What Is SiteGPT and What Does It Do?

Updated

SiteGPT is an AI customer support chatbot trained on your own website content. It works like a ChatGPT built specifically for your product: you feed it your URLs, files, or raw text, embed the resulting chatbot on your site, and it answers visitor questions instantly, 24/7. It's aimed at teams that want to automate repetitive support tickets without building and maintaining a custom bot from scratch.

How it works

SiteGPT follows a three-step setup described on its homepage:

  1. Sync training data — Enter a URL for SiteGPT to scan, upload files, or paste in raw text content.
  2. Install on your site — Embed the chatbot on as many sites as you want: your marketing site, in-app, help center, or elsewhere.
  3. Learn and refine — Use real chat history to improve the bot by giving feedback, so it improves with each interaction.

The core idea is that the chatbot answers based on your training data rather than generic model knowledge. The site positions this against two alternatives: generic GPT tools that don't answer from your content, and custom-built bots that are "finicky and difficult to maintain."

Key features

Feature What it does
Personalized chatbot Trained on your content and intended to echo your brand's voice
Quick prompts Suggested questions to start conversations, e.g. FAQs or questions you wish more users asked
Weekly digest Monday email with last week's numbers, most-asked topics, and questions the bot couldn't answer
Escalate to human Users can hand off to a live agent with a button press
Language support 95+ languages
Integrations Direct integrations with common tools (specific tools not listed in the source material)

The weekly digest and the "couldn't answer" list are worth noting: they turn the chatbot into a feedback loop for finding gaps in your help content, not just a deflection tool.

Who it's for

SiteGPT targets teams that:

  • Field a high volume of repetitive support questions
  • Want 24/7/365 coverage without staffing around the clock
  • Have existing content (docs, help center, website) that can serve as training data
  • Want to free up human agents for higher-level work rather than replace them entirely

The escalation feature reflects a hybrid model: AI handles the bulk of inquiries, humans take the conversations that need a person.

Pricing and trying it

The site advertises a 7-day free trial with the ability to cancel anytime, and describes "friendly pricing as you scale." A pricing page exists at sitegpt.ai/pricing, but the source material doesn't include specific plan tiers or prices — check that page directly for current numbers.

There's also a "Book a demo" option alongside the free trial if you'd rather see it before signing up.

What to verify before committing

  • Training data quality — The bot is only as good as the content you feed it. If your docs are outdated or scattered, expect gaps.
  • Integration fit — Confirm the tools you use are among the supported integrations before relying on them.
  • Escalation workflow — Check how handoff to a live agent connects to whatever support desk you already use.
  • Cost at your scale — "Friendly pricing as you scale" is a claim, not a number; get the actual tiers for your expected volume.

If you want a quick test, the 7-day trial is the lowest-effort way to point SiteGPT at your site and see how it handles your most common support questions.