What to Consider When Choosing a Device Media SEO or Marketing Package

Updated

Start by deciding whether you need a single service (SEO or PPC) or a full outsourced marketing function, then check that Device Media's discovery-led process and long-term SEO stance fit your budget horizon. Device Media presents itself as a full-service Edmonton digital marketing agency and explicitly frames SEO as "a long term commitment" and a "long term strategy," so its packages suit businesses prepared to invest over months rather than buy a one-off fix. Its site also invites prospects to "compare our packages and choose the best for your budget," but does not publish prices, so you will need a consultation to get actual figures.

Match the package to the service you actually need

Device Media lists distinct service lines, and choosing well starts with knowing which one addresses your problem:

Service What Device Media says it does Choose it when
SEO "Proven, successful methodology that leverage research and content," framed as competitive and long-term You want organic rankings and can commit to an ongoing program
PPC Campaign managers test and optimize campaigns, working "in conjunction with your website" to get "more clicks and more business for less" You want faster traffic and are willing to fund ongoing ad spend
Website design and development Positions a website as "a business plan, a roadmap for your customer" Your site is the bottleneck for conversions or rankings
Content marketing, newsletters, inbound and lead generation Content, funnels, and lead nurturing as part of online marketing strategy You have traffic but weak lead flow
Mobile application development Listed as a service line on the site You need an app, not marketing

If your goal is purely rankings, an SEO package is the direct fit. If you need leads quickly while SEO builds, PPC is the complementary option — the site itself describes PPC as working alongside your website.

Weigh budget against the long-term commitment

The site's own language is the clearest selection criterion: SEO is "a long term commitment" and "long term strategies are key." That means:

  • Budget for duration, not just the first invoice. A short trial of an SEO package is unlikely to match how the agency describes its method.
  • Ask what the package includes at each stage — research, content, and reporting are all named as parts of the SEO methodology, so confirm which are bundled.
  • Separate service fees from ad spend. For PPC, the site discusses campaign management and results but publishes no pricing, so clarify whether media spend is included or billed separately.
  • Use the package comparison the site points to. Device Media tells visitors to compare packages against their budget; request that comparison explicitly during the consultation rather than assuming a published rate card exists.

Check how results will be measured

Device Media's positioning is ROI-oriented — its site description states a focus on strategies "that provide ROI" — and it publishes case studies, including one titled "Fast Track to Cash Flow" for Armour Insurance. Before signing:

  1. Ask which metrics the package reports on (rankings, traffic, leads, cost per lead) and how often.
  2. Ask how the case studies map to your industry and business size.
  3. Confirm what "measurable value" looks like for your engagement in the first 90 days, given the long-term SEO framing.

Use the discovery process to test fit

The site describes a discovery process meant to "help you to plan your way forward," and its stated approach is to create strategy, build the platform, spread the message, and nurture leads. Treat the consultation as an evaluation on both sides:

  • Bring your goals, current site performance, and budget range.
  • Ask for a written plan showing which services are recommended and why.
  • Confirm whether the engagement is full-service outsourcing (the site pitches outsourcing to "a dedicated team that produces results") or modular.
  • Walk away with clear next steps and success criteria before committing.

If you want a fast, paid-traffic-led start, ask specifically about PPC; if you want compounding organic growth and accept a multi-month horizon, ask for the SEO package comparison. Either way, the published site gives you the service scope and the long-term expectation — the numbers and reporting cadence come from the consultation.