What Is Reveal? Inside the OOH Measurement and Attribution Platform

Updated

Reveal is an out-of-home (OOH) measurement and attribution platform that proves the incremental impact of OOH campaigns. It is built for three audiences — brands, agencies, and media owners — and measures results across all OOH formats, including brand lift, foot traffic, in-app actions, website activity, and sales. If you need to show that an OOH campaign caused a measurable change rather than just estimating exposure, Reveal is designed for that job.

What Reveal Measures

Reveal positions itself around causal lift — the incremental change attributable to OOH exposure — rather than raw exposure counts alone. Its performance measurement covers:

  • Brand lift — changes in awareness, consideration, and intent
  • Foot traffic — store visits attributed directly to OOH exposure
  • Sales and conversions — in-app actions, website activity, and purchase lift
  • Impressions and reach — measured across all OOH formats

The platform also supports omni-channel OOH strategies, so OOH results can be evaluated alongside other channels rather than in isolation.

How the Measurement Works

Reveal uses a test-and-control methodology to isolate the effect of OOH exposure. The platform reports results with confidence intervals, which lets you state how certain a result is rather than presenting a single number without context.

The sample metrics shown on Reveal's site illustrate the output format:

Metric Example value
Exposed users 787.7K (last 6 months)
Conversion rate lift +30.9%
Campaign lift +18% average
Confidence interval 95%
Net lift vs. benchmark 30.59% vs. 25.76%
Exposed lift +4.8 pp
Conversion rate 7.57% vs. 0.16% (exposed vs. benchmark)
Exposed vs. benchmark +7.4 pp

Results are also broken out by market (for example, top DMAs such as NYC) and by audience demographics, with age bands reported as percentages of the exposed audience.

Who It Is For

Reveal names three user groups:

  • Brands — to verify that OOH spend produced measurable business outcomes
  • Agencies — to bring statistically defensible results to clients
  • Media owners — to demonstrate campaign value to advertisers

The platform states it is trusted by leading OOH brands worldwide and has over a decade of OOH measurement experience across thousands of campaigns.

What You Can Do With It

  • Prove incremental causal lift from OOH campaigns
  • Measure impressions and reach across every OOH format
  • Attribute store visits, app actions, website activity, and purchases to OOH exposure
  • Compare exposed and control groups with reported confidence levels
  • Break results down by market and audience demographic
  • Build omni-channel strategies informed by OOH measurement

Getting Started

Reveal's site offers two entry points: Request a Meeting and Contact Us. Pricing, plan tiers, and any login requirements are not stated on the page, so treat commercial terms as something to confirm directly with Reveal rather than assuming free or open access.

If your goal is to move from estimated OOH exposure to evidence of causal impact — and you need results you can present to clients or stakeholders with statistical backing — Reveal is built for exactly that use case.