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EnglishWho Administers Likewize Device Protection Claims in Canada and the US?
Updated
Likewize Device Protection splits the roles of insurer, licensed agency, and claims administrator by region. In Quebec, Manitoba, and Saskatchewan, coverage is provided by Zurich Insurance Company Ltd (Canadian Branch) or AIG Insurance Company of Canada, and claims are administered by Likewize Device Protection, Ltd. For US policyholders, Likewize Agency, LLC is the licensed agency and Likewize Device Protection, LLC is the claims administrator. In California, the agency operates as Likewize Agency, LLC d/b/a Likewize Insurance Agency, LLC (NPN#13519215).
Canada: Who backs the coverage and who handles the claim
| Role | Entity |
|---|---|
| Coverage provider (Quebec, Manitoba, Saskatchewan) | Zurich Insurance Company Ltd (Canadian Branch) or AIG Insurance Company of Canada |
| Claims administrator | Likewize Device Protection, Ltd |
The insurer is the party standing behind the policy; Likewize administers the claim. If your policy was purchased in one of these three provinces, the underwriting entity named on your policy documents should match Zurich or AIG, while claim handling runs through Likewize Device Protection, Ltd.
United States: Agency versus administrator
| Role | Entity |
|---|---|
| Licensed agency | Likewize Agency, LLC |
| Licensed agency (California) | Likewize Agency, LLC d/b/a Likewize Insurance Agency, LLC (NPN#13519215) |
| Claims administrator | Likewize Device Protection, LLC |
The agency is the licensed entity that sells or services the protection product; the administrator processes claims. Both are Likewize entities, but they are distinct legal roles, so a US policyholder dealing with a claim is interacting with Likewize Device Protection, LLC as administrator.
Why the distinction matters when you file
The site's claim entry point asks you to select your carrier before starting a claim or service request. That step routes you to the program tied to your provider, which in turn determines which entity's terms apply. Practical implications:
- Check your policy documents first. The named insurer (Zurich, AIG, or another provider) and administrator tell you which terms govern your coverage.
- Use the carrier selector, not a generic form. The list includes a wide range of carriers and programs — for example Boost Mobile, Rogers, Fido, Freedom Mobile, SaskTel, Videotron, and retailer or bank programs such as Target, HSBC, Barclays Tech Packs, and Santander Smart Protection. If your provider isn't listed, the site directs you to look for a provider elsewhere rather than filing through the wrong program.
- Quebec, Manitoba, and Saskatchewan policyholders should expect Zurich or AIG as the coverage provider, with Likewize Device Protection, Ltd administering the claim.
- US policyholders deal with Likewize Agency, LLC as the licensed agency and Likewize Device Protection, LLC as claims administrator; California residents will see the d/b/a name and NPN on agency materials.
What the site does not specify
The page does not publish pricing, deductibles, or turnaround times, and it does not state that filing a claim is free or requires no login. Treat those details as coming from your specific policy and the claim flow after you select your carrier, not from the landing page.
If your goal is simply to start a claim, the sequence is: open the claims page, select your carrier from the provider list, and follow the program-specific steps. If your goal is to confirm who is responsible for your coverage, match the entity names above against your policy documents.