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What is SurveyLab?
SurveyLab is an online survey and questionnaire platform for building surveys, tests and forms, then collecting responses across web, mobile, SMS and QR codes. Its emphasis is on professional research workflows rather than casual polls: multi-language questionnaires, automated reporting, and integrations with CRM, helpdesk and data systems. It is aimed at customer experience, HR, market research and UX teams, as well as small companies and independent researchers.
What it does well
- Multi-channel collection: one survey can be published to PC, tablet, mobile, SMS and QR code, with the layout adjusted per device.
- Language handling: questionnaires support many languages, including right-to-left scripts such as Hebrew and Arabic, and the system can detect browser language to serve the right translation.
- Research automation: responses can flow into client-side systems such as CRM, e-commerce, BI or data warehouses, so reporting doesn't depend on manual exports.
- Service options: beyond self-service use, SurveyLab offers consulting, SLAs, sample access, custom development and training.
Where it fits — and where it may not
| If you need | SurveyLab is a reasonable fit | Consider something else |
|---|---|---|
| Structured research with reporting pipelines | Yes — integrations and automation are core | — |
| A quick one-off poll with no setup | Workable, but likely more than you need | A lightweight form builder |
| Multi-language, multi-device fieldwork | Yes — translation and device handling are built in | — |
| Deep custom development or SLA support | Yes — offered as on-demand services | — |
A practical next step: list the systems your survey data must reach — CRM, helpdesk, BI — and check those specific integrations before committing. If your responses only need to land in a spreadsheet, the automation features will go unused.
How much does SurveyLab cost?
SurveyLab does not publish a simple flat price on its homepage. Its pricing is quote-based, and the homepage points to a Pricing page and a complete list of features rather than listing tiers directly. What is visible is a 14-day free trial, so you can test the platform before committing.
What drives the cost
SurveyLab positions itself as a research platform rather than a basic form builder. Its feature set suggests pricing depends on scale and service level:
| Cost factor | Why it matters |
|---|---|
| Survey volume and users | More responses, projects or team seats typically push you into a higher plan |
| Integrations | CRM, helpdesk and BI/DWH connections (Salesforce, Zendesk, Slack, Intercom and others) are a core selling point |
| Support level | Dedicated support with SLA, consulting, training and on-demand development are offered |
| Sample access | Access to an online survey sample is mentioned as a service |
| Multi-language needs | Automatic translation handling for many languages, including right-to-left scripts |
How to get a real number
Request a quote and state your expected annual response volume, the number of survey creators, which systems you need to connect (for example Salesforce or Zendesk), and whether you need an SLA or custom development. Those four answers usually determine the tier.
If your needs are simple, compare the quote against self-serve tools such as SurveyMonkey or Typeform, which publish entry-level prices. If you need CRM automation, multilingual questionnaires and enterprise support, SurveyLab's quote-based model is more likely to fit — but confirm the total cost, including any integration or consulting fees, before signing.
How does SurveyLab integrate with CRM and helpdesk tools like Salesforce or Zendesk?
SurveyLab positions its CRM and helpdesk integrations as a way to automate the research and reporting process rather than just collect responses. The platform states it integrates with Salesforce, Zendesk, Intercom, LiveChat, Slack, Cint, Dynata, Synerise, Google, and custom CRM tools. The practical idea is that survey activity and customer data flow between systems, so feedback can be triggered by events in a CRM or support ticket and results can be pushed back into the tools teams already use.
What the integration is for
- Triggering surveys from customer activity. A CRM or helpdesk record can be the starting point for a satisfaction or follow-up survey, instead of manually exporting contact lists.
- Closing the loop with support teams. Connecting a helpdesk tool like Zendesk or Intercom means feedback can be associated with the ticket or conversation it relates to.
- Reporting and automation. SurveyLab describes integration with client-side systems such as CRM, eShop, and BI/DWH as a way to automate research and reporting, so teams spend less time moving data by hand.
- Custom development. Alongside named integrations, SurveyLab mentions on-demand development, which matters if your stack is not covered by an off-the-shelf connector.
How to judge whether it fits
The integration list is broad, but the depth of each connection is what determines usefulness. A lightweight connector that passes contact data is very different from one that writes survey results back into a Salesforce record or a Zendesk ticket. If your workflow depends on that two-way exchange, ask SurveyLab directly which direction data flows for your specific tools, what fields are supported, and whether setup is self-service or requires development work.
As a next step, pick one concrete workflow — for example, a post-support satisfaction survey in Zendesk — and ask SurveyLab to walk through exactly how a ticket triggers the survey and where the response lands. That single scenario will tell you more than the full integration list. For teams already standardized on a major CRM, it is also worth comparing options such as Salesforce or Zendesk native survey capabilities against a dedicated tool, since native features are simpler but usually less flexible for multi-channel or multi-language research.
Can SurveyLab handle multi-language questionnaires for global research?
