Which Fashion and Beauty Brands Does Good On You Rate?

Good On You rates fashion, beauty, and retail brands—thousands of them—and publishes a sustainability score for each. The range runs from fast fashion and high-street names to luxury houses and cosmetics labels, so you can look up a brand you already shop with rather than only niche sustainable labels. Each rating is shown out of five and broken down across three areas: Planet, People, and Animals.

What the coverage looks like

The site's own examples show how broad the range is. The same rating scale is applied to a $5 fast-fashion item and a designer handbag:

Two things stand out. First, price and prestige don't predict the score: Louis Vuitton sits at 2/5 while Outland Denim reaches 5/5. Second, the beauty category is rated on the same scale as fashion, so you can compare a cosmetics brand with a clothing brand directly.

How to check whether a brand you use is covered

1. Go to goodonyou.eco and use the brand search or rating lookup.
2. Enter the brand name. If it's rated, you'll see its overall score, the Planet/People/Animals breakdown, and the label (Great, Good, It's A Start, Not Good Enough, or We Avoid).
3. If the brand isn't there, it hasn't been rated yet—absence isn't a negative score, just missing data.

The expected result is a single page per brand with the score and the evidence behind it. A common snag: brands with near-identical names (store labels, sub-brands, regional names) can return the wrong entry, so check the category and logo match what you're buying.

What "thousands of ratings" means in practice

The site describes its library as thousands of brand ratings across fashion, beauty, and retail, alongside articles and expertise. In practice that means:

• Mainstream names are included, not just dedicated sustainable brands—H&M, Zara, Nike, and Adidas all have ratings.
• Luxury is covered—Gucci, Loewe, and Louis Vuitton appear.
• Beauty is a full category—Lush, Aesop, MAC Cosmetics, The Ordinary, and e.l.f. are all rated.
• Smaller and specialist labels appear too—Outland Denim and Pangaia are examples.

If your goal is to decide between two brands you already buy from, the rating page gives you a like-for-like comparison on the same three criteria. If your goal is to find new brands, the ratings work as a filter, but coverage depends on what has been assessed—so treat an unrated brand as unknown, not as approved.