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EnglishWhat Is Reditus and What Does It Do for B2B SaaS Companies?
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Reditus is an affiliate management platform built specifically for B2B SaaS. It lets a SaaS company run both an affiliate program and an in-app referral program from one place, and recruit partners from a network of 26,000+ B2B SaaS affiliates. It's aimed at teams whose customer acquisition cost (CAC) is rising and who want to turn word-of-mouth and partner audiences into a trackable revenue channel. It's best suited to companies already running an affiliate program, or ready to start one, rather than to affiliates looking to earn commissions.
The problem Reditus targets
The platform frames its pitch around three gaps that B2B SaaS teams hit with traditional growth channels:
- Rising CAC. Paid channels get more expensive per lead over time, so paying for more impressions has diminishing returns.
- Untracked word-of-mouth. Happy customers refer people informally, but without a referral system those referrals are ad-hoc and invisible.
- Generic affiliate networks don't fit. Large affiliate networks skew toward e-commerce coupon and deal sites, not the B2B partners a SaaS company actually needs.
Reditus's answer is to activate trusted partners instead of buying more impressions, on the logic that in B2B, trust beats targeting.
What it actually does
Reditus combines three functions that are often separate tools:
Affiliate management
Track partners, attribute referrals, and automate payouts. The stated goal is that even a lean team can manage hundreds of partners without adding headcount.
In-app referral program
Create a referral loop inside your own product, so existing customers can refer others and the referrals are tracked rather than informal.
Affiliate network and AI recruitment
Recruit from a network of 26,000+ B2B SaaS affiliates who already promote products in the category, instead of manually prospecting on generic platforms for weeks.
The company also offers AI-powered Affiliate Discovery as part of the recruitment side.
How the model is meant to pay off
Reditus describes the economics as paying only a percentage of revenue you've already received. That makes the cost variable and tied to results rather than a fixed upfront spend. The claimed outcomes are:
| Goal | Mechanism |
|---|---|
| Lower CAC, higher ROI | Pay a share of payment already collected |
| Scale without headcount | Automated tracking and payouts |
| New revenue stream | In-app referral loop plus external affiliate program |
| Better partners, faster | Access to a relevant B2B SaaS affiliate network |
The site poses the framing question of what it would mean if 20% of new ARR came from referrals and affiliates — that's a prompt, not a guarantee.
Who it's for
Reditus states it is best if you're already running an affiliate program, which suggests it's positioned as an upgrade or consolidation move rather than a first experiment. It also notes that if you want to earn as an affiliate rather than run a program, you should join the network instead.
The site says it's trusted by 200+ B2B SaaS teams, and mentions migration support ("Migrating from another platform? Talk to us") for teams switching tools.
Getting started
- Free trial: 14-day free trial, no credit card required, described as launching in minutes.
- Demo: A "Book a demo" option is available for teams that want a walkthrough.
- Pricing: A pricing page exists at getreditus.com/pricing; specific plan costs aren't stated in the material reviewed here, so check that page for current numbers.
If your CAC is climbing and you have customers or partners willing to refer, Reditus is worth evaluating as a way to make that channel measurable. If you're pre-product or have no existing referral activity, the "already running a program" positioning suggests it may be more platform than you need yet.