What Makes Roughing It In Style's Handcrafted Furniture and Decor Unique?

Roughing It In Style differentiates itself through handcrafted furniture where each piece "carries a story," reclaimed and barnwood materials, and a style range that spans reclaimed wood, lake home, refined rustic, Southwest, industrial, and lodge/cabin aesthetics. If you want furnishings that feel warm, one-of-a-kind, and rooted in natural materials rather than mass-produced uniformity, this is the positioning to evaluate. If you need standardized, quick-ship furniture at scale, the handcrafted model may not fit.

The Craft Story: Every Piece Carries a Narrative

The company describes its approach as offering "handcrafted pieces, each one carrying a story, waiting to become a part of yours." This is the core of its identity — furniture is not presented as anonymous inventory but as objects with provenance and character that merge into your home's own story.

The brand frames this around a larger idea: "Crafting the Story of Your Home." Your living space is where "life's magic unfolds" and "memories are made," so it should "truly mirror you." The stated goal is to go "beyond being just a furniture supplier" and instead partner with you to infuse your space with warmth and a style that's "unmistakably yours."

What this means practically: Expect variation between pieces rather than identical repeats, and expect the design conversation to start with your lifestyle and vision, not a catalog number.

Materials: Reclaimed Wood and Barnwood at the Center

The most concrete material signal is the emphasis on reclaimed wood and barnwood:

• Reclaimed Wood appears as a named shop-by-style category, indicating a dedicated collection built around salvaged or repurposed timber.
• Barnwood Cabinet Design Services — under the heading "Reclaim Your Kitchen" — shows that barnwood is not just a furniture finish but a full cabinetry offering.

Natural, aged, and repurposed materials are what give these pieces their texture and individuality. Reclaimed wood typically shows grain variation, knots, and historical wear that new lumber does not, which is precisely the "uniqueness that is unmatched" the brand claims.

Style Range: Six Distinct Aesthetics

Rather than a single look, Roughing It In Style organizes its offerings across six styles:

This range matters because "rustic" is not one thing. A refined rustic dining table and a lodge-style bed share DNA but suit very different rooms. The style taxonomy lets you self-select before ever speaking to a designer.

The Design Philosophy: Warmth Through Details

The site's stated belief is that "style lives in the details" — that "turning ordinary rooms into extraordinary havens" takes only "a few thoughtful touches," and that "subtle, well-placed details" redefine a room's aesthetic.

This is a curation philosophy, not a volume philosophy. The promise is warmth, style, and uniqueness achieved through deliberate selection rather than filling a room with matching sets.

Services That Extend Beyond Furniture

Uniqueness here is not only about objects — it is about a guided process:

• Interior Design Services — "down-to-earth designers listen and bring interior dreams to life," designing spaces that "unite your lifestyle and your vision."
• Barnwood Cabinet Design Services — a dedicated kitchen cabinetry path under "Reclaim Your Kitchen."
• Design, curate, and procure — the brand positions itself as helping you "design, curate, and procure a lifestyle you only dreamed of."

So the offering is a chain: design consultation → curation of handcrafted pieces → procurement. The furniture is the output of a relationship, not a transaction.

How to Judge Whether It Fits You

It likely fits if you:

• Want rooms that reflect personal history and character rather than a showroom template
• Are drawn to reclaimed wood, barnwood, and natural aged materials
• Want one partner for furniture, decor, interior design, and kitchen cabinetry
• Value the story and provenance of a piece as much as its dimensions

It may not fit if you:

• Need identical, repeatable items across many rooms
• Want a purely modern, minimalist, or high-gloss aesthetic
• Prefer to buy entirely online without a design conversation

Seeing It in Person

Because handcrafted and reclaimed materials vary piece to piece, the site directs visitors to two showrooms:

• Harshaw, Wisconsin — 5079 US 51N, Harshaw, WI 54529 · (715) 358-5559 · [email protected]
• Fort Collins, Colorado — 5816 South College Ave., Fort Collins, CO 80525 · (970) 282-9400 · [email protected]

Both showrooms are open seven days a week with weekday, Saturday, and Sunday hours listed on the site. Visiting lets you assess grain, finish, and scale directly — the variables that photographs of reclaimed wood cannot fully convey.

For pricing terms, the site maintains a dedicated Pricing Policy page; specific prices and payment options are not detailed in the available material, so confirm those directly with the showroom.