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EnglishWhy Hire April Thompson as a Marketing or Communications Consultant?
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April Thompson is worth considering as a marketing or communications consultant if you need someone who combines strategic training with hands-on execution. According to her site, she holds an MBA and a master's in international development, has served as a marketing director, and works with clients ranging from social enterprises to international nonprofits to develop and execute marketing and strategic communications plans. That combination fits organizations that want both big-picture strategy and someone who can carry the work through.
What she brings to a consulting engagement
Strategy grounded in formal training
Her MBA and international development master's are the credentials behind the strategic side of her work. For clients, this matters most when you need a plan that connects communications to organizational goals rather than a set of disconnected tactics.
Real management experience
She has worked as a marketing director, not only as an outside advisor. That means she has been responsible for marketing decisions inside an organization, which is often useful when a client needs someone who understands internal constraints, budgets, and how plans actually get approved and executed.
Sector range: social enterprises to international nonprofits
Her consulting clients span from social enterprises to international nonprofits. If your organization sits in or near that space, her familiarity with mission-driven work is a direct advantage. If you are a conventional for-profit with no social or international dimension, that fit is less obvious and worth weighing.
What kind of work she does
Based on her own description, her consulting work centers on helping clients:
- Develop marketing plans
- Develop strategic communications plans
- Execute those plans
Alongside consulting, she has more than 20 years of experience as a freelance writer and editor covering food, travel, sustainability, spirituality, and other subjects for dozens of publications. That background is relevant if your project involves content, editorial work, or storytelling as part of the communications plan.
When she is a good fit — and when she may not be
| Your situation | Fit |
|---|---|
| Social enterprise or international nonprofit needing a marketing or communications plan | Strong — this is her stated client base |
| Organization that needs both strategy and execution support | Strong — her work covers developing and executing plans |
| Project that includes writing, editing, or editorial content | Strong — 20+ years as a freelance writer and editor |
| You need a purely for-profit, industry-specific specialist outside her covered subjects | Uncertain — nothing in her profile indicates that focus |
| You need pricing or availability confirmed before deciding | Not covered here — request a quote directly |
How to move forward
Her site directs prospective clients to contact her for a project quote. Before reaching out, it helps to have a short brief ready: what you need (plan development, execution, or both), your organization type, and your timeline. That gives her enough to respond with a quote and lets you judge the fit on specifics rather than generalities.
If your organization is a social enterprise or international nonprofit, or you need marketing and communications work that includes an editorial component, she is a reasonable candidate to shortlist. If your needs fall outside those areas, compare her against specialists in your sector before committing.