mna.org

The Minnesota Newspaper Association (MNA) manages local, regional, and national newspaper advertising placement on behalf of its member papers, and it also runs statewide advertising networks and a press release service. If you want to reach Minnesota newspaper readers, the practical path is to contact MNA directly or use its advertising resources rather than approaching individual papers one by one. The details below reflect what MNA publishes about its own services; specific rates, deadlines, and formats are not listed on the pages summarized here, so confirm those with MNA before committing.

What MNA's advertising operation actually does

MNA describes itself as the voluntary trade association of general-interest newspapers across Minnesota. Among its stated functions, it:

• Manages local, regional, and national newspaper advertising placement
• Operates a press release service
• Represents member newspapers in the legislature and in court
• Works to enhance the quality of the state's newspapers

For an advertiser, the first two items matter most. "Managing placement" means MNA acts as the intermediary between you and its member papers, so a single buy can be distributed across multiple publications instead of negotiated paper by paper.

The advertising tools MNA lists

MNA's site points to several advertising-specific resources:

The presence of "Download This Week's Network Ads" suggests MNA maintains a recurring network ad schedule, which is typical of state press association ad networks. If you are placing a run-of-network buy, that page is the starting point.

How to start a placement

1. Identify your ad type. Decide whether you need a statewide network buy, a single-paper placement, a public notice, or a classified/job listing. MNA separates these, and the correct contact path differs.
2. Contact MNA. The association lists a phone number, toll-free line, fax, and email ([email protected]) at its Minneapolis office: 10 South Fifth Street, Suite 1105, Minneapolis, MN 55402-1036. Phone: (612) 332-8844; toll-free: (800) 279-2979.
3. Ask for the current advertising documents. Request the advertising documents and the current network ad files, since MNA publishes these as downloadable resources rather than embedding rates on the page.
4. Confirm placement details. Because the summarized pages do not state pricing, deadlines, or creative specifications, get those in writing from MNA before you send artwork.
5. Verify the run. After placement, confirm which member papers carried the ad, since network distribution is the core value of going through the association.

What you can and cannot learn from the site alone

The MNA pages confirm the existence of an ad placement service, statewide networks, downloadable network ads, advertising documents, and client testimonials. They do not publish rates, circulation figures, or submission deadlines in the material summarized here. Treat any number you see elsewhere as unverified until MNA confirms it.

Two related resources are worth knowing about even if they are not advertising buys: the Minnesota Newspaper Directory (useful for identifying which papers exist and where) and the press release service (for earned coverage rather than paid placement).

When this route makes sense

Going through MNA is a reasonable choice if you want to reach many Minnesota papers with one contact and one set of creative, or if you need help navigating public notice requirements. It is less useful if you want to advertise in a single specific paper and negotiate directly, or if you need digital-only placement, which MNA's described services do not cover.

For anything time-sensitive, call rather than email — the association lists both a local and toll-free line, and advertising deadlines are the kind of detail that is easier to confirm by phone.

The Minnesota Newspaper Association (MNA) operates a press release service as one of its core member-facing functions, alongside advertising placement and legislative representation. According to MNA's own description, the association manages "local/regional/national newspaper advertising placement" and "operat[es] a press release service" on behalf of Minnesota's general-interest newspapers. If you have news to distribute to Minnesota newspapers, MNA's press release service is the entry point listed on mna.org — but the site does not publish detailed submission mechanics, pricing, or turnaround times, so you'll need to contact MNA directly to confirm how it fits your needs.

What the service is

MNA is a voluntary trade association of general-interest news organizations across Minnesota. Its stated mission is to advance the profession, defend the public's right to know, and help members better serve their communities. The press release service is one of several distribution and advertising functions MNA runs centrally so individual newspapers don't have to build those pipelines themselves.

The service sits alongside related MNA offerings listed on the site, including:

• Ad Placement Service — placement of advertising across local, regional, and national newspaper networks
• Statewide Advertising Networks — coordinated ad buys across member papers
• Public Notice Resources — guides and information for public notice placement
• Job Bank & Classifieds — classified and employment listings

Together these form MNA's distribution layer: a way for outside organizations to reach Minnesota's newspaper audience through a single association rather than negotiating with each paper individually.

How it likely works, based on the site

MNA's homepage lists "Press Release Service" as a navigable resource, which indicates there is a dedicated page or contact path for it. The site does not, however, spell out the submission form, word limits, formatting requirements, distribution list, or fees. What can be confirmed from the site:

Because these details aren't published, treat the service as something to confirm by contacting MNA before you rely on it for a time-sensitive announcement.

