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Roughing It In Style differentiates itself through handcrafted furniture where each piece "carries a story," reclaimed and barnwood materials, and a style range that spans reclaimed wood, lake home, refined rustic, Southwest, industrial, and lodge/cabin aesthetics. If you want furnishings that feel warm, one-of-a-kind, and rooted in natural materials rather than mass-produced uniformity, this is the positioning to evaluate. If you need standardized, quick-ship furniture at scale, the handcrafted model may not fit.

The Craft Story: Every Piece Carries a Narrative

The company describes its approach as offering "handcrafted pieces, each one carrying a story, waiting to become a part of yours." This is the core of its identity — furniture is not presented as anonymous inventory but as objects with provenance and character that merge into your home's own story.

The brand frames this around a larger idea: "Crafting the Story of Your Home." Your living space is where "life's magic unfolds" and "memories are made," so it should "truly mirror you." The stated goal is to go "beyond being just a furniture supplier" and instead partner with you to infuse your space with warmth and a style that's "unmistakably yours."

What this means practically: Expect variation between pieces rather than identical repeats, and expect the design conversation to start with your lifestyle and vision, not a catalog number.

Materials: Reclaimed Wood and Barnwood at the Center

The most concrete material signal is the emphasis on reclaimed wood and barnwood:

• Reclaimed Wood appears as a named shop-by-style category, indicating a dedicated collection built around salvaged or repurposed timber.
• Barnwood Cabinet Design Services — under the heading "Reclaim Your Kitchen" — shows that barnwood is not just a furniture finish but a full cabinetry offering.

Natural, aged, and repurposed materials are what give these pieces their texture and individuality. Reclaimed wood typically shows grain variation, knots, and historical wear that new lumber does not, which is precisely the "uniqueness that is unmatched" the brand claims.

Style Range: Six Distinct Aesthetics

Rather than a single look, Roughing It In Style organizes its offerings across six styles:

This range matters because "rustic" is not one thing. A refined rustic dining table and a lodge-style bed share DNA but suit very different rooms. The style taxonomy lets you self-select before ever speaking to a designer.

The Design Philosophy: Warmth Through Details

The site's stated belief is that "style lives in the details" — that "turning ordinary rooms into extraordinary havens" takes only "a few thoughtful touches," and that "subtle, well-placed details" redefine a room's aesthetic.

This is a curation philosophy, not a volume philosophy. The promise is warmth, style, and uniqueness achieved through deliberate selection rather than filling a room with matching sets.

Services That Extend Beyond Furniture

Uniqueness here is not only about objects — it is about a guided process:

• Interior Design Services — "down-to-earth designers listen and bring interior dreams to life," designing spaces that "unite your lifestyle and your vision."
• Barnwood Cabinet Design Services — a dedicated kitchen cabinetry path under "Reclaim Your Kitchen."
• Design, curate, and procure — the brand positions itself as helping you "design, curate, and procure a lifestyle you only dreamed of."

So the offering is a chain: design consultation → curation of handcrafted pieces → procurement. The furniture is the output of a relationship, not a transaction.

How to Judge Whether It Fits You

It likely fits if you:

• Want rooms that reflect personal history and character rather than a showroom template
• Are drawn to reclaimed wood, barnwood, and natural aged materials
• Want one partner for furniture, decor, interior design, and kitchen cabinetry
• Value the story and provenance of a piece as much as its dimensions

It may not fit if you:

• Need identical, repeatable items across many rooms
• Want a purely modern, minimalist, or high-gloss aesthetic
• Prefer to buy entirely online without a design conversation

Seeing It in Person

Because handcrafted and reclaimed materials vary piece to piece, the site directs visitors to two showrooms:

• Harshaw, Wisconsin — 5079 US 51N, Harshaw, WI 54529 · (715) 358-5559 · [email protected]
• Fort Collins, Colorado — 5816 South College Ave., Fort Collins, CO 80525 · (970) 282-9400 · [email protected]

Both showrooms are open seven days a week with weekday, Saturday, and Sunday hours listed on the site. Visiting lets you assess grain, finish, and scale directly — the variables that photographs of reclaimed wood cannot fully convey.

For pricing terms, the site maintains a dedicated Pricing Policy page; specific prices and payment options are not detailed in the available material, so confirm those directly with the showroom.

