What Kinds of Retailers and Businesses Does Welcome to the Islands Serve?

Updated

Welcome to the Islands (welcometotheislands.com) is a wholesale supplier of Hawaiian gifts and souvenirs, not a consumer storefront. It serves retailers and resort businesses that want to stock island-themed merchandise, with roughly 3,000 customers across Hawaiʻi, the U.S. mainland, and Asia. If you run a gift shop, souvenir store, or resort retail operation and want a supplier that handles design through delivery, it fits that need. If you are an individual shopper looking to buy a single item, this site is not set up for you.

Who the customers are

The company describes its customer base as spanning three regions: Hawaiʻi, the continental U.S., and Asia. Within that base, the page specifically calls out two retail contexts:

  • Gift and souvenir shops — stores that need shelves filled with locally designed Hawaiian products.
  • Resorts — the company cites "long-standing partnerships with top retailers and resorts" and positions itself as a resort retail supplier.

The scale signals are worth noting: 3,000+ customers and 4,000+ SKUs. That suggests the supplier is built for businesses that stock a range of products rather than a single niche item.

What the supplier actually does for a retailer

The offer is described as turnkey. Rather than selling loose goods and leaving the rest to you, the company says it handles:

Stage What is covered
Design Product development in Hawaiʻi
Sourcing Supplier and material sourcing
Packaging Product packaging
Displays Shelf-ready displays
Logistics Distribution and delivery

The stated purpose is to free store teams to focus on customers. For a small shop without a dedicated buyer or merchandiser, that breadth is the main reason to consider this supplier. For a retailer that already has its own design and sourcing operation, the value is more about ready-made assortment than service.

Product categories you would be stocking

The page lists the assortment as gifts, souvenirs, apparel, bath & body, and décor. That range matters for fit: a resort gift shop or a general souvenir store can build a full shelf set from one supplier, while a narrowly focused boutique may find only part of the catalog relevant.

Where the business is set up

The company operates as The Madden Corporation, doing business as Welcome to the Islands, and states it has been developing products in Hawaiʻi since 1984. It lists offices in Waipahu, Mililani, and Hong Kong on the main page, and its story section adds corporate offices in Honolulu, Los Angeles, Hong Kong, and Anchorage. The "global reach, local roots" framing is the company's own description: island-born design backed by international offices and distribution.

How to judge whether it fits your store

Use these conditions as a quick check:

  • Good fit: you sell Hawaiian gifts, souvenirs, apparel, or resort merchandise and want one supplier for design, packaging, displays, and logistics.
  • Good fit: you are a resort or gift shop in Hawaiʻi, the mainland U.S., or Asia and want an assortment already proven at retail.
  • Likely poor fit: you need a single custom item or small consumer purchase — the site is oriented toward wholesale partnerships.
  • Needs a direct conversation: custom and corporate products. The page has a section for this but does not publish terms, minimums, or pricing, so those details have to come from the company.

The site's stated next step for interested businesses is an inquiry through its "Inquire Now" or partnership prompt. Pricing, order minimums, and account requirements are not published on the page, so treat them as unknown until you ask.