What Is the Difference Between Aviator and Aviator Insights?

Updated

Aviator is Maxamation's revenue management software with auto-optimization, built to manage and optimize flights and grow revenue. Aviator Insights is a business intelligence tool for revenue management. In short: Aviator is where revenue decisions are executed and automated; Aviator Insights is where revenue data is analyzed and turned into insight. They sit at different points in the revenue management workflow and can be used together.

Aviator: the revenue management engine

Aviator is the core product. Maxamation describes it as "revenue management software with auto-optimization" and positions it as the tool that delivers "more revenue from every flight."

Key capabilities named on the site:

  • Automated optimization — routine actions are executed automatically, so analysts can focus on high-priority or underperforming flights.
  • Manage flights to the system range — the software supports managing flights across the full booking horizon.
  • Competitive fare data — incorporates competitor pricing into the revenue picture.
  • Willingness-to-pay modelling and price-demand optimization — the analytical methods behind pricing decisions.
  • Scale — designed for high-speed, large-volume data and reported to reliably support airlines with over 25 million passengers annually.

Operationally, Aviator is 100% cloud-based: users work from any internet-connected device, open multiple tabs in the browser, and view and manage flights across several screens at once. Maxamation says 60+ airlines use Aviator, and the site cites a revenue boost of between 4% and 20%.

Aviator Insights: the business intelligence layer

Aviator Insights is described as a "business intelligence tool for revenue management." Its role is analytical rather than operational: it is where revenue management data is surfaced and examined, supporting the decisions that Aviator then executes. The site does not publish a detailed feature list for Insights, so treat its scope as BI for revenue management rather than a second optimization engine.

Side-by-side comparison

Dimension Aviator Aviator Insights
Product category Revenue management software Business intelligence tool
Primary job Optimize and manage flight revenue Analyze revenue management data
Automation Auto-optimization of routine actions Not described as an optimization engine
Core methods Competitive fare data, willingness-to-pay modelling, price-demand optimization Data analysis and reporting for RM
Typical user focus Revenue analysts executing and monitoring flights Teams needing visibility into RM performance
Deployment 100% cloud-based Not specified on the site

How to choose

  • Choose Aviator if your team needs to actively manage and optimize flights — automating routine actions, applying fare and demand modelling, and scaling across a large network.
  • Choose Aviator Insights if the gap is visibility: you need business intelligence on revenue management performance to inform decisions.
  • Use both if you want the full loop — insight to guide decisions, Aviator to execute them. Maxamation presents them as complementary products within one portfolio, alongside its RM Flight Management service, where senior analysts run revenue management execution for airlines that want it handled externally.

One caveat: the site does not publish pricing, licensing terms, or a detailed Insights feature set. Confirm scope and commercial terms directly with Maxamation, and use the "Request a demo" route the site offers to see both products against your own route network.