How to get started

1. Go to mna.org and locate the "Press Release Service" entry in the site navigation or resource list.
2. Read whatever page it opens. If the page only offers a contact form or phone number, that's your submission channel.
3. Contact MNA directly to ask the practical questions the site doesn't answer:
   • Is the service open to non-members, or members only?
   • What is the cost, if any?
   • What formats and lengths are accepted?
   • Which newspapers receive the release, and how quickly?
   • Is there a deadline or lead time?
4. Prepare your release in standard news format (headline, dateline, lead paragraph, body, boilerplate, contact info) so it's ready once you know the requirements.
5. Submit through the channel MNA specifies and confirm receipt.

MNA's contact details, listed on the site, are:

• Phone: (612) 332-8844
• Toll-free: (800) 279-2979
• Fax: (612) 342-2958
• Email: [email protected]
• Address: 10 South Fifth Street, Suite 1105, Minneapolis, MN 55402-1036

What to watch for

• Don't assume it's free. The site lists no pricing for the press release service, and no payment platform is referenced. Absence of a price is not evidence of a free service — confirm before submitting.
• Don't assume it's open to everyone. MNA is a member association; some resources are labeled "Members Only" on the site, while others (like the newspaper directory and public notice guides) appear public. The press release service's eligibility isn't stated.
• Don't expect a wire service. MNA describes itself as distributing to Minnesota's general-interest newspapers, not to a national wire. If your target is national, this likely isn't the right channel.
• Check the related services too. If your goal is paid promotion rather than editorial coverage, MNA's Ad Placement Service or Statewide Advertising Networks may be the better fit — a press release service typically aims at editorial consideration, not guaranteed placement.

The bottom line

MNA's press release service is a real, listed function of the association, positioned as a way to distribute news to Minnesota newspapers through one central organization. The site confirms it exists and points you to it, but leaves the operational details — cost, eligibility, format, reach, and timing — unstated. Your next step is a direct inquiry to MNA at [email protected] or (612) 332-8844 to get those specifics before you build a distribution plan around it.

mna.org is the website of the Minnesota Newspaper Association (MNA), the voluntary trade association of general-interest news organizations across Minnesota. It acts on members' behalf to advance the profession, defend the public's right to know, and help news organizations better serve their communities. If you are a Minnesota newspaper professional, an advertiser, or someone looking for press contacts or public notice information, this site is the association's main hub.

What MNA is and who it represents

MNA describes itself as the voluntary trade association of all general-interest newspapers in Minnesota. It represents the state's newspaper press in the legislature and in court, manages local, regional, and national newspaper advertising placement, operates a press release service, and works to enhance the quality of the state's newspapers.

Its stated mission covers three broad roles:

• Advocacy — representing members' interests before lawmakers and in legal proceedings, and defending the public's right to know.
• Business services — handling advertising placement and other commercial support for member papers.
• Professional support — resources, contests, and events aimed at improving newspaper quality.

What you can find on the site

The site organizes its offerings around member services and public resources. Based on the site's own navigation, these include:

Some sections, such as "Members Only" and the MNA Bulletin, are restricted to members.

Who uses mna.org

• Member newspapers — for advocacy representation, advertising placement, legal hotline access, contests, and convention participation.
• Advertisers — to place ads through MNA's statewide networks and ad placement service, and to review client testimonials.
• Journalists and editors — for the newspaper directory, press release service, and press photo ID cards.
• The public — for public notice resources and information about Minnesota newspapers.

Contact and location

MNA is based in Minneapolis:

• Address: 10 South Fifth Street, Suite 1105, Minneapolis, MN 55402-1036
• Phone: (612) 332-8844
• Toll-free: (800) 279-2979
• Fax: (612) 342-2958
• Email: [email protected]

The site also maintains a presence on Twitter and Facebook.

Bottom line

mna.org is the official site of Minnesota's newspaper trade association. Use it if you need to reach Minnesota newspapers, place advertising through their networks, access public notice or legal resources, or learn about membership, conventions, and contests. Note that some resources are limited to members.

The Minnesota Newspaper Association (MNA) publishes a Minnesota Newspaper Directory on mna.org, and that directory is the most direct starting point for locating general-interest newspapers across the state. It is the right tool if you want to identify papers by name or reach their contact information. It is not a full-text archive of articles, and it does not replace a paper's own website for reading today's news.

