What Is SEOptimer?
SEOptimer is an SEO audit and AI visibility tool that checks a website's on-page SEO, rankings, and backlinks, then grades the results. It also reports on how a brand appears in AI search and LLMs, and it bundles white-label PDF reporting, lead-generation widgets, keyword research, backlink research, a site crawler, rank tracking, and an API into one toolset. It is aimed at agencies, consultants, and site owners who need to audit sites quickly and turn those audits into client-facing reports or leads. The site states it is trusted by 90,000+ users worldwide.
What SEOptimer actually does
The core function is an instant audit: you enter a website URL and get a free analysis. That audit covers on-page SEO, rankings, and backlinks, and produces a grade for the site.
Beyond the single-site audit, the platform covers:
- SEO / GEO Audit — standard SEO checks plus a GEO audit that shows how you appear in AI search and LLMs.
- White label reports — branded SEO audit PDFs you can put your own agency name on.
- Lead generation tool — an embeddable SEO audit widget for your own site, so visitors can run audits and become leads.
- Keyword research — finding keywords a site can rank for.
- Backlink research — details behind a domain's backlink profile.
- SEO crawler — scanning every page of a site in depth for problems.
- Bulk reporting — running audits across many prospects at once.
- Keyword tracking and backlink monitoring — watching rankings and backlink changes over time.
- API — building custom solutions on 100+ data points.
- Free tools — 60+ individual tools for specific SEO tasks.
There are also specialized audits for Google Business Profile and local SEO, which check visibility in local search.
Who it fits
| If you are… | SEOptimer is useful because… |
|---|---|
| An agency or freelancer | White-label PDF reports and an embeddable audit widget support client work and prospecting |
| A consultant doing outreach | Bulk reporting and the lead-gen widget let you audit many prospects at scale |
| A site owner | The free instant audit and 60+ free tools cover common SEO checks without a paid plan |
| A developer or data team | The API exposes 100+ data points for custom builds |
If you only need a one-off check of a single page, the free audit and free tools may be enough. If you need recurring client reports, rank tracking, or lead capture, the broader suite is the relevant part.
How to start
- Go to the site and enter a website URL in the audit field.
- Run the free analysis to get an instant audit covering on-page SEO, rankings, and backlinks.
- Review the grade and the flagged problems to decide what to fix first.
- If you need branded deliverables, recurring tracking, or lead capture, move to the paid side of the toolset.
The site lists a Pricing page and multiple "Start Free" checkout links, so a free trial path exists alongside paid plans. Specific prices, plan limits, and what the free trial includes are not stated in the available material — check the Pricing page for current terms before committing.
Limits to keep in mind
- The audit is a starting point, not a full diagnosis: it flags problems, but fixing them is still your work.
- GEO/AI visibility reporting reflects how the tool measures AI search and LLM presence; treat it as one signal among several.
- Free tools and the free audit are separate from paid features like white-label reports, bulk reporting, and tracking — don't assume a free audit includes them.