What is SurveyLab and what can you do with it?

Updated

SurveyLab is an online survey and questionnaire software platform for creating surveys, tests, and forms and collecting feedback. It fits teams that need one research tool across customer experience, HR, market research, and UX/digital work, and it is positioned for both large international corporations and small companies or individual professionals. If you only need a simple one-off poll, a lighter tool may be enough; SurveyLab's value shows up when you need multi-channel collection, integrations, or multi-language questionnaires.

What you can build with it

The platform covers three related formats:

  • Surveys and questionnaires — structured question sets for feedback and research.
  • Tests — question flows used to assess knowledge or responses.
  • Forms — data collection pages for input beyond classic surveys.

These are built once and then distributed. According to the site, a survey created once is automatically adjusted for any device type and size.

Who it is designed for

SurveyLab organizes its use cases around four needs:

Use case Typical purpose
Customer Experience Satisfaction and feedback surveys
Human Resources Employee feedback and internal research
Market Research Structured data collection for research
UX / Digital User and digital experience research

The site states it works for any business size and cites over 85,000 customers, with named users including BAT, Payback, and Apator Metrix describing satisfaction surveys and real-time feedback and reports.

Data collection channels

Surveys can be collected through multiple channels rather than web only:

  • PC / laptop
  • Tablet
  • Mobile
  • SMS
  • QR code

This matters if your audience is offline, on the move, or hard to reach by email link alone.

Integrations and automation

SurveyLab is built to connect with CRM and helpdesk software. The site lists integrations with Cint, Dynata, Zendesk, Slack, Salesforce, Intercom, LiveChat, Synerise, Google, and custom CRM tools.

The stated purpose is automating the research and reporting process by connecting to systems on the client side, such as CRM, eShop, and BI/DWH. In practice, that means survey data can flow into the tools you already use instead of being exported and reconciled by hand.

Multi-language questionnaires

Any language is supported, including right-to-left written languages such as Hebrew and Arabic. The system automatically detects browser language settings and displays the correct survey translation, so you do not have to manually route respondents to a language version.

Support and services

Beyond the software, SurveyLab offers dedicated customer support and, on demand, consulting services, SLA, access to an online survey sample, software development, and training. These are useful conditions to check if you need a service level agreement or custom development rather than self-serve tooling.

Trying it and checking cost

The site offers free sign-up and a 14-day trial, and points to a pricing page and a complete list of features. Pricing details and any login requirements are not specified in the available material, so confirm current plans and terms on the pricing page before committing.

When SurveyLab is a good fit

Choose it if you need:

  • One platform for surveys, tests, and forms
  • Multi-channel collection including SMS and QR codes
  • Integration with CRM, helpdesk, or BI systems
  • Multi-language surveys with automatic language detection

Look elsewhere if you only need a basic embedded poll with no reporting, integration, or multi-language requirements.