What is Roughing It In Style?
Roughing It In Style is a home furnishings and interior design company that sells handcrafted and curated furniture, decor, and cabinetry, and backs it with in-house design services. It is aimed at people who want a warm, distinctive home rather than a mass-produced look, and who are willing to work with designers or visit a showroom to get there. If you are shopping purely online for the lowest price, this is probably not the right fit — the site is built around two physical showrooms and a design partnership.
What the company actually offers
The business combines three things that are often sold separately:
- Furniture and decor retail — sofas, accent chairs, dining tables and chairs, buffets and hutches, bedroom pieces like dressers and daybeds, office desks and tables, and bar and rec room furniture.
- Interior design services — the site describes designers who "listen and bring interior dreams to life," positioning the company as a partner in the project rather than just a supplier.
- Cabinet design — under the heading "Reclaim Your Kitchen," it offers barnwood cabinet design services.
The through-line is the material and the story. Pieces are described as handcrafted, "each one carrying a story, waiting to become a part of yours," and the catalog is organized around reclaimed wood and rustic-leaning styles rather than trend-driven mass market lines.
Style directions you can shop by
The site groups its inventory by style, which is the fastest way to judge whether your taste matches:
| Style category | What it suggests |
|---|---|
| Reclaimed Wood | Pieces built from salvaged or aged timber |
| Lake Home | Furniture and decor for waterfront or vacation properties |
| Refined Rustic | Rustic forms with cleaner, more polished lines |
| Southwest | Southwestern materials and motifs |
| Industrial | Metal-and-wood, warehouse-influenced pieces |
| Lodge & Cabin | Heavier, outdoors-oriented furnishings |
Rooms covered include living room, dining room, kitchen, bedroom, office, and bar and rec room. If your home sits in one of those style camps, the catalog is likely to be relevant; if you are furnishing a minimalist or contemporary space, the match is weaker.
Where you can see it in person
There are two showrooms, and the site treats visiting them as the primary path:
Harshaw, Wisconsin (Up North)
- 5079 US 51N, Harshaw, WI 54529
- Phone: (715) 358-5559
- Email: [email protected]
- Hours: Mon–Fri 9am–5pm; Sat 10am–5pm; Sun 10am–5pm
Fort Collins, Colorado (Out West)
- 5816 South College Ave., Fort Collins, CO 80525
- Phone: (970) 282-9400
- Email: [email protected]
- Hours: Mon–Thu 10am–6pm; Fri 10am–6pm; Sat 10am–5pm; Sun 11am–5pm
Both locations list fax numbers and directions links. Hours differ between the two, so check the one you plan to visit rather than assuming they match.
How to decide if it fits your project
Work through these in order:
- Check the style categories first. If reclaimed wood, lodge, lake home, or refined rustic describes your space, keep going. If not, stop here.
- Decide whether you want design help. The company frames itself as a partner in designing a space, not a self-serve warehouse. If you want to pick a sofa and check out, that is a different kind of store.
- Pick your showroom. Wisconsin and Colorado are far apart — the practical choice is whichever is drivable for you, since the site centers on visiting in person.
- Contact before traveling. Call or email the relevant showroom to confirm they have what you are looking for and to ask about design consultations. The site does not publish a full product inventory with stock levels, so a call saves a wasted trip.
- Ask about pricing directly. A Pricing Policy page exists on the site, but no prices, payment platforms, or financing details appear in the material available here. Treat cost as something to confirm with the showroom rather than something you can estimate from the site.
The honest limitations
- No published pricing. You cannot comparison-shop from the website; the pricing policy page is the only pricing-related link, and no figures are given.
- No online ordering details. The site is oriented toward showroom visits and design consultations, so do not assume a standard e-commerce checkout.
- Two locations only. If you are not near Harshaw, WI or Fort Collins, CO, the in-person advantage disappears.
- Style-specific. The catalog is deliberately narrow. That is a strength if you share the aesthetic and a dealbreaker if you do not.
The short version: Roughing It In Style is a good match if you want handcrafted, story-driven rustic furniture and are willing to visit a showroom or work with a designer. Confirm pricing and availability by phone before you make the trip.