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What is April Writes?
April Writes is the personal website of April Thompson, a freelance writer, editor and marketing/communications consultant with more than 20 years of experience. Her work covers food, travel, sustainability and spirituality, and she also takes on consulting projects for clients such as social enterprises and international nonprofits, helping them with marketing and strategic communications.
What you'll find there
- A short professional bio and background, including an MBA and a master's in international development
- Coverage areas: food, travel, sustainability, spirituality and related subjects
- Consulting services in marketing and strategic communications
- A contact route for requesting a project quote
Who it's for
Editors looking for a freelance writer, and organizations seeking communications help. If you need a writer who can handle food or travel features, this is a straightforward fit; if you need strategic marketing support, the consulting side is the relevant part.
Next step
If you're evaluating her for a project, start with the bio to confirm subject fit, then use the contact option to ask for a quote and samples relevant to your topic.
What topics does April Thompson cover as a freelance writer?
April Thompson covers food, travel, sustainability and spirituality, along with other subjects, according to her site April Writes. The tagline “Wild Writes, Wild Eats” points to the food and travel side as a particular emphasis, while the page evidence frames those subjects as part of a wider freelance writing practice spanning dozens of publications over more than 20 years.
What that range means in practice
- Food and travel suit outlets that want experiential, place-based reporting rather than straight service journalism.
- Sustainability fits environmental, social enterprise and mission-driven publications.
- Spirituality fits faith, wellness and lifestyle sections where tone and nuance matter.
- Other subjects means she is not boxed into one beat, so a general-interest or custom assignment may still be a fit.
Her page also presents her as an editor and marketing/communications consultant with an MBA and a master’s in international development, working with clients from social enterprises to international nonprofits. That background is worth weighing if you need someone who can move between editorial writing and strategic communications.
Next step
If you are deciding whether to pitch her or hire her, ask for clips in the specific subject area closest to your project, then check whether the voice matches your audience. For a food or travel assignment, start with the “Wild Eats” side of her work; for a nonprofit or sustainability campaign, lead with her consulting and international development background.
How can I hire April Thompson for a marketing or communications consulting project?
Contact April Thompson through the contact option on April Writes, where the site invites you to reach out for a project quote. That is the direct route for both writing and marketing/communications consulting inquiries.
What to include in your first message
- A one-paragraph description of your organization and the project.
- The type of help you need: marketing strategy, communications planning, content writing, or a mix.
- Your timeline and any hard deadlines.
- Your budget range or the constraint you are working within.
- Who the audience is and what success looks like.
What she appears to take on
Based on her own description, her work spans freelance writing and editing (food, travel, sustainability, spirituality) and marketing/communications consulting for clients from social enterprises to international nonprofits. She notes an MBA and a master's in international development, which is a useful signal if your project sits at the intersection of mission-driven work and communications strategy.
A practical decision note
If you need a single freelance writer for articles, the fit is straightforward. If you need someone to build and execute a communications plan across channels, say so explicitly in your first note, since consulting and writing are different scopes and often different budgets. Being specific up front saves a round of back-and-forth.
What types of clients does April Thompson work with for consulting?
April Thompson's consulting work is aimed mainly at mission-driven organizations rather than large commercial brands or individual consumers. According to her site, her consulting clients range from social enterprises to international nonprofits, and the work centers on marketing and strategic communications plans.
That mix suggests two related audiences:
- Social enterprises — businesses that pair a commercial model with a social or environmental mission, and often need help clarifying their message or reaching funders, customers and partners.
- International nonprofits — organizations that may need support with communications strategy, donor or stakeholder messaging, or executing a plan across multiple markets and audiences.
Her background is relevant to why this combination makes sense: the site notes an MBA and a master's in international development alongside more than 20 years of freelance writing, plus experience as a marketing director. That blend of business and development training is a reasonable fit for clients who must balance revenue, mission and donor expectations at the same time.
If you are deciding whether to reach out, ask yourself two questions. First, is your organization trying to sharpen strategy and messaging rather than just produce one-off content? Second, do you have someone internally who can carry a plan forward after the engagement ends? If both answers are yes, a project quote is the natural next step — the site invites exactly that via its contact option.
For broader context on comparable communications consultants, see Idealist for nonprofit-sector resources and TechSoup for capacity-building guidance aimed at mission-driven organizations.
What qualifications does April Thompson have for marketing and communications consulting?
April Thompson's consulting credentials combine formal business and international-development education with long freelance writing and editing experience. According to the site's own description, she holds an MBA and a master's in international development, and has worked as a marketing director — a combination that covers both strategy and execution. She also describes more than 20 years as a freelance writer, with bylines across food, travel, sustainability and spirituality topics, plus editing and marketing/communications consulting.
That mix matters most for organizations that need both clear thinking and clean copy. A social enterprise, for example, might hire her to turn a program strategy into a communications plan, then draft the donor-facing stories and web copy to carry it out — one person handling message architecture and the writing.
Her stated client range runs from social enterprises to international nonprofits, which suggests familiarity with mission-driven audiences, funder expectations and limited budgets. If your project is purely technical — say, paid-media buying or marketing automation setup — ask specifically about that experience, since the site emphasizes strategic communications and content work rather than channel mechanics.
Next step: request a project quote and ask for two or three relevant samples, ideally from a nonprofit or social-enterprise engagement similar to yours.
How do I get a project quote from April Thompson?
The page gives one direct route: use the contact option on April Writes and ask her for a project quote. She states that she works as a freelance writer, editor and marketing/communications consultant, so the quote request should describe the work you need rather than a general inquiry.
What to include in your message
- The type of project: writing, editing, or marketing and communications consulting
- Your subject area, since her background covers food, travel, sustainability and spirituality
- The deliverable and approximate length or scope
- Your audience and where the work will appear
- Your deadline and budget range, if you have one
- Links to comparable work you like
A quick decision criterion
If your project is a single article or a light edit, a short email with the brief and deadline is enough. If it involves a communications plan, a campaign, or ongoing content, say so up front; that kind of work is closer to her consulting practice and usually needs a scoping conversation before a quote.
Next step
Send the brief through the contact option on the site, then follow up once if you do not hear back within about a week. If you are comparing writers, ask two or three for quotes using the same brief so the scope is comparable.
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