What Link Analytics Does Cuttly Provide?

Updated

Cuttly tracks clicks, traffic, and link performance in real time, and reports click-through rate for your short links. The analytics apply to individual links and to campaigns, so you can compare performance and adjust based on measured data. This is available as part of the platform's link management features; the site presents analytics as a core capability rather than an add-on.

What Cuttly measures

Based on the platform's own description, Cuttly's analytics cover:

  • Clicks — the number of times a short link is followed. The dashboard shows a total clicks figure per account (the example on the site reads "Total clicks 2 593 703").
  • Traffic — where the clicks come from.
  • Link performance — how each link is doing over time.
  • Click-through rate — the rate at which people who see a link click it.
  • Per-link click counts — each URL in the list carries its own click number (the example entry shows "clicks 259").

Cuttly describes this as tracking "in real time," so figures update as clicks happen rather than only in a daily batch.

Where the numbers appear

The account view lists all URLs with their click counts, tags, and creation dates. From that list you can search by link or by tag, which is how you isolate a single link or a group of links for comparison. The site also frames analytics as the basis for "link optimization" — you look at what performed, then change the link or campaign accordingly.

Analytics across link types

Cuttly's analytics are not limited to plain short links. The platform bundles several link products, and the same measurement layer sits across them:

Link type What it is Analytics relevance
Short links Long URL converted to a short redirect Clicks, traffic, CTR per link
Branded short links Short link using your own domain/alias Same click tracking, plus brand recognition
QR codes Scannable code pointing to your link Scans feed into the same link performance data
Link in Bio A single page holding multiple links Aggregated clicks across the page's links
Campaigns Grouped links for a marketing push Performance comparison across the campaign
Surveys Interactive link-based forms Responses tied to the link that delivered them

Because QR codes, Link in Bio pages, and campaigns all resolve to links, their activity shows up in the same analytics rather than in separate tools.

How to use it

  1. Create a short link by pasting a long URL into the shortener. The result is a cutt.ly/... link plus a QR code option.
  2. Optionally add a tag when creating the link, so you can group and search related links later.
  3. Open your account's URL list to see each link's click count.
  4. Search by link or tag to narrow to the set you want to evaluate.
  5. Compare click-through rate and click volume across links or campaigns, then change the underperforming ones.

The expected result is a per-link and per-campaign view of what is actually being clicked, which you use to decide what to keep, rewrite, or promote differently.

What to check before relying on it

  • Plan limits. The site links to a Pro pricing page, which implies feature tiers. Which analytics features sit behind a paid plan is not specified in the available material, so confirm on the pricing page before assuming a given metric is included.
  • Account required. Tracking clicks requires the link to be created and managed in your account; the site prompts you to sign up to manage links.
  • Real-time vs. historical. "Real time" is stated; the retention window for historical data is not described here.
  • Attribution depth. The material confirms clicks, traffic, CTR, and performance, but does not detail referrer breakdowns, geography, or device-level reporting. If you need that granularity, verify it directly.

For a quick read on whether a link or campaign is working, Cuttly's click and CTR tracking covers the basics. For deeper attribution reporting, check the current feature set on the site before committing.