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EA Sports FC is the football video game series that replaced FIFA starting in 2023, after Electronic Arts ended its long-running licensing deal with FIFA. In practice, it is the same core game under a new name: the gameplay, game modes, and most club and league licenses carried over. What changed is the branding, the menus, and the absence of the FIFA name and its World Cup content. If you played FIFA 23, you already know how to play EA Sports FC.

Why the Name Changed

For roughly 30 years, EA published its football games under the FIFA name, which it licensed from world football's governing body. When that agreement expired, EA chose not to renew it and rebranded the series as EA Sports FC.

The key point for players: the split was with FIFA as a brand, not with the clubs, leagues, or players. EA kept its separate agreements with most of those, which is why the game still looks and feels like the FIFA you remember.

What Stayed the Same

Most of what defines the series is unchanged:

• Core gameplay – Same engine lineage, same controls, same general feel. Skills, tactics, and shooting mechanics carry over.
• Game modes – Ultimate Team, Career, Clubs, and Volta all returned.
• Licenses – The Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, MLS, and many others are still fully licensed, along with thousands of real players.
• Ultimate Team structure – Packs, SBCs (Squad Building Challenges), chemistry, and the transfer market work as before.
• Annual release cycle – A new entry each year, with a roster and ratings refresh.

If you are coming from FIFA, your muscle memory and understanding of the modes transfer directly.

What Changed

The differences are mostly about presentation and a few specific content areas:

The most noticeable loss is official FIFA World Cup content. Some tournaments that were tied to the FIFA brand are no longer present in the same form, though many domestic and continental club competitions remain licensed.

The Main Game Modes Explained

Ultimate Team (FUT)

Build a squad from player cards, earn or buy packs, complete SBCs, and compete online. This is the most popular and most monetized mode. It is where most ongoing content updates happen.

Career Mode

Manage or play as a single club or player across seasons. Best for players who want a single-player, long-term progression experience without microtransactions.

Clubs (Pro Clubs)

Create a custom player and team up with others online, each controlling one player. Social and team-oriented.

Volta

Small-sided street football with a more arcade feel. A lighter, casual alternative to standard matches.

Which Competitions Are Still Licensed

EA retains licenses for most major club competitions, including:

• Premier League, EFL, LaLiga, Bundesliga, Serie A, Ligue 1, Eredivisie, MLS, and more
• UEFA club competitions (Champions League, Europa League, and related)
• Many national teams and their players

What is generally not included is FIFA-branded content such as the FIFA World Cup. Exact competition lists can vary by year, so check the specific title's feature list if a particular league matters to you.

Where a Newcomer Should Start

If you just picked up the game, here is a practical order:

1. Play a few Kick Off matches to learn controls and difficulty.
2. Try Career Mode if you prefer single-player and want to learn tactics without pressure.
3. Try Ultimate Team if you enjoy collecting, building squads, and online competition — but be aware of pack spending.
4. Try Clubs or Volta if you want a social or casual experience.

Start with whatever matches how you like to play. There is no wrong entry point, and progress in one mode does not lock you out of others.

Bottom Line

EA Sports FC is FIFA renamed, not FIFA reinvented. The gameplay, modes, and most licenses are intact; the FIFA name and its World Cup content are gone. For a new player, that means you can follow any FIFA guide or tutorial and still apply it here — just expect different menus and branding, and check whether a specific competition you care about is licensed in the current release.

If you're new to Ahrefs and want to run your first SEO audit, the fastest path is: open Site Explorer, enter your target URL, review the Overview for a health snapshot, then dig into Organic Keywords, Top Pages, and Site Audit to find specific problems. From there, build a short prioritized to-do list instead of trying to fix everything at once.

This tutorial walks through that workflow using a realistic starting scenario, explains what the numbers mean, and shows how to turn findings into actions.

Before You Start: Pick a Narrow Scope

A common beginner mistake is auditing an entire large website on day one. The reports become overwhelming, and you can't tell which issues matter.