What MNA Is

MNA describes itself as the voluntary trade association of all general-interest newspapers in Minnesota. Its stated role is to act on members' behalf to advance the profession, defend the public's right to know, and help members better serve their communities. Practically, that means the association represents newspapers in the legislature and in court, manages local, regional, and national advertising placement, runs a press release service, and works on newspaper quality across the state.

Because membership is voluntary and covers general-interest news organizations, the directory reflects that membership base rather than every possible publication in Minnesota.

Finding Newspapers in the Directory

The directory is listed on the MNA site as Minnesota Newspaper Directory. Two routes get you there:

1. Direct link — look for "Minnesota Newspaper Directory" in the site's navigation or resource listings.
2. Site search — use the "Search the Site" function and enter the directory name or a newspaper's name.

Once inside, you are looking for entries that typically carry a paper's name and contact details. Expect the directory to function as a lookup and contact tool: you find the publication, then follow its own channels for news content.

What you can reasonably expect to do with it

• Identify general-interest newspapers in Minnesota.
• Get the basic contact information needed to reach a newsroom or business office.
• Use it as a starting point before going to a paper's own site for articles, archives, or advertising details.

What it is not

• It is not a searchable article database.
• It does not guarantee coverage of every niche or specialty publication, since MNA's scope is general-interest news organizations.
• It is not a substitute for a paper's own website when you need current reporting.

Other MNA Resources That Help You Reach Newspapers

If your goal is broader than looking up a name — for example, placing an ad, sending a press release, or finding legal notice information — MNA lists several related services:

Some of these, such as Members Only content, are restricted to members. The public pages do not state pricing for membership or services, so treat cost and access terms as things to confirm directly with MNA rather than assume.

Verifying and Contacting

The directory is a starting point, not a final answer. After you find a paper, confirm details on that paper's own site or by phone, since contact information and staff change.

MNA's own contact details, listed on the site, are:

• Address: 10 South Fifth Street, Suite 1105, Minneapolis, MN 55402-1036
• Phone: (612) 332-8844
• Toll-free: (800) 279-2979
• Fax: (612) 342-2958
• Email: [email protected]

MNA also maintains a presence on Twitter and Facebook, which the site links to for updates.

Common Snags

• Looking for articles instead of papers. The directory helps you find publications; it is not where you read the news. Go to the individual paper for that.
• Assuming full statewide coverage. MNA is a voluntary association of general-interest newspapers, so the directory reflects its membership, not an exhaustive list of every publication.
• Expecting member-only material to be open. Pages such as Members Only and the MNA Bulletin are gated; the public directory and general resources are the open entry points.
• Treating listed contact info as permanent. Verify before relying on it for a mailing, ad, or press release.

The Minnesota Newspaper Association (MNA) is a voluntary trade association for general-interest news organizations across Minnesota. Its stated role is to act on members' behalf to advance the profession, defend the public's right to know, and help members better serve their communities. Membership benefits fall into four practical areas: exclusive publications and member-only content, legal and legislative support, advertising and public notice services, and events and contests.

Member-only publications and content

• MNA Bulletin — a members-only publication listed on the site.
• Members Only section — a gated area of mna.org for member content.
• Annual Report — published by the association.

Legal, legislative, and practical support

• Legal Hotline — a listed resource for members.
• Legislative Resources — the association represents members in the legislature and in court, and provides legislative materials.
• 2026 Press Photo ID Cards — press identification cards available through the association.
• Wallet Resource Cards — another practical member resource.

Advertising and public notice services

• Advertising Documents — reference materials for newspaper advertising.
• Public Notice Resources, including Public Notice User Guides & Information.
• Ad Placement Service — the association manages local, regional, and national newspaper advertising placement.
• Statewide Advertising Networks and Download This Week's Network Ads.
• Advertising Client Testimonials — examples from advertisers.
• Press Release Service — operated by MNA.
• Job Bank & Classifieds — listings for the newspaper industry.

Events, contests, and directories

• MNA Convention & Trade Show — the 2026 convention is listed, along with Partnerships & Trade Show information for 2025–2026.
• MNA Better Newspaper Contest — an annual contest for member newspapers.
• Minnesota Newspaper Directory — a directory of the state's newspapers (the site references a 2027 edition).

Who this applies to

These benefits are framed for MNA members — general-interest news organizations in Minnesota. Some items, such as the Legal Hotline and Members Only content, are explicitly member-facing; the site also provides a Become a Member page for organizations that want access. For current details on eligibility, cost, or how to claim a specific resource, contact MNA directly at [email protected] or (612) 332-8844.