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Practical guides

Where to Start on Blackstone.com to Understand the Firm and Its Investor Offerings

Start with the site's top-level navigation: Blackstone positions itself as "the world's largest alternative asset manager," serving both institutiona…

Does Blackstone Serve Individual Investors as Well as Institutions?

Yes. Blackstone describes itself as serving both institutional and individual investors. Its own site states that it builds businesses "serving insti…

What Is Alternative Asset Management, and How Does Blackstone Fit In?

Alternative asset management is the business of investing client money in assets outside traditional public stocks and bonds—such as private equity, …

What Blackstone Is and What It Does

Blackstone (blackstone.com) is an alternative asset manager—a firm that invests in assets outside traditional public stocks and bonds—and describes i…