Instead, choose one of these starting points:

• A single important page (your homepage or a key product/service page)
• A small site (under ~50 pages, e.g., a personal blog or small business site)
• One section of a bigger site (e.g., /blog/)

For this tutorial, assume you're auditing a small business site with about 30 pages. The same steps scale up later.

You'll need an Ahrefs account to follow along. Ahrefs offers paid plans, and pricing and feature limits change over time, so check the current Pricing page for what's included in each tier before committing.

Step 1: Enter Your Target in Site Explorer

Site Explorer is Ahrefs' core tool for analyzing any website or URL.

1. Open Site Explorer from the top navigation.
2. In the search box, paste your domain (e.g., example.com).
3. Choose the Exact URL or Domain mode depending on scope. For a full-site view, use Domain or Prefix; for a single page, use Exact URL.
4. Press Enter.

You'll land on the Overview report. Don't try to absorb everything — focus on four numbers first.

Reading the Overview Snapshot

Important caveat: Ahrefs' traffic and keyword numbers are estimates based on its own data. They won't match Google Search Console or your analytics exactly. Treat them as directional, not absolute.

Step 2: See What You Already Rank For

Go to Organic Keywords in the left sidebar. This shows queries where your site appears in search results.

Sort by Traffic (descending) to see which pages bring the most estimated visitors. Then look for:

• Keywords ranking in positions 4–15 — these are often the easiest wins. A small content or on-page improvement can push them onto page one.
• Keywords with high volume but low position — potential opportunities if the topic is relevant.
• Irrelevant keywords — if you rank for something off-topic, it may signal thin or mismatched content.

Write down 5–10 of the position 4–15 keywords. These become your first optimization targets.

Step 3: Find Your Best and Weakest Pages

Open Top Pages. This ranks your URLs by estimated organic traffic.

Look for two things:

1. Your top performers — understand what topics and formats work. Can you create more content like this?
2. Pages with traffic but poor rankings — these may need on-page fixes (title, headings, internal links).

If a page gets zero traffic and targets a topic you care about, it's a candidate for a rewrite or consolidation.

Step 4: Run a Technical Site Audit

Now move to Site Audit. This crawls your site and flags technical and on-page issues.

1. Click Site Audit → New project.
2. Enter your domain and set crawl settings (default is usually fine for a small site).
3. Start the crawl and wait for it to finish.

Once complete, you'll see a Health Score and a list of issues grouped by category.

Which Issues to Fix First

Not all issues are equal. Prioritize in this order:

Ignore low-impact warnings (like minor meta description length) until the big items are handled.

Step 5: Turn Findings Into a To-Do List

You now have raw data. Convert it into a short, actionable list. Example:

1. Fix 3 broken links found in Site Audit.
2. Rewrite title tags on 5 pages with duplicate titles.
3. Improve 4 pages ranking in positions 6–12 by adding missing subtopics and internal links.
4. Remove or update 2 thin pages with no traffic.

Keep the list to 5–10 items max for your first audit. Finishing a short list beats starting a long one.

Common Beginner Mistakes

• Chasing every red flag. Site Audit flags many minor issues. Fix what affects rankings and users first.
• Trusting estimates as exact numbers. Ahrefs data is modeled, not measured from your analytics.
• Auditing a huge site too early. Start small to learn the interface.
• Ignoring search intent. A page can be technically perfect but still fail if it doesn't match what searchers want.
• Forgetting to re-crawl. After fixes, run Site Audit again to confirm improvements.

Where to Go Next

Once your first audit is done:

• Compare with competitors using Site Explorer's Competing Domains and Content Gap reports.
• Track keyword rankings over time with Rank Tracker.
• Explore backlink opportunities in the Backlinks and Link Intersect reports.
• Set up recurring Site Audit crawls so new issues surface automatically.

Your first audit isn't about perfection — it's about building a repeatable habit: enter a target, read the key reports, pick the highest-impact fixes, and act. Do that once a month and your site's health compounds.