What systems does SurveyLab integrate with for CRM and helpdesk workflows?

Updated

SurveyLab integrates with Cint, Dynata, Zendesk, Slack, Salesforce, Intercom, LiveChat, Synerise, and Google, and it also supports custom CRM tools. The purpose of these connections is to automate research and reporting processes by linking surveys to systems already running on the client side, such as a CRM, eShop, or BI/DWH. If your workflow depends on pushing survey data into a helpdesk or pulling customer context out of a CRM, these are the named integrations to check first.

Named integrations

System Category Typical workflow role
Salesforce CRM Customer records and account context
Zendesk Helpdesk Support tickets and service follow-up
Intercom Customer messaging / helpdesk In-product and support conversations
LiveChat Live chat / support Real-time customer contact
Slack Team communication Internal alerts and notifications
Google Productivity / analytics ecosystem Data and reporting workflows
Cint Survey sample / audience Sourcing respondents
Dynata Survey sample / audience Sourcing respondents
Synerise Marketing / customer data platform Customer behavior and campaign data
Custom CRM tools CRM Bespoke or in-house systems

Cint and Dynata sit on the sample and audience side rather than the CRM/helpdesk side, so treat them as a separate integration category when planning a research pipeline.

What integration actually enables

The stated benefit is research and reporting process automation. In practice, that means survey activity can be tied to systems on the client site — CRM, eShop, BI/DWH — so that collecting feedback and producing reports does not require manual export and re-entry between tools.

A concrete example: a support team using Zendesk wants a satisfaction survey triggered after a ticket closes, with the response written back against the customer record. That is the kind of flow the Zendesk and CRM integrations are aimed at. The same logic applies to pulling purchase or behavior data from an eShop or BI/DWH into a research report.

How to decide whether this fits you

  • You already run one of the named systems. Start with the matching integration rather than building something custom.
  • You run an in-house or niche CRM. SurveyLab states support for custom CRM tools, so this is the path to explore — but confirm scope and effort directly, since "custom" implies development work.
  • You need respondent sourcing. Cint and Dynata are the relevant connections; they are not CRM or helpdesk tools.
  • You need internal notifications. Slack is the named option for routing survey events to a team channel.

Practical notes

SurveyLab also advertises on-demand development and consulting services, which is relevant if your integration needs fall outside the named list. Pricing details for integrations are not specified in the available material, so verify cost and setup requirements with SurveyLab before committing. A 14-day trial and free sign-up are offered, which is the practical way to test whether a specific integration behaves as your workflow needs.