What Is Sports Interactive?

Updated

Sports Interactive is a British game development studio best known as the creator of the Football Manager series. According to its official site, it describes itself as "the world's leading developer of sports management simulations," and its games are published by SEGA Europe Limited. If you are trying to identify the company behind Football Manager, confirm who develops versus publishes it, or find official information about the studio, this covers what the site itself states.

What the studio does

Sports Interactive (often shortened to SI) builds management simulation games. The official description frames this as creating "immersive parallel gaming worlds that let players live and breathe their passions." The studio says it has "set the standard" since it started in 1994, and positions its games as not just emulating sport but shaping it — describing itself as "part of sports culture."

Two things are worth separating clearly:

  • Developer: Sports Interactive Limited develops the games.
  • Publisher: SEGA Europe Limited publishes them.

The site's footer states both roles explicitly, so "who makes Football Manager" and "who publishes Football Manager" have different answers.

Its best-known work

The studio's flagship franchise is Football Manager, which appears in the site's trademark list alongside the Football Manager logo. The same notice also lists Eastside Hockey Manager, indicating the studio's management-simulation output extends beyond football.

Item Detail from the official site
Studio Sports Interactive Limited
Founded 1994
Publisher SEGA Europe Limited
Flagship series Football Manager
Other listed title Eastside Hockey Manager
Registered office Building 12, Chiswick Business Park, 566 Chiswick High Road, London, W4 5AN, United Kingdom

What you can find on the site

The official site is organised around a few clear entry points, which is useful if you arrived looking for something specific:

  • About – who the studio is and what it stands for
  • Games – the studio's game catalogue
  • News – announcements and updates
  • Our People – information about the team
  • Careers – current hiring, framed on the site as "Want a spot on the SI Squad? We're hiring now."
  • Partners, Sustainability, Our Brand, Contact – corporate and brand-related information
  • Help / Forums / Support – player support routes

The site also links legal and policy pages, including EULA, Cookie Policy, Terms and Conditions, Privacy Policy, a Modern Slavery Statement, and a Candidate Application Notice.

Quick answers to common questions

Is Sports Interactive the same as Football Manager? No. Sports Interactive is the studio; Football Manager is the game series it develops.

Who owns or publishes the games? The site states the games are published by SEGA Europe Limited, while development is by Sports Interactive Limited. SEGA and the SEGA logo are registered trademarks of SEGA Corporation.

When was the studio founded? The official site says the studio started in 1994.

Where is it based? Its registered office is in Chiswick, London, United Kingdom.

Does the site say anything about price or free access? The provided site information contains no pricing details, so nothing about cost or free access should be assumed from it.

Is it hiring? Yes — the site includes a Careers section with a current hiring message, though specific open roles are not detailed in the material available here.