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Icons8 is a library of icons, illustrations, and 3D assets drawn by its own designers so that styles stay consistent across formats, available for download in SVG and PNG, with an MCP server for AI agents and coding tools. It fits designers who need a matching set fast — a UI, a deck, or a landing page — and who want vector files they can still edit. It is less suited to work that requires a fully custom visual language, since ready-made assets carry the house style of whichever set you pick.

Start by matching the asset style to the project

The fastest way to waste time is to pick assets one at a time by look. Decide the style first, then filter everything to that style.

The consistency claim in Icons8's own description — icons and illustrations "drawn by our own designers so every style matches" — is the practical reason to filter by one style across all three asset types rather than mixing a 3D illustration with an outline icon set.

Pick the file format by what happens next

• SVG — editable vector. Use it when the asset will be recolored, resized without loss, animated, or handed to a developer. This is the default for UI work.
• PNG — raster. Use it for quick mockups, slides, and anywhere you cannot paste or render vector files.

If you are unsure, download SVG. You can always export a PNG from it later; you cannot cleanly go the other way.

Keep a set consistent

1. Choose one style (for example, a single outline weight) before searching.
2. Filter icons, illustrations, and 3D to that same style so a page does not mix visual languages.
3. Reuse the same icon for the same meaning across screens — a second "settings" icon in a different style is a common slip.
4. Check the set covers your edge cases (empty states, errors, onboarding) before committing, not after you have built ten screens.

Check licensing and pricing before client work

Icons8 lists a pricing page, which is the place to confirm what a given use requires. Before shipping assets in client or commercial work, verify the license terms for the specific asset and plan rather than assuming downloads are unrestricted. Pricing and plan details are not covered here — check the site directly, since terms and prices change.

Getting assets into your workflow

• Figma and design tools — SVG imports as editable vector layers, so you can recolor and resize inside the file.
• Web — SVG inline or as a file keeps icons sharp at any size and lets CSS control color.
• Presentations — PNG avoids font and vector rendering issues in slide software.

Icons8 also offers an MCP server for AI agents and coding tools, which is relevant if you are wiring asset lookup into an automated or agent-driven workflow rather than browsing manually.

Customize or download ready-made?

Download ready-made when the asset is generic — a search icon, a folder, a chart — and speed matters more than uniqueness. Customize (recolor, adjust stroke, simplify) when the asset sits in a branded context or appears at large size where its original style would clash. Build fully custom only when the visual language itself is the product, since that is where a shared library stops helping.

If you're new to Ahrefs and want to run your first SEO audit, the fastest path is: open Site Explorer, enter your target URL, review the Overview for a health snapshot, then dig into Organic Keywords, Top Pages, and Site Audit to find specific problems. From there, build a short prioritized to-do list instead of trying to fix everything at once.

This tutorial walks through that workflow using a realistic starting scenario, explains what the numbers mean, and shows how to turn findings into actions.

Before You Start: Pick a Narrow Scope

A common beginner mistake is auditing an entire large website on day one. The reports become overwhelming, and you can't tell which issues matter.

Instead, choose one of these starting points:

• A single important page (your homepage or a key product/service page)
• A small site (under ~50 pages, e.g., a personal blog or small business site)
• One section of a bigger site (e.g., /blog/)

For this tutorial, assume you're auditing a small business site with about 30 pages. The same steps scale up later.

You'll need an Ahrefs account to follow along. Ahrefs offers paid plans, and pricing and feature limits change over time, so check the current Pricing page for what's included in each tier before committing.

Step 1: Enter Your Target in Site Explorer

Site Explorer is Ahrefs' core tool for analyzing any website or URL.

1. Open Site Explorer from the top navigation.
2. In the search box, paste your domain (e.g., example.com).
3. Choose the Exact URL or Domain mode depending on scope. For a full-site view, use Domain or Prefix; for a single page, use Exact URL.
4. Press Enter.

You'll land on the Overview report. Don't try to absorb everything — focus on four numbers first.

Reading the Overview Snapshot

Important caveat: Ahrefs' traffic and keyword numbers are estimates based on its own data. They won't match Google Search Console or your analytics exactly. Treat them as directional, not absolute.

Step 2: See What You Already Rank For

Go to Organic Keywords in the left sidebar. This shows queries where your site appears in search results.

Sort by Traffic (descending) to see which pages bring the most estimated visitors. Then look for:

• Keywords ranking in positions 4–15 — these are often the easiest wins. A small content or on-page improvement can push them onto page one.
• Keywords with high volume but low position — potential opportunities if the topic is relevant.
• Irrelevant keywords — if you rank for something off-topic, it may signal thin or mismatched content.

Write down 5–10 of the position 4–15 keywords. These become your first optimization targets.

Step 3: Find Your Best and Weakest Pages

Open Top Pages. This ranks your URLs by estimated organic traffic.

Look for two things:

1. Your top performers — understand what topics and formats work. Can you create more content like this?
2. Pages with traffic but poor rankings — these may need on-page fixes (title, headings, internal links).

If a page gets zero traffic and targets a topic you care about, it's a candidate for a rewrite or consolidation.

Step 4: Run a Technical Site Audit

Now move to Site Audit. This crawls your site and flags technical and on-page issues.

1. Click Site Audit → New project.
2. Enter your domain and set crawl settings (default is usually fine for a small site).
3. Start the crawl and wait for it to finish.

Once complete, you'll see a Health Score and a list of issues grouped by category.

Which Issues to Fix First

Not all issues are equal. Prioritize in this order:

Ignore low-impact warnings (like minor meta description length) until the big items are handled.

Step 5: Turn Findings Into a To-Do List

You now have raw data. Convert it into a short, actionable list. Example:

1. Fix 3 broken links found in Site Audit.
2. Rewrite title tags on 5 pages with duplicate titles.
3. Improve 4 pages ranking in positions 6–12 by adding missing subtopics and internal links.
4. Remove or update 2 thin pages with no traffic.

Keep the list to 5–10 items max for your first audit. Finishing a short list beats starting a long one.

Common Beginner Mistakes

• Chasing every red flag. Site Audit flags many minor issues. Fix what affects rankings and users first.
• Trusting estimates as exact numbers. Ahrefs data is modeled, not measured from your analytics.
• Auditing a huge site too early. Start small to learn the interface.
• Ignoring search intent. A page can be technically perfect but still fail if it doesn't match what searchers want.
• Forgetting to re-crawl. After fixes, run Site Audit again to confirm improvements.

Where to Go Next

Once your first audit is done:

• Compare with competitors using Site Explorer's Competing Domains and Content Gap reports.
• Track keyword rankings over time with Rank Tracker.
• Explore backlink opportunities in the Backlinks and Link Intersect reports.
• Set up recurring Site Audit crawls so new issues surface automatically.

Your first audit isn't about perfection — it's about building a repeatable habit: enter a target, read the key reports, pick the highest-impact fixes, and act. Do that once a month and your site's health compounds.