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How to Use Ahrefs for Your First SEO Audit: A Step-by-Step Tutorial

If you're new to Ahrefs and want to run your first SEO audit, the fastest path is: open Site Explorer, enter your target URL, review the Overview for a health snapshot, then dig into Organic Keywords, Top Pages, and Site Audit to find specific problems. From there, build a short prioritized to-do list instead of trying to fix everything at once.

This tutorial walks through that workflow using a realistic starting scenario, explains what the numbers mean, and shows how to turn findings into actions.

Before You Start: Pick a Narrow Scope

A common beginner mistake is auditing an entire large website on day one. The reports become overwhelming, and you can't tell which issues matter.

Instead, choose one of these starting points:

  • A single important page (your homepage or a key product/service page)
  • A small site (under ~50 pages, e.g., a personal blog or small business site)
  • One section of a bigger site (e.g., /blog/)

For this tutorial, assume you're auditing a small business site with about 30 pages. The same steps scale up later.

You'll need an Ahrefs account to follow along. Ahrefs offers paid plans, and pricing and feature limits change over time, so check the current Pricing page for what's included in each tier before committing.

Step 1: Enter Your Target in Site Explorer

Site Explorer is Ahrefs' core tool for analyzing any website or URL.

  1. Open Site Explorer from the top navigation.
  2. In the search box, paste your domain (e.g., example.com).
  3. Choose the Exact URL or Domain mode depending on scope. For a full-site view, use Domain or Prefix; for a single page, use Exact URL.
  4. Press Enter.

You'll land on the Overview report. Don't try to absorb everything — focus on four numbers first.

Reading the Overview Snapshot

Metric What it tells you How to use it
Ahrefs Rank (AR) Relative strength of the site's backlink profile vs. others in the database Useful for comparing against competitors, not as a standalone goal
Organic traffic Estimated monthly visits from search A rough trend indicator, not exact analytics
Organic keywords Estimated number of keywords the site ranks for Shows breadth of visibility
Backlinks / Referring domains Total links and unique sites linking to you Referring domains matter more than raw backlink count

Important caveat: Ahrefs' traffic and keyword numbers are estimates based on its own data. They won't match Google Search Console or your analytics exactly. Treat them as directional, not absolute.

Step 2: See What You Already Rank For

Go to Organic Keywords in the left sidebar. This shows queries where your site appears in search results.

Sort by Traffic (descending) to see which pages bring the most estimated visitors. Then look for:

  • Keywords ranking in positions 4–15 — these are often the easiest wins. A small content or on-page improvement can push them onto page one.
  • Keywords with high volume but low position — potential opportunities if the topic is relevant.
  • Irrelevant keywords — if you rank for something off-topic, it may signal thin or mismatched content.

Write down 5–10 of the position 4–15 keywords. These become your first optimization targets.

Step 3: Find Your Best and Weakest Pages

Open Top Pages. This ranks your URLs by estimated organic traffic.

Look for two things:

  1. Your top performers — understand what topics and formats work. Can you create more content like this?
  2. Pages with traffic but poor rankings — these may need on-page fixes (title, headings, internal links).

If a page gets zero traffic and targets a topic you care about, it's a candidate for a rewrite or consolidation.

Step 4: Run a Technical Site Audit

Now move to Site Audit. This crawls your site and flags technical and on-page issues.

  1. Click Site Audit → New project.
  2. Enter your domain and set crawl settings (default is usually fine for a small site).
  3. Start the crawl and wait for it to finish.

Once complete, you'll see a Health Score and a list of issues grouped by category.

Which Issues to Fix First

Not all issues are equal. Prioritize in this order:

Priority Issue type Why it matters
1 Broken links (404s) Bad for users and crawl efficiency
2 Pages blocked from indexing They can't rank at all
3 Missing or duplicate title tags Directly affects click-through and relevance
4 Slow-loading pages Affects experience and rankings
5 Thin content Low value to users and search engines

Ignore low-impact warnings (like minor meta description length) until the big items are handled.

Step 5: Turn Findings Into a To-Do List

You now have raw data. Convert it into a short, actionable list. Example:

  1. Fix 3 broken links found in Site Audit.
  2. Rewrite title tags on 5 pages with duplicate titles.
  3. Improve 4 pages ranking in positions 6–12 by adding missing subtopics and internal links.
  4. Remove or update 2 thin pages with no traffic.

Keep the list to 5–10 items max for your first audit. Finishing a short list beats starting a long one.

Common Beginner Mistakes

  • Chasing every red flag. Site Audit flags many minor issues. Fix what affects rankings and users first.
  • Trusting estimates as exact numbers. Ahrefs data is modeled, not measured from your analytics.
  • Auditing a huge site too early. Start small to learn the interface.
  • Ignoring search intent. A page can be technically perfect but still fail if it doesn't match what searchers want.
  • Forgetting to re-crawl. After fixes, run Site Audit again to confirm improvements.

