What Is Smartsupp and What Can It Do for an Online Store?

Updated

Smartsupp is a live chat, chatbot, and AI toolset for websites, aimed at turning visitors into customers. It combines real-time chat with automation: you can answer instantly around the clock, and step in personally when it matters. It fits online stores and other businesses that want to engage visitors proactively, capture leads 24/7, and automate part of customer communication — including after working hours.

Core capabilities

Smartsupp groups its offering into five areas, each with a distinct job:

Capability What it does Where it helps
Live Chat Real-time chat with customers; quick responses to boost engagement and sales Day-to-day support and sales conversations
Chatbots Automate all or part of customer interactions, including outside working hours Covering off-hours and repetitive questions
Lead Generation Capture leads 24/7, ready for the sales team to close Not losing opportunities when no one is online
AI Engage AI-driven engagement at the right moment; automated, tailored messages Higher conversion from existing traffic
Shopping Assistant (Mira AI) AI assistant that learns your business and gives instant help, product recommendations, support, and advice Product discovery and first-line support

Chat runs across multiple channels: the site widget plus Email, Messenger, and WhatsApp.

Mira AI, the shopping assistant

Mira AI is Smartsupp's own assistant, and its stated abilities are worth knowing if product discovery is your priority:

  • Recommends products and services
  • Answers up to 80% of common and technical questions
  • Has a customizable identity, tone, and brand voice
  • Supports configurable handover to a human operator
  • Trains easily and continuously through web-scraping and FAQs
  • Learns about your products directly from your product feed

The product-feed learning is the detail that matters most for a store: it means recommendations are grounded in your catalog rather than generic answers.

The chat widget

The widget itself is described as user-friendly for both agents and customers, and supports live chatting, chatbot flows, visitor engagement, lead generation, and customization.

Claimed outcomes

Smartsupp presents its results in three steps — engage, assist, convert — with figures attached:

  • Engage: notify visitors of news rather than waiting for them to reach out; up to 240 new leads every day (cited from AAA auto).
  • Assist: answer inquiries and guide customers to the right products; order value +30% for customers who used chat (cited from Dokonalá káva).
  • Convert: every fifth conversation ends with a purchase (cited from Insportline).

These are vendor-published customer examples, not independent benchmarks. Treat them as illustrations of what the tool is designed to do, and judge fit against your own traffic and query mix.

Who it is aimed at

Smartsupp targets businesses that want to turn visitors into loyal customers — the site cites 100,000+ customers and 700+ reviews. In practice, the strongest fit is a store that:

  • Gets questions that block purchases (shipping, sizing, product choice) and wants them answered fast, including at night
  • Wants to reach out to visitors proactively instead of only reacting
  • Has a product catalog that could feed an AI assistant for recommendations
  • Wants automation with a human fallback rather than a fully self-service bot

If your volume of conversations is very low, or your customers rarely need pre-purchase help, the automation layer adds less value than the live chat alone.

Getting started

Smartsupp's own path is a free account, then configuring the widget and channels:

  1. Create an account — the site offers "Create free account" as the entry point.
  2. Install the chat widget on your site so visitors can start conversations.
  3. Connect channels — Email, Messenger, and WhatsApp — so conversations arrive in one place.
  4. Set up chatbot flows for the questions and hours you want covered automatically.
  5. Configure lead generation to capture contacts when no agent is available.
  6. Train Mira AI using your FAQs, web content, and product feed, and set its tone and handover rules.
  7. Verify by testing a conversation end to end: ask a common question, check the AI answer, trigger a handover, and confirm the lead is recorded.

Common sticking points to plan for: AI answers are only as good as the FAQ and product-feed content behind them, so review that material before launch; and handover rules need testing so customers are not left waiting when the bot cannot help.

Pricing and plan limits are not covered in the available material — check the Pricing page for current terms before committing.