and also lists a phone number: 01403270076. Note that the homepage carries a notice that the website is being updated and rebuilt, so some pages or details may be incomplete or out of date — confirm specifics such as current pricing and availability by phone or through the quote form rather than relying on the site alone.

Who should look elsewhere

Premier Rides is not the right supplier if you want:

• A public fairground where attendees pay per ride.
• An event where the ride operator pays you a pitch fee.
• A small, low-cost children's attraction without a corporate or private-party booking (the entry price for children's rides starts at £595 + VAT).

For those cases, a traditional fairground company or a local inflatable/soft-play hire firm would fit better.

Premier Rides hires out fairground and amusement rides for corporate events and private parties only. It is not a public fairground operator: the company states it does not attend events where it is expected to pay a pitch fee and charge the public for rides. If your event needs a traditional fairground that sells ride tickets to the general public, Premier Rides is not the right supplier.

Who Premier Rides Works With

According to its website, Premier Rides has supplied rides to the corporate world since 1994 and has worked for most large companies, naming Amazon and Virgin as examples. It describes over 30 years of experience working at a wide range of venues, including knowledge of access difficulties and ground conditions at some sites that current venue managers may not be aware of.

The company also says it serves private parties alongside corporate events. One client has reportedly booked it every year for their annual event since 1994, with talks ongoing for 2025.

Events It Does Not Cover

The exclusion is explicit on the site:

• No public fairgrounds. Premier Rides says you will not see it on village greens taking money.
• No pitch-fee arrangements. It does not attend events where the organiser wants the supplier to pay a pitch fee and then charge the public for rides.
• Public ticketed funfairs are directed elsewhere — the site says that requires a fairground company, not Premier Rides.

Ride Options by Audience

The site groups its hire fleet into three categories, which helps match rides to the type of event:

Dodgems are described as the most popular ride, followed by big wheels, waltzers, simulators and the carousel.

Practical Considerations for Corporate Bookers

• Indoor and tight-access venues. The mini carousel is noted as being assembled piece by piece, which allows it to go inside venues with tight access. This matters for corporate venues such as hotels or exhibition halls where a standard fairground ride would not fit.
• Pricing signals. The site lists dodgems starting at £2,600 + VAT for the day, with long hours, weekends and location affecting the price. Children's rides start at £595 + VAT, with the mini carousel at £995. These are starting figures, not fixed quotes.
• Booking directly. The site states you can come to us direct for better prices, and directs enquiries to a quote form.
• Reliability warning. Premier Rides claims that every year at least 30 events are let down by rides that fail to arrive, and advises against choosing the cheapest option or paying upfront.

Is Premier Rides Right for Your Event?

Choose Premier Rides if you are organising a corporate event, company fun day, team-building day or private party and want fairground rides delivered to your venue without a public ticketing model.

Look elsewhere if you are running a public fair, charity funfair or community event where rides are paid for individually by attendees, or if the arrangement requires the ride supplier to pay a pitch fee.

Premier Rides publishes two starting prices: Dodgems from £2,600 + VAT for the day, and children's rides from £595 + VAT. Those are entry points, not fixed quotes — the site states that long hours, weekends and location can all affect the price, so the only reliable figure is the one you get from a quote. The company hires to corporate events and private parties only, and does not attend events where it pays a pitch fee and charges the public.

Published starting prices

The site also lists family rides (big wheels, dodgems, waltzers) and adult rides (Sky Diver, Extreme and similar) as separate categories, but only the figures above carry a published starting price. Anything else needs a quote.

What actually moves the price

Three factors are named directly on the site:

• Long hours — a longer operating day costs more than a standard day.
• Weekends — weekend dates can be priced differently from weekdays.
• Location — distance and access affect the price.

There is also an access dimension worth raising early. Premier Rides states it has worked at most venues over 30+ years and knows the access and ground issues some current venue managers are not aware of. If your site has tight access, that is not just a logistics question — it can determine which rides are even possible, and the mini carousel's higher price exists precisely because it can be taken apart and moved inside venues with restricted entry.

Getting a quote

The site directs you to a ride quote page where you fill in your details. It also states you can come to the company direct for better prices, so going straight to Premier Rides rather than through an intermediary is presented as the cheaper route.

Two cautions appear alongside the pricing:

• Do not choose purely on the lowest price.
• Do not pay upfront.

The site's reasoning is that at least 30 events a year are let down by rides that fail to arrive, and it positions itself against that pattern by pointing to clients who have rebooked annually since 1994.

