Website review
This review may include AI-generated content and is not individually verified. Domain, certificate and other facts come from the observed data on this page.
What is Reuben Lara?
Reuben Lara is the personal studio and portfolio site of an illustrator and motion designer working in illustration, animation and motion design. It serves two purposes at once: showing client work, and teaching people who want to move from drawing as a hobby to drawing as a career.
What you'll find there
- Portfolio work across illustration and motion design, with a client list presented as "valued clients."
- Career guidance in a piece titled "A Path To A Career As An Illustrator," framed around the practical, often expensive realities of going professional rather than the art itself.
- A drawing exercise called "Random Character Prompt," which generates four random prompts you combine into one character.
- A contact form for project inquiries, with a note that consultations are free.
Who it's for
Two fairly different audiences. A prospective client with a project — an animation, an illustration, motion work — can review the portfolio and start a conversation. An emerging artist can use the career article and the prompt generator as free practice and orientation tools. The prompt exercise is the most immediately usable part for a student or hobbyist who wants a warm-up constraint rather than another blank page.
A practical next step
If you're there to hire, look at the motion and animation samples first, since that's the harder skill to judge from stills, then use the contact form with a short brief: what the piece is for, where it will run, and your timeline. If you're there to learn, run the random character prompt a few times and treat the results as a timed sketch, then read the career article with a specific question in mind — rates, specialisation or finding first clients — rather than as general inspiration.
For comparison, other working illustrators and animators who publish both portfolios and career advice include Lisa Congdon and Chris Haughton.
How can I start a career as an illustrator?
The site's own advice on this is framed as personal observation from a working illustrator: it draws a clear line between being a hobbyist and being a professional, and warns that the professional art world is "exciting but vast" and potentially costly to navigate. In other words, the gap isn't talent — it's treating the work as a business and a discipline rather than a pastime.
What that means in practice
- Decide which version you want. Hobby drawing and professional illustration have different success criteria: enjoyment versus paid, repeatable delivery to a client's brief and deadline.
- Build a portfolio, not a sketchbook. A prospective client wants to see finished pieces that resemble the work they'd hire you for. Pick one or two subjects or styles and go deep rather than showing everything you can do.
- Practice deliberately. The site's "Random Character Prompt" exercise — combining four randomly selected prompts into one character — is a concrete way to break out of comfortable habits and generate ideas on demand, which is closer to real briefs than drawing whatever you feel like.
- Expect costs. The site explicitly flags professional art as potentially costly, so budget for the tools and time before income arrives.
A realistic first step
Give yourself a fixed window — say three months — to produce a small, consistent body of work aimed at one market (children's books, editorial, games, motion design). At the end, ask whether you can deliver a piece to someone else's specification on a deadline. If yes, you're ready to approach clients; if not, that's your next training goal.
For the longer version of this reasoning, see Reuben Lara, and if you want structured instruction rather than self-direction, compare it with a school like ArtCenter College of Design or a portfolio-focused program such as Schoolism. The trade-off is straightforward: self-teaching is cheap and flexible but slow to reveal your blind spots, while formal programs cost more and impose deadlines and critique you may not get on your own.
What is the Random Character Prompt tool and how does it work?
The Random Character Prompt is a drawing challenge on Reuben Lara: it gives you four randomly selected prompts, and your job is to combine all four into one original character drawing.
How it works in practice
- The page generates four prompt slots at random. Each slot points you toward a different aspect of character design (for example, a subject, a trait, a setting or a visual twist).
- You treat the four results as constraints, not suggestions. The creative work is finding a single character that satisfies all of them at once.
- Because the combination is random, you can't fall back on the character you already know how to draw. That is the point of the exercise.
Who it suits
- Hobbyists in a rut who want a warm-up with a clear starting point instead of a blank page.
- Students building a portfolio who need to practise fast, varied ideation rather than polishing one piece.
- Professionals doing daily sketching who want a low-stakes constraint to loosen up before client work.
The trade-off is control: you don't choose the subject, so the result may not fit a project brief. Treat it as practice and idea generation, not as production work.
A concrete way to use it
Set a timer for 15–20 minutes and do one character per round without erasing. Run three rounds, then pick the strongest result and take it to a finished sketch. If you want to go further, the site's career-focused article, "A Path To A Career As An Illustrator," is a natural next read for turning regular practice into professional direction.
