unsw.edu.au

If you're new to Ahrefs and want to run your first SEO audit, the fastest path is: open Site Explorer, enter your target URL, review the Overview for a health snapshot, then dig into Organic Keywords, Top Pages, and Site Audit to find specific problems. From there, build a short prioritized to-do list instead of trying to fix everything at once.

This tutorial walks through that workflow using a realistic starting scenario, explains what the numbers mean, and shows how to turn findings into actions.

Before You Start: Pick a Narrow Scope

A common beginner mistake is auditing an entire large website on day one. The reports become overwhelming, and you can't tell which issues matter.

Instead, choose one of these starting points:

• A single important page (your homepage or a key product/service page)
• A small site (under ~50 pages, e.g., a personal blog or small business site)
• One section of a bigger site (e.g., /blog/)

For this tutorial, assume you're auditing a small business site with about 30 pages. The same steps scale up later.

You'll need an Ahrefs account to follow along. Ahrefs offers paid plans, and pricing and feature limits change over time, so check the current Pricing page for what's included in each tier before committing.

Step 1: Enter Your Target in Site Explorer

Site Explorer is Ahrefs' core tool for analyzing any website or URL.

1. Open Site Explorer from the top navigation.
2. In the search box, paste your domain (e.g., example.com).
3. Choose the Exact URL or Domain mode depending on scope. For a full-site view, use Domain or Prefix; for a single page, use Exact URL.
4. Press Enter.

You'll land on the Overview report. Don't try to absorb everything — focus on four numbers first.

Reading the Overview Snapshot

Important caveat: Ahrefs' traffic and keyword numbers are estimates based on its own data. They won't match Google Search Console or your analytics exactly. Treat them as directional, not absolute.

Step 2: See What You Already Rank For

Go to Organic Keywords in the left sidebar. This shows queries where your site appears in search results.

Sort by Traffic (descending) to see which pages bring the most estimated visitors. Then look for:

• Keywords ranking in positions 4–15 — these are often the easiest wins. A small content or on-page improvement can push them onto page one.
• Keywords with high volume but low position — potential opportunities if the topic is relevant.
• Irrelevant keywords — if you rank for something off-topic, it may signal thin or mismatched content.

Write down 5–10 of the position 4–15 keywords. These become your first optimization targets.

Step 3: Find Your Best and Weakest Pages

Open Top Pages. This ranks your URLs by estimated organic traffic.

Look for two things:

1. Your top performers — understand what topics and formats work. Can you create more content like this?
2. Pages with traffic but poor rankings — these may need on-page fixes (title, headings, internal links).

If a page gets zero traffic and targets a topic you care about, it's a candidate for a rewrite or consolidation.

Step 4: Run a Technical Site Audit

Now move to Site Audit. This crawls your site and flags technical and on-page issues.

1. Click Site Audit → New project.
2. Enter your domain and set crawl settings (default is usually fine for a small site).
3. Start the crawl and wait for it to finish.

Once complete, you'll see a Health Score and a list of issues grouped by category.

Which Issues to Fix First

Not all issues are equal. Prioritize in this order:

Ignore low-impact warnings (like minor meta description length) until the big items are handled.

Step 5: Turn Findings Into a To-Do List

You now have raw data. Convert it into a short, actionable list. Example:

1. Fix 3 broken links found in Site Audit.
2. Rewrite title tags on 5 pages with duplicate titles.
3. Improve 4 pages ranking in positions 6–12 by adding missing subtopics and internal links.
4. Remove or update 2 thin pages with no traffic.

Keep the list to 5–10 items max for your first audit. Finishing a short list beats starting a long one.

Common Beginner Mistakes

• Chasing every red flag. Site Audit flags many minor issues. Fix what affects rankings and users first.
• Trusting estimates as exact numbers. Ahrefs data is modeled, not measured from your analytics.
• Auditing a huge site too early. Start small to learn the interface.
• Ignoring search intent. A page can be technically perfect but still fail if it doesn't match what searchers want.
• Forgetting to re-crawl. After fixes, run Site Audit again to confirm improvements.

Where to Go Next

Once your first audit is done:

• Compare with competitors using Site Explorer's Competing Domains and Content Gap reports.
• Track keyword rankings over time with Rank Tracker.
• Explore backlink opportunities in the Backlinks and Link Intersect reports.
• Set up recurring Site Audit crawls so new issues surface automatically.

Your first audit isn't about perfection — it's about building a repeatable habit: enter a target, read the key reports, pick the highest-impact fixes, and act. Do that once a month and your site's health compounds.

Being an IB student means more than attending a school that offers an International Baccalaureate programme. It means learning through a specific framework that asks you to think critically, communicate clearly, and take responsibility for your own progress. The IB's four programmes — the Primary Years Programme (PYP), Middle Years Programme (MYP), Diploma Programme (DP), and Career-related Programme (CP) — share a common philosophy but place different demands on students at each stage.

This article explains what the IB expects from students, how responsibilities change across the four programmes, and how families can prepare for the transition.