Roughing It In Style has two showrooms: one in Fort Collins, Colorado, and one in Harshaw, Wisconsin. Both are open seven days a week, though the hours differ slightly by location and day. If you want to visit in person, call ahead or check the hours below before making the trip, since the two stores keep different schedules.

Fort Collins, Colorado Showroom

The Fort Collins showroom is the western location, listed as "Out West" on the site.

Hours:

• Monday–Thursday: 10am – 6pm
• Friday: 10am – 6pm
• Saturday: 10am – 5pm
• Sunday: 11am – 5pm

Note that Monday through Friday share the same 10am–6pm window, so weekday visits are the most flexible. Weekend hours start later and close earlier than weekdays.

Harshaw, Wisconsin Showroom

The Harshaw showroom is the northern location, listed as "Up North."

Hours:

• Monday–Friday: 9am – 5pm
• Saturday: 10am – 5pm
• Sunday: 10am – 5pm

The Wisconsin location opens an hour earlier on weekdays (9am) than Fort Collins, but closes earlier as well (5pm). Weekend hours are consistent at 10am–5pm both days.

What You Can Do at Either Showroom

Both locations are set up for in-person browsing and consultation, not just pickup. According to the site, the showrooms let you:

• Shop furniture by room — living room, dining room, kitchen, bedroom, office, and bar/rec room categories are all represented.
• Shop by style — reclaimed wood, lake home, refined rustic, Southwest, industrial, and lodge/cabin styles.
• Explore cabinet designs — the site highlights "Reclaim Your Kitchen" barnwood cabinet design services.
• Talk with designers — the interior design team is described as listening to your vision and bringing it to life, so a showroom visit can double as a design consultation.

Getting Directions and Confirming Your Visit

The site provides a "Directions" link for each showroom, which is the most reliable way to get turn-by-turn navigation to either address. Because hours can change around holidays or for other reasons, the safest approach is:

1. Pick your location (Fort Collins or Harshaw).
2. Call the phone number listed for that store to confirm current hours.
3. Use the Directions link or enter the address into your maps app.
4. If you want design help, mention that when you call so someone is available.

Quick Comparison

If you're deciding which to visit, the Fort Collins showroom gives you later weekday and Saturday evening access, while Harshaw opens earlier on weekday mornings and has a slightly longer Sunday window.

Roughing It In Style organizes its catalog two ways: by room and by style. If you already know where a piece is going, start with Shop by Room; if you know the look you want but not the exact item, start with Shop by Style. The two paths lead to the same inventory, so you can enter from either side and cross-check the other before buying. The site sells handcrafted and curated home furnishings, and it also offers interior design and barnwood cabinet design services if you want help beyond the catalog.

Shopping by Room

The room categories on the site are:

• Living Room
• Dining Room
• Kitchen
• Bedroom
• Office
• Bar & Rec Room

Each room page breaks down into specific furniture types rather than a single flat list. Examples from the site:

This structure is useful when you are furnishing one space at a time. If you are setting up a dining room, for example, you can move from tables and chairs to buffets and hutches within the same category instead of hunting across the whole site.

Shopping by Style

The style categories are:

• Reclaimed Wood
• Lake Home Furniture & Decor
• Refined Rustic Furniture
• Southwest Furniture
• Industrial Furniture
• Lodge & Cabin Furniture

Style browsing suits a different problem: you have a look in mind — say, lodge and cabin — but you are open on which room the piece belongs to. It also helps when you want a consistent feel across several rooms, since the same style label appears on furniture and decor from multiple room categories.

How to Combine Room and Style

The two filters are not mutually exclusive, and the most reliable approach is to use one to narrow and the other to confirm:

1. Pick your anchor. Choose the room if placement is fixed, or the style if the look is fixed.
2. Browse the matching category and note the specific item types that fit your space.
3. Cross-check the other axis. Before committing, look at the same piece or a similar one under the other category to confirm it matches the rest of your home.
4. Fill gaps with decor. The site notes that "style lives in the details," and decor items are grouped alongside furniture, so small pieces can tie a room together after the main furniture is chosen.

