Which SEO Service From Saijo George Fits My Situation?

Saijo George offers five distinct service lines, and the right one depends on what's actually broken. If search engines can't crawl or index your site, you need Technical SEO. If you sell products and want visibility on Google Shopping, you need Ecommerce SEO. If nearby customers can't find you in the map pack, you need Local SEO. If your rankings dropped after a Google update, you need Algorithm Update Recovery. If you want your business cited by AI tools like ChatGPT and Perplexity, you need AI SEO (GEO). Most businesses start with one, but the underlying problem usually determines the order.

Quick comparison by problem

Technical SEO: start here if nothing else works

Technical SEO is described as the foundation for a website's visibility — without it, even the best content can go unseen. It ensures search engines can crawl, index, and rank your site efficiently.

Choose this if: your pages exist but don't appear in search results, you've recently migrated or redesigned your site, or you suspect crawl/indexation problems are capping everything else.

Why it comes first: the other services assume search engines can already access your site. Fixing content or local signals on top of a technical problem wastes effort.

Ecommerce SEO: for product visibility beyond your own site

In e-commerce, visibility extends past your website. Optimising for platforms like Google Shopping unlocks exposure where high-intent buyers are already searching.

Choose this if: you run an online store and want your products surfaced to people actively shopping, not just people browsing your category.

Note the distinction: this is separate from general technical work. A store can be technically sound and still invisible on Shopping.

Local SEO: for businesses serving a geographic area

Local SEO is about showing up when nearby customers search. The Google Business Profile is described as the front door — if it isn't optimised, you miss map pack visibility, reviews, and walk-in traffic.

Choose this if: your customers come from a specific area and you're not appearing in local map results.

The key asset: your Google Business Profile, not your website, drives most of the local outcome.

Algorithm Update Recovery: for sudden ranking drops

If rankings dropped, the approach is to diagnose rather than guess. Google's updates can expose weak spots in content, backlinks, or user experience. Recovery means digging into the data and fixing what matters.

Choose this if: you had rankings, then lost them around a known update.

Why it's separate: this is diagnostic work, not a standard optimisation retainer. The fix depends entirely on what the update exposed.

AI SEO (GEO): for visibility in AI-generated answers

Search is shifting from "ten blue links" to "one confident answer." AI SEO positions you to be that answer, shifting focus from keywords to conversations across both traditional and AI search.

Choose this if: your audience uses ChatGPT, Perplexity, or similar tools to research your category, and you want to be the source those tools cite.

How it differs: success is measured by being cited in generated answers, not by ranking position.

How to decide

1. Check the symptom first. No rankings at all → Technical. Lost rankings after an update → Recovery. Not in maps → Local. Not in Shopping → Ecommerce. Not in AI answers → AI SEO.
2. Fix foundations before layers. Technical issues undermine every other service.
3. Consider timing. Recovery is reactive to a specific event; the others are ongoing.

Before you book

Saijo George offers a $99 AUD Express SEO Audit Video — a personalised 10-minute video audit covering what's holding your site back and the exact next steps. If you're unsure which service applies, this is the lowest-commitment way to find out before scheduling a discovery call.

The site also notes that side projects serve as an SEO testing ground, where strategies are experimented with and refined before being applied to client work.