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What is Saijo George?
Saijo George is a Melbourne-based SEO consultant who also positions himself as a GEO (generative engine optimisation) specialist. His site presents him as an individual practitioner offering custom search-discovery services for Australian businesses, with a focus on technical SEO, e-commerce SEO, local SEO, Google algorithm update recovery, and AI SEO.
What he actually offers
The service list is narrower and more diagnostic than a general digital agency's:
- Technical SEO — making sure search engines can crawl, index and rank a site efficiently; framed as the foundation that lets content be seen at all.
- E-commerce SEO — including optimisation for surfaces like Google Shopping, where high-intent buyers already search.
- Local SEO — map pack visibility, Google Business Profile optimisation, reviews and walk-in traffic.
- Google algorithm update recovery — diagnosing ranking drops and fixing content, backlink or UX weaknesses rather than guessing.
- AI SEO / GEO — aiming to be the cited answer in AI tools such as ChatGPT and Perplexity, shifting from keywords to conversations.
- Express SEO Audit Video — a personalised 10-minute video audit with next steps, listed at $99 AUD.
Who it suits
The strongest fit is an Australian small or mid-sized business with an existing site that has stalled or dropped: a retailer losing visibility, a local service business invisible in the map pack, or a content site hit by an algorithm update. The video audit is a low-commitment way to test the diagnosis before committing to ongoing work. Businesses wanting a large agency team, content production at scale or web development would be looking at a different kind of provider.
How he differs from a typical agency
Two things stand out. First, the AI-search angle is treated as a core service rather than a bolt-on, which matters if you care about being quoted inside AI answers and not just ranked in blue links. Second, the site explicitly describes side projects as an SEO testing ground — experimenting with tactics before applying them to client work. That's a reasonable signal of hands-on practice, though it's his own framing rather than independent proof; ask in a discovery call which experiments have translated into client results.
Next step
Before booking, decide which problem you actually have: crawl/index issues, lost rankings after an update, weak local presence, or poor visibility in AI answers. Bring a recent ranking or traffic dip and a list of your money pages to the call, and ask for a concrete before-and-after example in that same category. For comparison against larger Australian agencies, look at IPROSPECT or Search Engine Room.
How do I book a discovery call or SEO consultation with Saijo George?
Booking starts with the discovery call link on Saijo George's site: the "Book a Discovery Session" button on the SEO Consultant Melbourne page, at Saijo George. There is no published phone number, email address or calendar embed in the page evidence, so the booking button is the route to use. Expect a short introductory conversation about your site, your market and the problem you want solved, rather than a full audit on the call.
What to have ready before you book
- Your website address and the main pages or product categories that matter commercially.
- The specific trigger: a rankings drop after a Google update, weak local map visibility, an e-commerce visibility gap, or interest in being cited by AI assistants.
- Evidence you already have: Search Console screenshots, analytics trends, a list of competitors outranking you.
- Your constraints: budget range, internal resource for implementing fixes, and timeline.
- Clear goal wording, e.g. "recover lost non-brand traffic" or "show up in the Melbourne map pack for these five terms."
Choosing the right starting point
| If your situation is... | Ask about |
|---|---|
| Traffic fell after a known Google update | Google Algorithm Update Recovery: diagnosis of content, backlinks and UX weak spots |
| Site has crawl, index or site-structure problems | Technical SEO: crawlability, indexing and ranking foundations |
| Online store with product pages or feeds | Ecommerce SEO, including visibility beyond your own site such as Google Shopping |
| Service business relying on nearby customers | Local SEO, with the Google Business Profile as the front door |
| You want visibility in AI answers as well as classic results | AI SEO, framed around conversations rather than keywords |
| You want a quick external read before committing | The Express SEO Audit Video, a 10-minute personalised video audit priced at $99 AUD on the page |
A practical next step
If you are unsure which service fits, book the discovery session and describe symptoms rather than solutions: "organic revenue is down 30% since March" or "we rank for our brand but nothing else." That gives a consultant the freedom to tell you whether the problem is technical, content-led, local or AI-visibility related — and whether an audit, a recovery project or a retainer is the sensible first move. If you would rather test the working relationship cheaply first, the $99 AUD video audit is the lower-commitment entry point and gives you concrete next steps you can act on yourself.
What does the $99 express SEO audit video include and how is it delivered?