A practical example: if you are furnishing a lake home living room, start in Living Room for sofas and coffee tables, then check Lake Home Furniture & Decor to make sure the finishes and materials match the setting. If you are instead building a reclaimed-wood kitchen, start in Reclaimed Wood and then confirm the kitchen tables and chairs under Kitchen.

When to Ask for Design Help Instead

If browsing by room and style still leaves you unsure how pieces will work together, the site offers interior design services and barnwood cabinet design services. The design team is described as listening to your vision and bringing interior dreams to life, which is the better route when you are planning a whole room or a kitchen rather than buying a single item.

Seeing Items in Person

Both showrooms let you view furnishings directly:

• Harshaw, Wisconsin — 5079 US 51N, Harshaw, WI 54529. Phone (715) 358-5559. Open Mon–Fri 9am–5pm, Sat 10am–5pm, Sun 10am–5pm.
• Fort Collins, Colorado — 5816 South College Ave., Fort Collins, CO 80525. Phone (970) 282-9400. Open Mon–Thu 10am–6pm, Fri 10am–6pm, Sat 10am–5pm, Sun 11am–5pm.

Because the inventory is handcrafted and curated, availability can vary by piece. If a specific item matters to you, confirm it with the showroom before making the trip. For pricing terms, the site maintains a separate pricing policy page rather than listing prices in the category browse.

Roughing It In Style offers two main service lines beyond furniture retail: interior design services and barnwood cabinet design services (marketed as "Reclaim Your Kitchen"). Both are built around a design–curate–procure model, meaning the company positions itself as a partner across the whole process rather than just a furniture supplier. You can start by browsing the site's service pages, calling a showroom, or visiting in person in Harshaw, Wisconsin or Fort Collins, Colorado.

Interior Design Services

The site describes its designers as "down-to-earth" and says they "listen and bring interior dreams to life." The stated goal is to design spaces that "unite your lifestyle and your vision."

The broader service framing on the homepage is explicit about scope: the company says it can "help you design, curate, and procure a lifestyle you only dreamed of." That three-part wording is the clearest signal of how the service is structured:

• Design — working out the look and layout with a designer
• Curate — selecting pieces and details that fit the space
• Procure — sourcing and acquiring those items

The site also emphasizes that it goes "beyond being just a furniture supplier" and partners with clients to infuse a space with "warmth and a style that's unmistakably yours." A "Learn More About Us" link sits alongside the design services section, which is the natural next step if you want detail on the design team.

What the design service is oriented around

The catalog is organized to support a full-home approach rather than a single-room purchase. "Shop by Room" covers Living Room, Dining Room, Kitchen, Bedroom, Office, and Bar & Rec Room. "Shop by Style" covers Reclaimed Wood, Lake Home, Refined Rustic, Southwest, Industrial, and Lodge & Cabin. If your project spans multiple rooms or you want a consistent style across a home, that structure is what the design service is meant to work with.

Barnwood Cabinet Design Services

The cabinet offering appears under the heading "Reclaim Your Kitchen" with a "Barnwood Cabinet Design Services" label and a "View Cabinet Designs" link. This is a kitchen-focused service using barnwood as the signature material.

If you are weighing this against standard cabinet suppliers, the relevant distinction is material and look: barnwood cabinets are a reclaimed-wood product, which fits the same rustic, reclaimed, and lodge/cabin styles the rest of the catalog is built around. The site does not publish cabinet pricing, timelines, or measurement processes, so those specifics need to come from a showroom conversation.

How to Get Started

There is no online booking flow described on the site. The available starting points are:

Showroom contact details

Harshaw, Wisconsin (Up North)

• Address: 5079 US 51N, Harshaw, WI 54529
• Phone: (715) 358-5559
• Email: [email protected]
• Hours: Mon–Fri 9am–5pm; Sat 10am–5pm; Sun 10am–5pm

Fort Collins, Colorado (Out West)

• Address: 5816 South College Ave., Fort Collins, CO 80525
• Phone: (970) 282-9400
• Email: [email protected]
• Hours: Mon–Thu 10am–6pm; Fri 10am–6pm; Sat 10am–5pm; Sun 11am–5pm

Both locations list fax numbers and directions links on the site.