Who can hire, and who cannot

Premier Rides describes itself as not a public fairground company — it does not appear on village greens charging the public. It attends corporate events and private parties only, and explicitly does not attend events where the organiser expects the ride operator to pay a pitch fee and then charge the public for rides. If that is your model, you need a fairground company rather than Premier Rides.

Practical next step

Before requesting a quote, have these ready: your date, whether it falls on a weekend, your operating hours, the venue and its access constraints, and which ride categories you want. Those are the same variables the site says drive the price, so a quote request that includes them will come back more accurate than a general enquiry.

Premier Rides takes quote requests through the "Ride Quote" page on premierrides.com, where you fill in your event details, or by phone on 01403270076. The site notes it is being updated and rebuilt, but both routes are presented as working ways to reach the company. Premier Rides hires fairground and amusement rides to corporate events and private parties only — it does not attend public events where it pays a pitch fee and charges the public.

Request a Quote Online

The site directs you to a quote page and asks you to "fill in the details on the following page" to get a simple quote. The page evidence does not list the individual fields, so treat the form as a place to describe your event rather than a fixed checklist.

Information worth having ready before you start, based on what the company says affects pricing:

• Ride type — Dodgems, big wheels, waltzers, simulators, carousel, or children's rides
• Date and duration — long hours and weekends can affect the price
• Location and access — venue access and potential ground issues matter, and Premier Rides says it knows problems at some venues that current venue managers are not aware of
• Event type — corporate event or private party

Call Instead

The site displays the phone number 01403270076 under the heading "Take the Action Now and call us on 01403270076." Calling is the direct alternative if you would rather talk through ride availability, venue access, or ground conditions than fill in a form.

What It Costs

The site gives starting prices, not fixed quotes:

The stated reasons for variation: long hours, weekends, and location can all affect the price. The Mini Carousel is priced higher because it is an old ride assembled piece by piece, which means it can go inside venues with tight access. Premier Rides also says you can come to it direct for better prices.

Who It Will and Won't Work With

Premier Rides describes itself as not a public fairground company — it does not appear on village greens taking money, and it only attends corporate events. It explicitly states it does not attend events where the organiser wants the company to pay a pitch fee and charge the public; for that, the site says you need a fairground company.

Its stated track record: supplying rides since 1994, working for large companies from Amazon to Virgin, and one client booking every year since 1994, with talks ongoing for 2025.

A Caution the Site Raises Itself

Premier Rides warns that at least 30 events a year are let down by rides that fail to arrive, and advises against going for the cheapest option you find and against paying upfront. That is the company's own guidance, not an independent assessment — but it is a reasonable prompt to check arrival terms and payment schedules with any supplier before committing.

Premier Rides hires out fairground and amusement rides for corporate events and private parties, and groups its offering into three categories: adult rides, family rides and children's rides. The most popular single attraction is Dodgems, followed by big wheels, waltzers, simulators and the carousel. The company states it has supplied rides since 1994 and only attends corporate events and private parties — it does not operate as a public fairground charging admission.

The three ride categories

Adult rides

These are described as the "white knuckle" rides and are not suitable for children. Named examples include Sky Diver and Extreme.

Family rides

Rides that young children can go on with their parents. Named examples include big wheels, Dodgems and waltzers.

Children's rides

The company's own favourite selection, aimed at younger children. Named examples include Cup & Saucers, Toyset, Chair O Planes, mini carousel and swingboats.

Which rides are most requested

Practical points before you enquire

• Pricing: Dodgems start at £2,600 + VAT for the day; children's rides start at £595 + VAT. The site notes that long hours, weekends and location can affect the price, so treat these as starting figures rather than fixed quotes.
• Booking direct: The site states you can come to Premier Rides directly for better prices.
• Venue access: The company says that over 30+ years it has worked at most venues and knows the access and ground issues some current venue managers are not aware of — useful if your site has tight entrances or load-bearing limits.
• What they don't do: They do not attend events where the organiser wants them to pay a pitch fee and charge the public. That model belongs to a fairground company; Premier Rides only covers corporate events and private parties.
• Getting a quote: The site directs you to a ride quote page where you fill in your details for a simple quote, and lists a phone number (01403270076) for taking action.

A caution the site itself raises

Premier Rides warns that every year at least 30 events are let down by rides that fail to arrive, and advises against automatically choosing the cheapest supplier or paying upfront. Whatever supplier you use, that is a reasonable prompt to confirm arrival times, insurance and payment terms in writing before the event date.