What illustration, animation, and motion design services does Reuben Lara offer?
Reuben Lara offers illustration, animation, and motion design services through a portfolio-style site that also includes career guidance for illustrators and a drawing prompt tool. The main service categories shown are Illustration, Animation, and Motion Design, with a separate Art D.I.E.T. section and a contact form for project inquiries.
Illustration is presented as a standalone service and creative focus, alongside a resource titled “A Path To A Career As An Illustrator.” That page appears aimed at people moving from hobbyist drawing to professional work, covering observations from the artist’s career rather than technical specs.
Animation and motion design are grouped together in the site’s navigation and service labels. This suggests the offer covers animated visuals and motion-based design work, though the page evidence does not break down formats such as 2D, 3D, explainer video, or broadcast.
The site also includes a Random Character Prompt tool. It challenges visitors to draw a character using four randomly selected prompts. This is a practical resource for practice and idea generation, not a client service.
For project inquiries, the “Let’s Start Something new” section invites visitors to describe their project. It states that consults are free and provides a contact form with name, email, and message fields.
A useful next step is to use the contact form with a short project brief: what you need illustrated or animated, where it will appear, and your deadline. If you are an artist rather than a client, start with the illustrator career page, then use the random character prompt for regular practice. To compare the broader field, you can also look at Reuben Lara directly and review established illustration communities such as Behance or Dribbble for portfolio conventions.
How can I contact Reuben Lara for a free consultation or project inquiry?
Use the contact form on Reuben Lara. The homepage states that consults are free and invites you to describe your project, so the form is the intended first step for both a consultation and a project inquiry.
What to include in your message
The form asks for first name, last name, email, and a comment or message. To get a useful reply on the first pass, treat the message field as a short brief:
- Your goal: a free consultation, a quote, or a specific illustration, motion design, or animation project.
- Deliverable and format: character illustration, animation, motion graphics, and intended use (web, broadcast, print, social).
- Scope and timing: number of assets or seconds of animation, deadline, and any fixed launch date.
- Budget range: helpful for a realistic recommendation, even if approximate.
- Links to references: existing work, mood boards, or a script.
- How you found the studio, if relevant.
Practical notes
Because the site is a working portfolio, the fastest way to judge fit is to review the illustration, motion design, and animation sections before writing. Reference two or three specific pieces you like; that shortens the back-and-forth and shows you understand the style you are asking for.
If you are early in your career and want the free consultation for guidance rather than a paid project, say so directly. The site also publishes career advice for illustrators, so a question framed around a specific portfolio or career decision is likely to get a more concrete answer than a general "how do I get started."
Next step: draft your message in a plain text file first, keep it under about 200 words, then paste it into the form and send it.
What is the Art D.I.E.T. and how can it help me improve my art skills?
The Art D.I.E.T. is a learning framework on Reuben Lara aimed at people who want to move from drawing as a hobby toward working as an illustrator. The site presents it alongside a career-focused article, "A Path To A Career As An Illustrator," which frames the problem it addresses: professional art is a different pursuit from casual drawing, and the route into it can feel vast, expensive, and hard to navigate. The D.I.E.T. concept is that artist's way of organizing the habits and inputs that actually move your skills forward.
How to use it in practice
Treat it as a structure for your week rather than a single course. A workable pattern for a reader with limited time:
- Pick one skill gap you can name specifically, such as hands, lighting, or gesture.
- Schedule short, regular sessions instead of rare long ones; consistency is what compounds.
- Alternate studying reference and theory with drawing from imagination, so knowledge becomes usable.
- Review older work periodically to see whether the gap is actually closing.
The value of a named framework is mostly accountability. It turns "I should draw more" into a checklist you can repeat until it becomes routine.
Who it suits, and the trade-off
It fits self-taught artists and career-changers who want direction without committing to an expensive program. The trade-off is that a framework supplies structure, not feedback. If your problem is that you cannot see your own errors, pair it with critique from other artists or a class. The site's free consultation offer is a reasonable first step if you want help scoping a project or a study plan: describe your current level, what you want to make, and your weekly time budget, then ask what to focus on first.
User reviews (0)