Yes. SurveyLab supports multi-language questionnaires, and the page explicitly mentions left-to-right scripts such as Hebrew and Arabic. It also says the system can detect a respondent's browser language and show the matching translation automatically, which matters when you are fielding the same study across several countries without manually routing each respondent.
What this means in practice
For a global research project, the useful pattern is usually:
- Write the master questionnaire once, then add translations for each target market.
- Let browser-language detection pick the default version, with a manual language switch as a fallback for bilingual respondents or shared devices.
- Keep the question structure and answer scales identical across languages so you can compare results by market rather than treating each translation as a separate study.
- Test the Arabic and Hebrew versions specifically, since right-to-left layout can break grid questions, slider scales and progress indicators if they are not checked on a real device.
Where it fits
The page positions SurveyLab as suitable for customer experience, HR, market research and UX/digital work, and for organisations from large international corporations down to small teams and independent researchers. The multi-language feature is most valuable in the market research and customer experience scenarios, where you are collecting comparable feedback from respondents in different countries.
Trade-offs to weigh
Automatic browser-language detection is convenient, but it is not a substitute for a deliberate translation workflow. Machine-translated or inconsistently localised questionnaires can shift how respondents interpret a scale, so budget for professional translation and a back-translation check on any high-stakes study. Also confirm how your chosen plan handles the number of languages and responses before you commit, since multi-language fielding multiplies both respondent volume and reporting complexity.
Next step
Before signing up, build a short pilot survey with two or three language versions, including one right-to-left language, and run it on both desktop and mobile. That single test will tell you whether the translation display and layout behave the way your global study needs.
What types of surveys can I create with SurveyLab for customer experience or market research?
SurveyLab supports customer experience (CX) and market research work through its survey, questionnaire, test and form builder. Based on the site's own framing, the platform is positioned as a research tool for four broad needs: Customer Experience, Human Resources, Market Research, and UX/Digital.
Customer experience surveys
For CX, the practical uses are satisfaction and feedback studies: post-purchase surveys, customer satisfaction tracking, and ongoing feedback collection. The site cites a customer who describes satisfaction surveys as convenient and notes real-time feedback and reports, which points to recurring CX measurement rather than one-off polls. If your goal is to monitor satisfaction over time and route results into a CRM or helpdesk, this is the relevant use case.
Market research surveys
For market research, SurveyLab supports questionnaires distributed across multiple channels — PC/laptop, tablet, mobile, SMS and QR code — and multi-language questionnaires, including right-to-left languages such as Hebrew and Arabic. The system can detect browser language settings and serve the matching translation. That combination suits studies that need broad reach or respondents in more than one language.
Operational features that shape what you can build
- Multi-device delivery: create a survey once; the platform adjusts it to different screen sizes.
- Channel flexibility: web, SMS and QR codes widen who you can reach.
- Automation and integrations: connections with CRM, eShop, BI/DWH, and tools such as Zendesk, Slack, Salesforce, Intercom, LiveChat, Google and custom CRMs let you trigger surveys from customer interactions and push results into existing systems.
- Support and services: dedicated support, consulting, SLA, sample access, development and training are offered on demand.
Choosing between the two
If your focus is measuring existing customers' satisfaction and closing the loop through support or sales systems, the CX route with CRM/helpdesk integration fits best. If you need to reach a defined audience across languages and devices for a study, the market research route with multi-channel and multi-language support is the better match.
A useful next step is to open the pricing page and the complete feature list to confirm which integrations, channels and language options are included at your intended tier before committing.
How does SurveyLab support mobile survey data collection across devices and channels?
SurveyLab addresses mobile data collection on two fronts: it adapts the questionnaire to the respondent's device, and it accepts responses through channels beyond a standard web link.
Device and channel support
Per the site, a survey is created once and the platform "takes care of adjusting it for any device type and size." Supported data collection channels include PC/laptop, tablet, mobile, SMS and QR code. That mix matters because different audiences reach surveys differently: a QR code works well for on-site or packaging inserts, SMS suits short satisfaction pings, and a responsive web link covers email and messaging invitations.
Language handling on mobile
SurveyLab states it supports any language, including right-to-left scripts such as Hebrew and Arabic, and automatically detects browser language settings to display the proper translation. On mobile this reduces friction, since respondents are less likely to hunt for a language switcher on a small screen.
Practical scenario
A retail or service team could print a QR code on a receipt, let customers complete a short satisfaction survey on their phone, and send an SMS follow-up to those who opt in. Because the same survey serves all channels, results land in one dataset rather than separate spreadsheets.
Trade-offs and decision criteria
- Channel breadth is useful, but SMS and QR collection usually means shorter questionnaires; design mobile-first and keep questions few.
- Automatic language detection depends on browser settings, so include a visible language option as a fallback.
- Integration matters if you want responses tied to customer records: SurveyLab lists integrations with Cint, Dynata, Zendesk, Slack, Salesforce, Intercom, LiveChat, Synerise, Google and custom CRM tools.
If mobile fieldwork is central to your research, test one real survey on a mid-range Android phone and an iPhone before committing, and confirm whether SMS and QR responses count toward your plan's response limits.
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