Who Is Robyn Holland? Finding Her Journalist, PR and Copywriting Website

Robyn Holland is a Gold Coast freelance journalist, PR specialist and copywriter with more than 30 years of experience. Her official site is robynholland.com.au, and it is the place to confirm her background, review her copywriting, editing and PR services, see sample work and testimonials, and find a way to get in touch. Use the site if you are evaluating her for a writing, editing or PR engagement, or if you simply want to verify who she is before relying on her name.

What the site covers

The site is organised around a small set of sections that answer the usual questions a prospective client has:

The site's own framing is that "clear communication begins and ends with good writing" — useful context for what she is selling, but not a substitute for checking the portfolio against your own brief.

Her background, in brief

The About section sets out a career that moves between journalism, media relations, marketing and government communication:

• Education: a BA in English literature from Macquarie University, Sydney.
• Print journalism: began at The Sydney Morning Herald, covering general news, police rounds, arts and lifestyle, and editing the Column 8 and Today's People columns.
• Media relations: moved to the Queensland Police Service in 1991.
• Freelance and books: magazine freelancing through the late 1990s; a year-long caravan trip around Australia in 1999 led to the book Australians – the people and their stories, published by Simon and Schuster in December 2000.
• Agency work: almost a decade as a senior journalist at a boutique communication and marketing agency, with Tourism New England North West as a key client.
• Local government: from 2009 at City of Gold Coast, in corporate communication — communication and marketing plans, media liaison, issues management, social media and content for corporate publications and digital channels.
• Current PR role: since 2021, senior account manager at Pure Public Relations, with clients including industry associations, not-for-profits and SMEs.

The common thread she identifies is writing itself — the same skill applied across news, PR and marketing.

How to use the site to make a decision

1. Start with About me to check that the career mix matches what you need — for example, government or issues-management experience versus consumer travel writing.
2. Read the services section and note which of copywriting, editing or PR you actually need; the site presents them as distinct offerings.
3. Open My work and Travel Stories and compare the samples to your own format — a media release, a feature, a web page or a travel piece.
4. Read the testimonials, including Sally Bor's comment that Robyn "communicates clearly with multiple audiences" and that her "engaging personality is a bonus when pitching or presenting." Treat this as a signal about working style, not proof of fit for your project.
5. Use the contact route to describe your brief, audience, deadline and any approval process, and ask for relevant samples and a scope.

What to verify before committing

The site does not publish rates, availability or a service-level agreement, so confirm these directly. Ask specifically about turnaround, revision rounds, who owns the final copy, and whether PR work includes media pitching or only written materials. If your project involves regulated claims — health, finance, legal — check that the writer has handled that category before.

Common sticking points

• Confusing the name with other people. "Robyn Holland" is not a unique name; confirm you are on robynholland.com.au and that the career details match the About section above.
• Assuming the site is a booking system. It is a portfolio and profile site; enquiries go through the contact route rather than an online checkout.
• Reading testimonials as a rate card. They speak to communication style and delivery, not price or timeline.
• Skipping the portfolio. The strongest evidence of fit is whether the samples resemble the work you need done.

If you want a quick answer: Robyn Holland is a Gold Coast-based journalist, PR specialist and copywriter with three decades across newspapers, police media relations, magazine freelancing, agency journalism, local government communication and current agency PR work — and robynholland.com.au is her official site for background, services, samples and contact.