Where to Go Next

Once your first audit is done:

  • Compare with competitors using Site Explorer's Competing Domains and Content Gap reports.
  • Track keyword rankings over time with Rank Tracker.
  • Explore backlink opportunities in the Backlinks and Link Intersect reports.
  • Set up recurring Site Audit crawls so new issues surface automatically.

Your first audit isn't about perfection — it's about building a repeatable habit: enter a target, read the key reports, pick the highest-impact fixes, and act. Do that once a month and your site's health compounds.

How Do You Get Support for Flarum in the Flarum Community Forum?

Flarum Community (discuss.flarum.org) is the official community support forum for Flarum, the open-source forum software. It's where you ask questions, report problems, and get help from other users and extension developers. It is not a product homepage, a download page, or a login portal, and it is not a ticketing system — support there is community-driven, so the quality of the answer you get depends heavily on how you frame the question. Use it when you have a Flarum usage, installation, or extension-development problem and you're willing to search first and post details.

What the Flarum Community forum is (and isn't)

It is It isn't
The official community discussion and support board A guaranteed-response help desk
A place to search past answers before posting A download or purchase page
A place to follow release and extension announcements A private account or billing portal
A place where extension authors answer questions about their own extensions A substitute for reading the documentation

The board's front page is a running list of discussions. Alongside support threads you'll see release and announcement topics — for example "Flarum 2.0.0-rc.8 released," "Flarum 1.8.20 Maintenance Release," and "Introducing the Official Extension Discovery (Beta)" — plus extension threads such as "FoF Bookmarks," "Verified - User verification," and "Rank Banner - Group rank badges under usernames." That mix matters: some of your answers already exist as announcements rather than as replies to a question.

Before you post: search and self-check

Most "it's broken" reports are already answered. Do these first:

  1. Search the forum for your exact error text and your extension name. The board is indexed, and version-specific issues usually have a thread.
  2. Check the release announcements for your version. If you're on a release candidate or an older maintenance line, a known issue may already be documented.
  3. Check extension compatibility threads. Flarum 2.0-era discussions (for example "Friends of Flarum — 2.0 Compatibility Progress") exist precisely because extensions lag behind core releases. If your problem started after a core upgrade, an incompatible extension is a prime suspect.
  4. Reproduce it on a clean install if you can. This tells you whether the cause is core, an extension, or your environment.

If the search turns up nothing, you now have a much better question to ask.

What to include in a support post

A post that gets answered quickly contains, in roughly this order:

  • Flarum version — exact, including any -rc or patch number.
  • PHP version and how Flarum is installed — Composer, a one-click installer, Docker, shared hosting, etc.
  • Full extension list with versions. Extension conflicts are the single most common cause of odd behavior.
  • The exact error — copy the message and the stack trace, not a paraphrase. Use a code block so it stays readable.
  • Steps to reproduce — numbered, starting from a known state.
  • What you already tried — including the clean-install test above.
  • Expected vs. actual behavior — one sentence each.

A vague "my forum is broken, help" post usually gets either silence or a request for the information you should have included. A post with the list above often gets a diagnosis in the first reply.

Where different kinds of questions belong

  • Using Flarum (permissions, tags, notifications, theming): general support discussions on the board.
  • Installing, upgrading, or migrating: support discussions, but state your hosting environment and whether you have shell/Composer access — the answer differs completely between a VPS and shared hosting.
  • Extension development (writing or debugging your own extension): the development-oriented discussions, where other developers and extension authors are active.
  • A specific third-party extension: post in that extension's own discussion thread. The author is the person most likely to know, and other users of the same extension will see it.
  • Bug reports against Flarum core: the community board is where you confirm whether others see it too; reproducible core bugs are what actually get fixed.

Community support vs. paid support

The Flarum Community forum is free, public, and best-effort. Nobody is obligated to answer, and response times vary with how many people are active and how well you've described the problem. There is no service-level agreement, no private channel, and no guarantee that a maintainer will see your thread.

If you need a guaranteed response, a private channel, or help with a customized production forum, that is a different arrangement than what the community board provides — treat the board as peer help, not as a contract. For anything involving credentials, private data, or a security issue, don't post it publicly; look for the project's designated private reporting route instead.

Common pitfalls

  • Posting the same question in multiple threads. It fragments the answers and gets ignored. One clear thread is better.
  • Bumping repeatedly. Give it a day; if there's no reply, add new information (a log, a test result) rather than just "anyone?"
  • Assuming a release candidate is stable. If you're running an -rc build, say so — advice for a stable release may not apply.
  • Leaving the thread unresolved. If you fix it yourself, post what worked. That's what makes the next person's search succeed.

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