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EnglishWhat types of out-of-home inventory can be accessed through Broadsign?
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Broadsign provides access to digital out-of-home (DOOH) inventory across billboards, transit hubs, international airports, retail, malls, urban panels, and grocery locations. Buyers and agencies can find these placements through Broadsign's inventory catalog and activate them programmatically, while media owners use the same platform to sell and manage their screens. The inventory is positioned as the world's largest programmatic DOOH network, spanning more than 2.8 million signs in 107 countries.
Inventory categories available through Broadsign
Based on Broadsign's own listing, the catalog covers these environment types:
| Inventory type | Where it appears |
|---|---|
| Billboards | Large-format roadside and spectacular displays |
| Transit hubs | Commuter and pedestrian zones |
| International airports | High-dwell traveler environments |
| Retail | Shopping and point-of-sale locations |
| Malls | Indoor and campus-based screens |
| Urban panels | Street-level city displays |
| Grocery | Supermarket and food-retail venues |
The catalog is the entry point for finding specific placements. Broadsign describes it as a way to locate inventory "across billboards, transit hubs, international airports, and retail to capture attention in the most high-traffic environments."
How buyers access the inventory
For agencies and brands, Broadsign supports creating and executing contextual and targeted pDOOH campaigns. The intended workflow is:
- Browse the inventory catalog to find placements by environment type.
- Select placements in high-traffic locations that match your audience.
- Activate programmatically through Broadsign's DOOH network.
Broadsign states that buyers can "reach audiences at scale through the world's largest DOOH network" and transact programmatically rather than through one-off direct buys.
Scale figures to weigh
Broadsign publishes these platform-wide numbers:
- +2.8M signs connected
- 107 countries covered
- +48B ads served per month
- +193B impressions per month
These describe the network as a whole, not a guarantee of available inventory in any single market. Actual placement availability depends on which media owners in your target geography run on the platform.
What results look like in practice
Broadsign highlights campaigns launched through its network:
- San Diego Tourism activated high-impact inventory in high-density markets via Place Exchange, delivering 38 million target impressions and a 49.8% net lift in physical visits to San Diego within 120 days.
- Crumbl programmatically activated large-format spectaculars in major metropolitan hubs to generate social buzz, recycling real-world visibility into its social channels.
- Silbö Telecom used transit ads to amplify a national football sponsorship, driving a +263% lift in consideration.
These are company-reported outcomes from specific campaigns; they illustrate the types of placements available (high-density urban, large-format spectacular, transit) rather than expected results for any new campaign.
Choosing between inventory types
- Mass reach and street-level visibility → billboards and urban panels in high-density markets.
- Captive, longer-dwell audiences → transit hubs and international airports.
- Purchase-adjacent contexts → retail and grocery.
- Foot-traffic-heavy destinations → malls.
If your goal is broad awareness, large-format urban and billboard inventory fits. If you need proximity to a buying moment, retail and grocery placements are the relevant categories. For planning specifics and pricing, Broadsign directs visitors to its plans page.