The $99 express SEO audit is a personalised 10-minute video review of your website. According to the service description on Saijo George, it covers what is holding your site back and the exact next steps to fix it. Delivery is by video rather than a live call or written report, so you watch the audit on your own schedule and can pause, rewind or share it with a developer or content colleague.
What you get
- A recorded walkthrough of your site's issues, capped at roughly 10 minutes.
- A diagnosis of the main obstacles, plus a prioritised set of fixes.
- A format you can replay or forward, useful when more than one person needs to act on it.
What it is not
It is not a full technical audit, a strategy engagement or a recovery programme. Ten minutes limits how deep the review can go, so treat it as a triage of the biggest problems rather than an exhaustive crawl of every template, redirect and structured data type. For sites with complex e-commerce catalogues or a recent ranking drop, the broader services listed on the same page — technical SEO, e-commerce SEO, local SEO, algorithm update recovery and AI SEO — are the more appropriate starting points.
Who it suits
- A small business owner who wants a second opinion before committing to a larger engagement.
- A marketing manager who needs a quick, shareable diagnosis to justify budget internally.
- A site owner who suspects an obvious problem — thin content, poor indexing, an unoptimised Google Business Profile — and wants it confirmed.
How to decide
If your question is "what should we fix first?", the video is a low-cost way to get that answer. If your question is "why did our traffic halve after an update?", book a discovery session instead, because diagnosis at that scale needs data access and a longer conversation. As a next step, note down your site's three most important landing pages and the specific symptom you are seeing, then use the audit request to ask about those pages directly — a focused brief produces a far more useful ten minutes.
How can I recover my Google rankings after an algorithm update?
Recovering rankings after a Google algorithm update starts with diagnosis, not guesswork: identify what the update actually rewarded or penalized across your site, then fix the specific weaknesses it exposed in content, backlinks or user experience. The page frames recovery this way — dropped rankings should be diagnosed rather than guessed at, and the fix is targeted rather than a site-wide rewrite. Saijo George
A practical recovery sequence
- Confirm the drop is update-related. Compare ranking and traffic data against the dates Google confirmed an update. A drop that starts on the same day across many pages usually points to a broad quality signal; a drop on a few URLs often points to something more specific.
- Segment the losses. Split affected pages by type — money pages, blog posts, category pages — and by query intent. This tells you whether you lost informational visibility, commercial visibility, or both.
- Look for the exposed weakness. Updates tend to surface existing problems: thin or duplicated content, unearned or irrelevant backlinks, slow and unstable pages, intrusive interstitials, or content that no longer matches what searchers want.
- Fix the foundation first. Make sure search engines can crawl, index and rank your pages efficiently before rewriting content. Technical problems can hide good content from search entirely, so they are worth clearing before any content work. Saijo George
- Improve or consolidate, don't just delete. Pages that lost rankings can often be merged, rewritten with first-hand detail, or given a clearer purpose. Removing them without a plan usually just moves the problem.
- Reassess backlinks honestly. Disavow only clear spam, and prioritise earning links that a real reader would find useful. Recovery is rarely a link-removal exercise alone.
- Watch a full cycle before judging. Give changes time to be recrawled and re-evaluated; short-term volatility during rollout is normal.
Where the trade-offs sit
| Situation | Sensible focus | Main trade-off |
|---|---|---|
| Broad, site-wide traffic loss | Content quality and site-wide trust signals | Slow to show results; needs patience |
| A handful of key pages lost | Page-level intent match and on-page quality | Risk of over-optimising a single page |
| Rankings fine, clicks down | Titles, snippets and SERP presentation | Gains can be short-lived if competitors adjust |
| Local or map pack losses | Google Business Profile, reviews, proximity signals | Limited reach beyond the local area |
| Visibility in AI answers | Clear, quotable, well-structured content | Harder to measure than classic rankings |
A concrete scenario
A Melbourne e-commerce store loses half its organic traffic after a core update. Category pages still rank, but individual product pages have disappeared. The useful first move is not a rewrite of every product description — it is checking whether those pages are indexable, whether they duplicate supplier copy, and whether they answer the questions buyers actually type. Fixing those three things addresses the likely cause; rewriting everything else wastes months.
Next step
Pick your ten most valuable lost URLs and write one sentence for each explaining why a searcher should prefer it over the current top result. Where you cannot write that sentence convincingly, that page is the priority — not the whole site.
