prpconnect.com

What is PRP?

PRP is a global creative agency that produces live and virtual experiences. It describes itself as a team of event producers and experience makers, with more than three decades of experience, and organizes its work into three service areas:

• PRP Sport – production for sporting events and related experiences.
• PRP Experiential – brand activations and staged experiences, wherever they happen.
• PRP Events – corporate and community events, taking creative ideas from concept to delivery.

Its case studies show the range: the 110th Grey Cup, the 2023 World Police & Fire Games, the 2023 North American Indigenous Games, and virtual galas and concerts such as the VSO Virtual Concert Gala and the 2021 Gift of Time Gala. It has offices in Vancouver and Toronto. See PRP.

If you are deciding whether to contact them, the practical test is scale and format. A sports property, a brand launch, or a gala with both in-person and broadcast or virtual elements fits their stated strengths; a small internal meeting probably does not need this kind of production partner.

What types of events and experiences does PRP specialize in?

PRP presents itself as a global creative agency focused on live and virtual experiences, splitting its work into three named service lines: PRP Sport, PRP Experiential and PRP Events. Its stated aim is to craft "10 second moments" that become memorable — in practice, that means high-production, audience-facing occasions rather than routine logistics.

Where each service line fits

• PRP Sport — described as a fresh approach with flawless production for standout sporting experiences. The featured case studies show the scale: the 110th Grey Cup, the 2023 World Police & Fire Games and the 2023 North American Indigenous Games. This is the fit for leagues, host committees, tournaments and sport properties that need ceremony, fan experience and broadcast-ready staging.
• PRP Experiential — "any activation, anywhere," setting the stage for a brand story. Best suited to marketers running pop-ups, sponsor activations, product launches or touring brand moments where the audience is meant to participate, not just watch.
• PRP Events — lifting creative ideas off the page for corporate and community events, with examples such as the Coastal Summit Celebration. This suits companies, associations and nonprofits planning galas, summits, award nights and community programming.
• Virtual and gala work — several listed projects (the VSO virtual concert gala, Splash 2021 Art Auction & Gala, the Gift of Time Gala) sit under a "PRP Virtual" label, indicating they also produce streamed fundraising and arts events. Useful if you need a hybrid or fully remote audience alongside an in-room one.

How to choose between them

A practical next step

Write a one-page brief before you make contact: the audience size, the outcome you want people to remember, whether it is in-person, virtual or both, and which of the three service lines it most resembles. PRP lists offices in Vancouver and Toronto with phone contacts and a general email, so route your brief to the office closest to the event rather than sending a generic enquiry — the case studies above are the fastest way to judge whether their production scale matches yours.

How can I hire PRP for my event or production?

Contact PRP directly through the details on PRP: email [email protected] or call the office nearest your event. The site lists two locations — Vancouver at (604) 248-4190 and Toronto at (647) 248-3525 — so pick the one closest to where your event or production will take place.

Before you reach out, it helps to know which of their three service lines fits your project, since that shapes who you'll be talking to and what to prepare:

What to include in your first message

• Event type and objective — a gala, a sports broadcast, a product activation and a corporate summit all pull on different parts of their team.
• Date and location — they operate globally, so timezone and travel matter early.
• Scale — expected attendance, number of days, and whether it's in-person, virtual or hybrid. Their portfolio includes virtual galas and concerts, so hybrid is a realistic option to raise.
• Budget range — even a rough band saves a round of back-and-forth on scope.
• Your role — whether you're the final decision-maker or gathering options for a committee.

A practical next step

Look through their featured case studies first — the 110th Grey Cup, the 2023 World Police & Fire Games, and the virtual VSO concert gala are all listed on the site. Pick the one closest to your project and mention it in your email. It gives them an immediate reference point for the scale and style you have in mind, and it signals you've done your homework.

If your event is time-sensitive, call rather than email; a phone call is faster for confirming whether they have availability on your date before you invest time in a detailed brief.

What are some notable projects or clients PRP has worked with?

PRP’s public project list leans heavily toward large-scale live events, sports properties, and virtual galas. The page specifically features the 110th Grey Cup, the 2023 World Police & Fire Games, and the 2023 North American Indigenous Games under its sport work, plus virtual projects such as the 2021 Sports Celebrities Festival Gala, The Resilient Symphony: A VSO Virtual Concert Gala, Splash 2021 Art Auction & Gala, and the 2021 Gift of Time Gala. It also lists a Coastal Summit Celebration under PRP Events.

For a clearer picture of fit, PRP divides its work into three service areas:

PRP also says it has worked with “outstanding clients” and shows a client section, but the excerpt does not name individual client organizations.

A useful next step is to browse the featured case studies and compare them with your own event type, audience size, and whether you need in-person production, virtual broadcast, or both. If your project is a sports championship, a brand activation, or a fundraising gala, those examples are the closest reference points. You can also contact PRP through its Vancouver or Toronto offices listed on the page; the site gives a general email address and phone numbers for each office.

What is PRP's approach to creating experiential activations?

PRP describes its approach as combining "big ideas" with "world class production," and its stated goal is crafting "10 second moments that inspire unforgettable memories." In practice, that means the agency positions itself as a producer of experiences rather than a pure strategy or advertising shop: it takes a client objective and builds the event, activation or production around it.

Its own framing splits the work into three service lines, which is the clearest signal of how it thinks about activations:

The recurring emphasis is on execution quality and staging: "we set the stage to bring your brand story to life." PRP also points to more than three decades of experience and a global footprint, and its case studies lean heavily on large-scale, logistically complex projects — the 110th Grey Cup, the 2023 World Police & Fire Games, the 2023 North American Indigenous Games, and several virtual galas and auctions.

A practical next step: if you are evaluating PRP for an activation, ask them to walk through one comparable case study end to end — who owned creative concept, who owned production and vendor management, and what the on-site staffing model looked like. The "10 second moment" language suggests they care about the guest's peak moment; the useful question is how that moment gets protected when weather, permits or talent schedules shift.

For a concrete scenario: a brand planning a multi-day sport-adjacent activation with broadcast elements would likely fit the Sport or Experiential teams, while a company anniversary gala or community event fits PRP Events. If your budget or scope sits closer to a small single-city pop-up, ask directly whether that is in range before investing time in a pitch.

You can see the full service breakdown and project list at PRP.

Does PRP offer virtual event services?

Yes. PRP lists virtual event work as part of its offering, with several case studies under a “PRP Virtual” label, including a virtual concert gala, an art auction and gala, and a fundraising gala. The agency describes itself as an experience maker across sport, experiential and events, so virtual production sits alongside in-person activations rather than replacing them.

H3 Practical uses

• Fundraising galas and auctions that need a broadcast-style program with remote guests or performers.
• Awards, summits and community events where speakers or audiences join from multiple locations.
• Hybrid formats: a live audience plus a streamed component, which is often the harder production problem because you are running two shows at once.

H3 What to check before you brief them

• Whether they handled the streaming platform, the broadcast crew, or both. The case studies show the outcome, not the division of labour.
• How they approach audience interaction — chat, live donation moments, remote speaker coaching.
• Whether the virtual work connects to their sport and experiential teams, which matters if you want a hybrid event with a physical set.

H3 Who this suits

Organisations planning a gala, summit or sports-linked event that may need both a live audience experience and a remote one. If you only need a simple webinar, a specialist streaming vendor is likely cheaper. If you need a designed show with production values, an agency with virtual case studies is the better fit.

A useful next step: ask for two references from the virtual projects listed, and request a short treatment showing how they would handle a hybrid audience. You can start from PRP.