What Results Have Advertisers Achieved with Broadsign?

Advertisers using Broadsign have reported measurable outcomes across brand awareness, physical visitation, and purchase consideration. The three campaigns detailed on Broadsign's site show results ranging from a 49.8% lift in physical visits to a +263% lift in consideration, using programmatic DOOH inventory in high-traffic environments. These are advertiser-reported results from specific campaigns, not guaranteed benchmarks — your outcome depends on market, creative, budget, and targeting.

San Diego Tourism: 49.8% lift in visitation

Objective: Build brand awareness and drive travel to San Diego among young professionals in major high-density metropolitan hubs.

Strategy: Activated high-impact inventory in high-density markets through Place Exchange to deliver mass reach and street-level visibility.

Results:

• 38 million target impressions
• 49.8% net lift in physical visits to San Diego within 120 days

The takeaway: programmatic DOOH can be tied to a physical-world outcome (actual visits), not just impressions. The 120-day window matters — this was a sustained flight, not a single burst.

Crumbl: social buzz from real-world visibility

Objective: Reach a wide audience and generate high-impact social buzz.

Strategy: Programmatically activated digital OOH inventory on large-format spectaculars in major metropolitan hubs, then recycled the real-world visibility into Crumbl's social media ecosystem by capturing live photo and video assets.

Results: Amplified campaign visibility across social platforms and generated high-impact digital engagement.

The takeaway: the creative loop matters. Crumbl treated the DOOH placement as content production — the sign itself became social media material. If your goal is buzz rather than direct response, plan the capture-and-repost workflow before launch.

Silbö Telecom: +263% lift in consideration

Objective: Amplify a national football team sponsorship, boost brand awareness, and drive consideration.

Strategy: Transit ads (per the campaign title).

Results: +263% lift in consideration.

The takeaway: transit inventory can work as sponsorship amplification. The lift here is in consideration — an upper-funnel metric — which fits the sponsorship context rather than a direct sales goal.

What these campaigns have in common

All three leaned on high-traffic pedestrian or commuter environments and programmatic activation. None of the reported results are tied to a stated budget or flight length except San Diego Tourism's 120-day window.

How to read these numbers

• They are campaign-specific. A 49.8% visitation lift in one tourism campaign does not predict your lift. Market saturation, seasonality, and creative quality all move the result.
• Metrics differ by goal. Visits, social buzz, and consideration are not comparable to each other. Match the metric to your objective before choosing inventory.
• Programmatic access is the common thread. Two of three campaigns explicitly used programmatic buying; the third used transit ads. If you want this kind of targeting and measurement, programmatic DOOH is the relevant capability.

Where to verify and go deeper

• Broadsign's plans page (broadsign.com/plans) covers commercial options — pricing is not published on the pages reviewed here, so treat plan details as requiring direct contact.
• The inventory catalog on Broadsign's site lets you browse placements across billboards, transit hubs, airports, and retail if you want to see what inventory types underlie these results.
• The media kit download is offered for buyers wanting the programmatic network overview.

If your goal is a physical-world outcome like store visits or tourism, the San Diego Tourism case is the closest reference. If your goal is social amplification, study the Crumbl approach. If you are amplifying a sponsorship, the Silbö Telecom transit case is the relevant model.