What to Confirm Before Committing

The site does not state service areas, minimum project sizes, design fees, or lead times. A "Pricing Policy" page exists at /pages/pricing-policy, but the homepage content does not summarize what it says, so read it directly if cost structure matters to your decision. When you contact a showroom, the practical questions are: whether they serve your location, whether the design service has a fee or minimum, and how cabinet projects are scoped and scheduled.

If your project is a kitchen remodel with a rustic or reclaimed aesthetic, the barnwood cabinet service is the direct fit. If you are furnishing or restyling multiple rooms and want help selecting and sourcing, the interior design service is the entry point. In both cases, the showroom is where the process actually begins.

Roughing It In Style is a home furnishings and interior design company that sells handcrafted and curated furniture, decor, and cabinetry, and backs it with in-house design services. It is aimed at people who want a warm, distinctive home rather than a mass-produced look, and who are willing to work with designers or visit a showroom to get there. If you are shopping purely online for the lowest price, this is probably not the right fit — the site is built around two physical showrooms and a design partnership.

What the company actually offers

The business combines three things that are often sold separately:

• Furniture and decor retail — sofas, accent chairs, dining tables and chairs, buffets and hutches, bedroom pieces like dressers and daybeds, office desks and tables, and bar and rec room furniture.
• Interior design services — the site describes designers who "listen and bring interior dreams to life," positioning the company as a partner in the project rather than just a supplier.
• Cabinet design — under the heading "Reclaim Your Kitchen," it offers barnwood cabinet design services.

The through-line is the material and the story. Pieces are described as handcrafted, "each one carrying a story, waiting to become a part of yours," and the catalog is organized around reclaimed wood and rustic-leaning styles rather than trend-driven mass market lines.

Style directions you can shop by

The site groups its inventory by style, which is the fastest way to judge whether your taste matches:

Rooms covered include living room, dining room, kitchen, bedroom, office, and bar and rec room. If your home sits in one of those style camps, the catalog is likely to be relevant; if you are furnishing a minimalist or contemporary space, the match is weaker.

Where you can see it in person

There are two showrooms, and the site treats visiting them as the primary path:

Harshaw, Wisconsin (Up North)

• 5079 US 51N, Harshaw, WI 54529
• Phone: (715) 358-5559
• Email: [email protected]
• Hours: Mon–Fri 9am–5pm; Sat 10am–5pm; Sun 10am–5pm

Fort Collins, Colorado (Out West)

• 5816 South College Ave., Fort Collins, CO 80525
• Phone: (970) 282-9400
• Email: [email protected]
• Hours: Mon–Thu 10am–6pm; Fri 10am–6pm; Sat 10am–5pm; Sun 11am–5pm

Both locations list fax numbers and directions links. Hours differ between the two, so check the one you plan to visit rather than assuming they match.

How to decide if it fits your project

Work through these in order:

1. Check the style categories first. If reclaimed wood, lodge, lake home, or refined rustic describes your space, keep going. If not, stop here.
2. Decide whether you want design help. The company frames itself as a partner in designing a space, not a self-serve warehouse. If you want to pick a sofa and check out, that is a different kind of store.
3. Pick your showroom. Wisconsin and Colorado are far apart — the practical choice is whichever is drivable for you, since the site centers on visiting in person.
4. Contact before traveling. Call or email the relevant showroom to confirm they have what you are looking for and to ask about design consultations. The site does not publish a full product inventory with stock levels, so a call saves a wasted trip.
5. Ask about pricing directly. A Pricing Policy page exists on the site, but no prices, payment platforms, or financing details appear in the material available here. Treat cost as something to confirm with the showroom rather than something you can estimate from the site.

The honest limitations

• No published pricing. You cannot comparison-shop from the website; the pricing policy page is the only pricing-related link, and no figures are given.
• No online ordering details. The site is oriented toward showroom visits and design consultations, so do not assume a standard e-commerce checkout.
• Two locations only. If you are not near Harshaw, WI or Fort Collins, CO, the in-person advantage disappears.
• Style-specific. The catalog is deliberately narrow. That is a strength if you share the aesthetic and a dealbreaker if you do not.

The short version: Roughing It In Style is a good match if you want handcrafted, story-driven rustic furniture and are willing to visit a showroom or work with a designer. Confirm pricing and availability by phone before you make the trip.