For a structured view of the specific services, including technical audits, e-commerce optimisation, local SEO, algorithm recovery and AI search visibility, see Saijo George.
What is GEO and how does it help my business get cited by AI tools like ChatGPT and Perplexity?
GEO—generative engine optimization—is the practice of making your content easy for AI answer engines such as ChatGPT and Perplexity to find, understand, trust and quote. Traditional SEO aims for a ranking position on a results page; GEO aims to be the source an AI system selects when it composes a single answer. The two overlap heavily: AI tools still rely on crawlable pages, clear structure and credible signals, so GEO is less a replacement for SEO than an extension of it.
Saijo George frames this shift directly, describing search as moving from "ten blue links" to "one confident answer" and positioning his AI SEO service around being that answer. He also describes GEO as part of his Melbourne consulting offer, alongside technical SEO and algorithm recovery.
What makes content citable
AI systems tend to pull from passages they can extract cleanly and attribute confidently. In practice that means:
- Direct answers near the top. State the conclusion in the first sentence or two of a section, then support it.
- Clear question-shaped headings. A heading like "How much does X cost?" maps neatly onto a user prompt.
- Specific, verifiable facts. Numbers, dates, named entities and defined terms are easier to quote than vague claims.
- Consistent entity signals. Your business name, location, services and author details should match across your site and external profiles.
- Crawlable, non-JavaScript-dependent pages. If an AI crawler cannot read it, it cannot cite it.
How this helps a business
Consider a Melbourne accounting firm whose site ranks reasonably well but never appears in AI answers about "best tax agent for small business in Melbourne." A GEO pass would rewrite service pages as direct answers, add structured data for location and services, publish author credentials, and ensure the Google Business Profile matches the site. The payoff is appearing inside the answer itself, where a buyer may never scroll to a link.
The trade-off is measurement. AI citations are harder to track than rankings, and traffic from them can arrive without a referrer. Treat GEO as a visibility and brand-authority play with a long horizon, not a channel with clean attribution.
Where to start
Audit the five to ten questions your best customers actually ask, then check whether your site answers each one in a single extractable passage. If it does not, that gap is your first GEO project—and it usually improves conventional SEO at the same time.
For related perspectives, see Moz and Search Engine Land.
Which SEO service should I choose for an e-commerce store versus a local business?
For an e-commerce store, prioritise Ecommerce SEO and Technical SEO; for a local business, prioritise Local SEO, with Technical SEO as the shared foundation.
The split in practice
| Need | E-commerce store | Local business |
|---|---|---|
| Main goal | Rank product and category pages, capture high-intent buyers | Appear in map results when nearby customers search |
| Core work | Product/category optimisation, shopping platform visibility | Google Business Profile, reviews, map pack presence |
| Technical priority | Crawlability and indexation across large page sets | Site speed, mobile experience, location page structure |
| Supporting service | AI SEO, to be the cited answer in AI search | AI SEO, if customers research before choosing |
The page lists both Ecommerce SEO and Local SEO as distinct services, alongside Technical SEO, Algorithm Update Recovery and AI SEO. Its framing is useful: Ecommerce SEO is described as reaching beyond your own site to platforms like Google Shopping, where high-intent buyers already search, while Local SEO centres on your Google Business Profile as the "front door" for map pack visibility, reviews and walk-in traffic.
How to decide
Ask where your revenue actually starts. A store selling shippable goods nationwide has no meaningful radius, so local visibility does little; its constraint is usually indexation and product-page competitiveness. A clinic, café, tradesperson or showroom depends on proximity, so profile accuracy, reviews and location pages matter more than a large catalogue.
Many businesses need both eventually, but not at once. Start with the service matching your primary revenue channel, then add the other.
A concrete first step
For a store, run a technical audit before content work — if search engines cannot crawl and index your category and product pages, content improvements will not show up. For a local business, claim and complete your Google Business Profile first, since that is the fastest route to map visibility.
If you are unsure which applies, the site offers a paid Express SEO Audit Video — a personalised 10-minute video audit at $99 AUD — which suits a business wanting a diagnosis before committing to a full engagement. Saijo George positions himself as a Melbourne-based SEO and GEO expert, so this is most relevant to Australian businesses, though the service categories apply generally. For comparison, established general references include Google Search Central for technical guidance and Moz for broader SEO education.
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