The foundation: the IB learner profile

Across all four programmes, the IB describes ten attributes it hopes students develop. These are usually called the learner profile. Students are encouraged to be:

• Inquirers — curious and skilled at asking good questions
• Knowledgeable — exploring ideas across a range of subjects
• Thinkers — using critical and creative thinking
• Communicators — expressing ideas confidently in more than one language
• Principled — acting with integrity and fairness
• Open-minded — appreciating other perspectives and cultures
• Caring — showing empathy and respect
• Risk-takers — approaching uncertainty with courage
• Balanced — attending to intellectual, physical, and emotional well-being
• Reflective — assessing their own learning and experience

These attributes are not a checklist to complete. They describe habits and dispositions that teachers look for and that students are expected to demonstrate over time. In practice, they shape how lessons are taught, how projects are assessed, and how students are asked to behave toward one another.

How student responsibilities differ across the four programmes

Each programme has its own structure, age range, and expectations. The table below summarises the main differences.

PYP: building the habits of inquiry

In the PYP, the student's main job is to engage. Children are expected to ask questions, work with others, and reflect on what they have learned. The emphasis is on developing curiosity and basic research skills rather than on formal examinations. Students often take part in units of inquiry that connect subjects, and they may lead conferences where they explain their learning to parents.

MYP: making connections and managing yourself

The MYP asks students to go further. They study eight subject groups and are expected to connect what they learn to the world around them. A key responsibility is the personal project, an independent piece of work that students plan, research, and complete over an extended period. This is often the first time students must manage a long-term deadline largely on their own. Service learning also becomes more structured, and students are encouraged to reflect on their role in the community.

DP: depth, independence, and the core

The DP is the most academically demanding of the four programmes. Students typically study six subjects, three at higher level and three at standard level, and complete three core requirements:

• Theory of knowledge (TOK) — a course that asks how we know what we claim to know
• The extended essay — an independent research paper of up to 4,000 words
• Creativity, activity, service (CAS) — a programme of ongoing experiences outside academic study

DP students are expected to manage a heavy workload, meet external examination deadlines, and produce original academic work. Independent study is not optional; it is central to the programme.

CP: academic study with a career focus

The CP is designed for students who want to combine academic courses with career-related learning. Students take at least two DP courses alongside a career-related study programme, and complete a reflective project. They also develop personal and professional skills. The CP suits students who learn best when their studies connect directly to a practical field, while still requiring the critical thinking and communication skills common to all IB programmes.

How assessment and independence change as students progress

One of the clearest patterns across the IB is the shift from teacher-led assessment toward student-led responsibility.

In the PYP, teachers observe and document learning, and students are guided through reflection. In the MYP, students are assessed against published criteria and must increasingly manage their own projects. By the DP and CP, students are preparing for external examinations and independent research, and they are expected to organise their time, seek help when needed, and meet deadlines without constant reminders.

This progression is deliberate. The IB wants students to leave as self-directed learners who can think for themselves.

Common misconceptions about being an IB student

Several myths circulate about the IB. Here are a few clarifications.

• "IB students must be geniuses." The programmes are demanding, but they are designed for a broad range of students. Effort, curiosity, and organisation matter as much as raw ability.
• "The IB is only about exams." Assessment includes projects, portfolios, oral work, and service. The DP has external exams, but the core requirements are equally important.
• "Students must be fluent in a second language before starting." Language learning is part of the IB, and support is usually available. Requirements vary by programme and school.
• "IB students have no free time." The workload is real, but the learner profile includes balance. Schools generally encourage students to manage their time and well-being.
• "All IB schools are the same." Schools implement the programmes in different ways, and the range of subjects and support offered can vary.

Preparing for the transition into an IB programme

If you are a student or a parent preparing to enter an IB programme, the following steps can help.

1. Read the programme guide for your specific programme. The IB publishes curriculum and assessment information for PYP, MYP, DP, and CP. Understanding the structure reduces surprises.
2. Talk to current students and teachers. Ask about workload, deadlines, and what support is available.
3. Build organisational habits early. A simple planner, weekly review, and clear study space make a difference, especially in the MYP and DP.
4. Practise reflection. The IB asks students to think about their own learning. Keeping a short journal or notes on what worked and what did not is useful preparation.
5. Ask about language and subject choices. Requirements differ by programme and school, so confirm the details with the school directly.
6. Plan for the core requirements. In the DP, the extended essay, TOK, and CAS take time. Starting early and setting interim deadlines helps.
7. Use school support. Coordinators, counsellors, and teachers are there to help. Asking for guidance is part of being a successful IB student.

A practical summary

Being an IB student means developing the learner profile attributes while meeting the specific demands of your programme. In the PYP, that means curiosity and participation. In the MYP, it means making connections and managing independent work. In the DP, it means academic depth and completing the core. In the CP, it means combining academic study with career-related learning and reflection.

Across all four, the common thread is responsibility: for your learning, your time, and your contribution to the community around you. Understanding that early makes the transition smoother and the experience more rewarding.